Art of Emails: proven sales email templates

Sadly, our fabled beginnings don't involve a garage but we're excited to help you get replies and un-suck your emails. :)

Welcome to Art of Emails, great to connect with you!

I was inspired to create Art of Emails because not only are there a lot of badly written emails, many of the ones that sound good and check off a few copywriting 101 boxes don't really work.

Why? People expect something completely different from 1-on-1 emails than they do from 1-to-many contexts like sales pages and marketing emails.

Which means that copywriting formulas like talking about benefits, mentioning your results, agitating the pain, can sound completely off in a sales, outreach or cold email. No matter how brilliant the copy may be. Just imagine one of those viral TED talks. Yes they may sound amazing and inspirational delivered in front of an audience but if someone started speaking like this to you 1-on-1? "Uh brb, I need to go to the washroom."

This is what sets Art of Emails templates apart. They show you what to say and how to say it, in a way that flows with the context and sounds completely natural. This is the key to keep the conversation going and getting a 'yes'.

And no, sounding human is not about pretending to be their friend. You're not. It's about understanding that you just plopped onto a couch in their digital living room (inbox), probably uninvited. So you better at least sound cool, so you don't get the boot before they give you a chance.

Yes our emails really work
Cold email that landed a new client

Received a reply from Natalia about her chairty app
Ok cool, just give me the templates already
"How do I get new clients?" No you don't have to create content, get active on social media or complete on job boards. Yes all of these help, but you're forced to play the waiting game. While your bills stack up... Instead you can proactively reach out to clients you want to work with. Here's how (and no, talking about your benefits is not enough). Yes, let's get proactive