Send a message to all of your email contacts asking them if they know someone your services can help
❶ How are you? Wishing you, your family and friends safety and health during this time. 🙏︎
A bit of an update from my side:
❷ As some of you may know, I started helping clients with their digital marketing 3+ years ago. It has been immensely rewarding to help business owners get customers and make a living out of doing what they love.
❸ As businesses cut their operations and tighten their budgets during this time, I also find myself in a difficult spot.
So I have a big ask to make -
❹ Do you know someone who is open to creative ideas to keep customers coming, especially during times like this?
❺ I can offer them a free 30-min brainstorm session. Even if we don’t end up working together, they’d still get a lot of value and ideas out of it.
❻ Here’s a template you’re welcome to use:
I know a digital marketer who’s offering a free 30-min brainstorm session for getting customers during this time. Let me know if you’d like to connect with her.
❼ If you can pass this along to someone you think I can help, it would make a huge difference for me. Big thank you.
❽ If I can return the favor in any way, please let me know.
❶ Start off by wishing them safety and health, to show awareness and acknowledgement of what’s happening in the world.
❷ Briefly mention the client work you’ve been doing, framed in terms of a heartwarming relatable benefit you provide your clients (ie not a businessy benefit like ‘higher conversions’).
❸ Honestly admit that businesses have been cutting back and this affects you as well.
❹ Mention something specific you can help their contact with.
❺ Offer their contact something valuable upfront so your email contact is more likely to refer you to them.
❻ Provide a pre-written template your contact can adapt and use. This makes it easier for them to refer you and gives you more control over how they talk about what you do. Focus the referral message mostly on your upfront offer so their contact doesn’t shy away thinking that you’ll hard pitch them.
❼ Mention how much it would mean to you if your contact passed along your message to activate their intrinsic altruism.
❽ To express your gratitude, offer to help them with something in return.
If a client is requesting to end a contract or project, offer to continue working at a reduced scope and rateNote: it’s important to be sensitive and not ask this of clients who have had to completely pause their operations and truly don’t have the cashflow to pay for your services.
❶ I know it has not been easy for you and your business and I would love to keep supporting you during this time.
❷ Would it be possible to continue working together, with a reduced scope and rate focused on the highest impact campaigns?
Even though customers may be cutting back, since you offer a subscription box of lifestyle products, this gives you a huge advantage while many people are staying at home.
❸ Here are a few ideas to keep sales steady while building community and goodwill:
・3-4 emails and social posts a week that share one activity someone can do with a product from one of your recent boxes to stay on top of mind and keep sales flowing
・small giveaway contest to incentivise customers to share what they’re doing at home with your products - re-share as social proof at key points in the subscription flow
❹ Let me know what you think,
❶ Acknowledge the difficulty of the situation and express your desire to keep supporting them.
❷ Ask if you can work together with a reduced scope and rate focused on the highest impact activities so they can get enough ROI during a period of reduced cashflow to keep you on.
❸ Provide 2-3 concrete high impact ideas you can implement for your client during this time so they can clearly see what they’d get out of continuing to work with you.
❹ Ask them what they think to open the conversation.
Template: proactively reach out to companies who are still actively spending and hiringWhile many businesses have cut back their operations and spending, some others are still chugging along and have the budget to pay for your services.
How do you find these largely unaffected businesses?
1. Go to Facebook’s Ad Library and enter the names of a few businesses that you think would benefit from your services.
If you see that they posted an ad on or after March 16 (approximately when coronavirus started severely affecting businesses around the world), this shows that they still have spending money and are likely able to afford your services.
2. Enter ‘[name of company] jobs’ into Google.
If you see active job listings from this company that was posted on or after March 16, there’s a good chance that they also have the budget to still hire freelancers and contractors as well.
Now you can reach out to these prospects by providing 2-3 actionable ideas related to your services and tailored for their business. This is much more effective than just talking about your benefits and results because now you're not just offering skills and experience prospects have to figure out how to put to use, you’re offering them ready-to-go solutions to improve their business.
❶ I came across your comment on Product Hunt about LeadBot.
❷ In terms of attracting more ready-to-convert leads, I found asking these questions work well for coming up with the best content topics:
❸ ・ What would someone who would benefit from my product be searching for? For LeadBot, topics would include: checklist for qualifying prospects, how to score prospects, how to identify the top sources of qualified prospects.
・What key points do the top ranked articles for these topics cover? Enter each topic into Google and see what points each of these articles cover. If there are actionable steps or valuable insights most or all of the articles miss about one of these topics, this is great opportunity for you to create a 10x better article to attract more readers and in turn, more leads.
・Create and offer a downloadable resource related to the topic of each of your popular articles. Someone is much more likely to give you their email address in exchange for supplementary material about the topic they just read. After they sign up, you can nurture them about LeadBot.
❹ Would you be open to a 15-min brainstorm where we can come up a few high converting content topics for LeadBot?
❶ In one sentence, mention where you found the prospect to open the conversation.
❷ Mention you'd like to share your process for achieving a business goal that's important for them (and related to your services).
❸ Share 2-3 key steps of your process. This lets you provide value and demonstrate your expertise upfront and shows them exactly what you can do for their business.
❹ Ask them for an initial call, framed as a brainstorm session so they are excited to learn more from you. The call will give you a chance to build trust and rapport with them and further demonstrate your value to further entice them to hire you.
Can't afford to wait for leads or referrals to come through? Here are 6 more templates to proactively reach out to clients.
Offer your clients and prospects a free strategy sessionProvide value upfront by offering free strategy sessions to prospects and clients. Share a few actionable ideas of what their business can do to get through these times related to your services and some of them may hire you to implement them.
❶ To support you and your business during these uncertain times, I’ve opened up a few spots for free 1-on-1 strategy sessions.
❷ We can talk about:
・ideas to retain your existing customers
・relevant and socially sensitive content to share during this time that’s relevant for your customers and business
❸ Book a 1-on-1 strategy session with me here
❶ Offer to support their business during this time by providing a free strategy session. Subtly mention that there are just a few spots available to spur them to take action.
❷ List a few actionable topics you can go over with them to pique their interest.
❸ Provide an easy way for them to schedule a free time slot with you.