Hey, I'm a sales copywriter and strategist who has created numerous cold email approaches and email campaigns for companies including Pushcrew, Roomi and Everycloud.
Before this, I worked with salespeople and saw them wondering all the time "What should I say to this prospect?". They usually came up with approaches on the fly. Sometimes they worked. Many times the sale stalled.
Inspiration struck. Why guess how to proceed when hundreds of other salespeople and entrepreneurs have already been in your situation and figured out what works? Why worry about dry spells and quotas when you can deploy proven templates based on that experience and consistently get to 'yes!'?
Thus Art of Emails was born. :)