Hey I'm Sapph, the creator of Art of Emails. Great to connect with you!
I was inspired to create Art of Emails because not only are there a lot of badly written emails, many of the ones that sound good and check off a few copywriting 101 boxes don't really work.
Why? People expect something completely different from 1-on-1 emails than they do from 1-to-many contexts like sales pages and marketing emails.
Which means that copywriting formulas like talking about benefits, mentioning your results, agitating the pain, can sound completely off in a sales, outreach or cold email. No matter how brilliant the copy may be. Just imagine one of those viral TED talks. Yes they may sound amazing and inspirational delivered in front of an audience but if someone started speaking like this to you 1-on-1? "Uh brb, I need to go to the washroom."
This is what sets Art of Emails templates apart. They show you what to say and how to say it, in a way that flows with the context and sounds completely natural. This is the key to keep the conversation going and getting a 'yes'.
And no, sounding human is not about pretending to be their friend. You're not. It's about understanding that you just plopped onto a couch in their digital living room (inbox), probably uninvited. So you better at least sound cool, so you don't get the boot before they give you a chance.