Sales system to get new clients
Cold emails to get new clients
Follow ups to get replies
Link building emails
Partner with influencers
Graceful apologies
Pitch journalists
Onboard new users
Ask for donations
Ask for referrals
Approach: share useful data that prospects can get from using your product
Hey Prospect,
❶ Congrats on your recent influencer campaigns! ❷ Did you know there are other influential people who already like or follow North Star? Of the people who recently commented on your posts or tagged you in theirs, here are a few of them with biggest followings (50K+) and highest engagement:
- @username - 5.7% engagement
- @username - 3.8% engagement
- @username - 5.2% engagement
❸ I find it's much easier and cheaper to collab with influencers who already know about or like your brand. And their campaigns usually feel more authentic to their audiences = higher conversions.
❹ I was able to find your influential fans using Clout - a one-stop shop to find the most relevant influencers, see their verified metrics and plan campaign details.
❺ Are you free for a 10-min chat? I’d love to learn more about which influencers are delivering the most ROI for you.
Signoff
❶ Mention something they did recently that is related to your product.
❷ Using your product, pull a few useful data points for the prospect.
❸ Briefly explain how they would be able to use the data and the benefits of using it.
❹ Mention you were able to pull the data points using your product.
❺ Ask them for a brief chat, framed in terms of you wanting to learn more about how you can help them.
Approach: leverage a trigger event to introduce your product
Brian Anderson cold emailed Charlie Liang at Engagio by showing how his product would be useful at an event Charlie is attending soon.Hi [Prospect],
❶ I know you'll be spending big bucks at the Marketo Summit next month (unless Jon gets you a crazy discount).
❷ I wanted to see if we could help you convert more of that investment into pipeline, by boosting the number of leads that convert into post-event meetings.
❸ To quote your own blog post, poor event follow-up can result in S$$$ of pipeline being left on the table in your best-case scenario, you're only reaching 20% of your leads post-event.
❹ Our app reduces the need for "the follow-up dance" (as you put it) by directly scheduling a meeting into the calendar of your most-engaged prospects (and a hand-picked salesperson), all while on the event floor.
It works something like this:
❺ It's a different approach, but helps filter-out non-leads at the booth. prioritizes your sales team's efforts post-event, and saves your guys from "the dance" with unqualified prospects.
Happy to give you a 15 minute overview if you're interested.
Signoff
❶ Mention the event the prospect is participating is, has participated in or is affected by. This serves as your highly relevant reason for connecting.
❷ Show that you understand their major goals or needs related to this event.
❸ Briefly describe the pain point that they may face (which your product solves).
❹ Explain in one sentence how your product solves this pain point.
❺ Paint the scenario the prospect (and their team) would face by not using a product like yours to nudge them to learn more.
Approach: reach out to users negatively affected by changes in a competitor's product
Follow the news about your competitors' products. If they make a change that a lot of its customers react negatively to, you can send cold emails to introduce your product as a better solution. You can find customers of these products by searching for complaints on Twitter and by looking through reviews on websites including G2 Crowd, GetApp, Capterra.Hey Prospect,
❶ As you may have heard, Alvo acquired Trellis. Sometimes acquisitions work out and sometimes ... the product gets shut down. Or starts drifting from its vision. Or the new owners increase its price by a lot.
❷ Just wanted to put another option in front of you: Swell. It has all the features you're used to:
・Draggable cards
・Using Kanban board, lists and cards to manage the workflow for any type of project
・Attach different content to cards including checklists, docs and images
❸ And Swell also has:
・Native iOS and Android apps for phones and tablets with real-time data sync
・Bug tracking (open/pending/closed statuses, priority, attach code)
・The ability to create subtasks under main projects
❹ If this sounds interesting, here's a demo account with preloaded projects and tasks you can play around with:
[link]
Let me know what you think!
Signoff
❶ Explain what change happened with the product the prospect is using and the impact this change may have on their future use of it.
❷ Show the prospect your product has the most important features of your competitors.
❸ Then list a few valuable features you have that your competitor doesn't to entice them to migrate.
❹ Provide them a link to a demo account with pre-populated data so they can play around with its features. Have prominent Create Account CTAs on this demo playground.
Approach: ask for a referral from your prospect's colleague
Before cold emailing a prospect, you can get a referral from their colleague to boost your credibility.Hey [First Name],
❶ I wanted to get in touch with your colleague who manages Facebook ads. Who would the best person to connect about this?
Thank you!
Signoff
❶ Simply ask them to refer you to someone who manages the general area related to your product or service.
Open the conversation by leveraging the referral from the prospect's colleague
Hey Prospect,
❶ I noticed your ads on a few websites - here's how they appear now:
[screenshots]
You may notice that some of the images aren't proportionally resized. On mobile, some of the text is too small to read.
❷ This is how your ad could look, dynamically adapted to any context it appears in:
[screenshot on news website]
[screenshot on mobile app]
You would only have to provide a few image and copy variations for this work.
❸ If this sounds interesting, would you be open to a behind the scenes look at how the tech works?
Signoff
❶ Show them a few examples of what their existing setup looks like related to what your product or service helps with.
❷ Show examples of how your product improves their existing setup or fixes a problem with it.
❸ Provide a curiosity piquing reason for them to agree to an initial chat framed in terms of something valuable or interesting they'll learn.
Approach: reach out to a potential customer by asking them for feedback
Hey Prospect,
❶ I've looked up to you ever since I binge read Metamorphosis in high school (until my thumbs turned color!).
❷ I built a writing tool for writers like you and would love your valuable input on it.
❸ It's biggest difference from what's out there: it gets rid of the annoying in-between steps when you're writing:
・ lets you create sections inside docs that you can easily rearrange - no more copy and pasting paragraphs to move them around
・ you can also 'share' sections - this lets you insert a section from one doc into another. If you update that section in one doc, it automatically updates it in all the other docs it's being used in (you can turn this setting off for any section).
❸ If this sounds interesting, can I invite you to a demo account for you to play around in? Your brutally honest feedback would make a world of difference.
Signoff
❶ One sentence meaningful comment about why you value their work and expertise.
❷ Briefly describe what you built and say you're interested in getting their feedback.
❸ Explain your product's biggest difference from what's already available, then elaborate with 2-3 more bullet points.
❹ Ask them for their feedback and reinforce how helpful it would be for you.
Ilya <ilya@email.com>to Ben
I'm a first time entrepreneur and I just started to build my product. I. looking for experts in this space and several of my friends pointed in your direction. So I was hoping you could give me your feedback before I spent too much time building something that nobody wants :)
Here's my idea I have a cnawler that crawls millions of websItes daily and can see who started a free trial with Mixpanel Instantly. Do you think Information like that would be valuable for somebody like KISSmetrics or I just wasting my time here?
Thanks in advance!
- ilya
How to get new clients with cold email
Cold emailing about your services is a lot different than cold emailing about B2B products. A lot of the best practices like talk about your benefits and results don't work well for getting new clients. Why? No matter how great your benefits or results are, the prospect has no clue how you'll actually be able to apply your skills and experience to help their business. The key to overcoming their skepticism? Come up with a few valuable improvement ideas related to your services tailored for your prospect's business and share this in your first email to them. This is what I call the VIU (valuable ideas upfront) approach. Now you’re not just offering them skills and experience prospects have to figure out how to put to use (they just won't reply), you’re offering them ready-to-go solutions to improve their business. Click here to view 6 cold email templates specifically for getting new clients. Here's one of them:Hey Prospect,
❶ I came across your comment on Product Hunt about LeadBot.
❷ In terms of attracting leads to the website, I found this process works well for coming up with content topics that brings in a lot more ready-to-convert leads:
- ❸ ・ What would someone who needs my product be searching for? For example, for an online design tool, specific topics include: how to make video thumbnails, Facebook image sizes.
・What do the top ranked articles for these topics cover? Enter each topic into Google and see what points each of the top ranked articles cover. If there are key points that most or all of the articles miss about one of these topics, this is great opportunity for you to create a 10x better article to attract more visitors and leads.
・Offer a downloadable resource related to each content topic. From experience, leads are much more likely to leave their email address to receive a contextually relevant resource and this opens the door for you to nurture them about your product.
❹ Would you be open to a 15-min brainstorm where we can come up a few high converting content topics for Swerve?
Signoff
❶ In one sentence, mention where you discovered this prospect to open the conversation.
❷ Mention that you'd like to share your process for achieving a goal related to their product and related to your services.
❸ Break down 2-3 key steps in your process. To demonstrate your value and expertise, share steps that are insider knowledge, someone who doesn't do this for a living may not be privy to.
❹ Ask them for an initial call, framed as a brainstorm session so the prospect of taking away valuable ideas entices them to join. The call will give you a chance to further demonstrate your value so they would want to hire you to implement your process and achieve results for them.
