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How to raise money for a cause by sharing the story of one person who has been affected by the issue
[Full width picture of Mouzza]
❶ Meet Mouzza. He’s 8.
❷ Can you remember when you were 8?
What were you doing? What were you seeing?
Mouzza will have very different memories when he grows up.
Instead of remembering a game of hide-and-go-seek, Mouzza will likely remember running for his life.
Instead of remembering his parents spending time with him, Mouzza may not be able to remember them at all.
They were killed when he was just 3.
❷ And now thousands of kids like Mouzza and their remaining families are trapped amidst attacks and shellings in Syria.
They’re running out of food and they need your help.
❸ With your contributions, we are organizing buses to evacuate as many people like Mouzza as we can.
Help Mouzza and thousands of trapped Syrians escape:
❹ $20 $50 $100
❺ Royal Bank is matching your donations until the New Year.
❶ Share the story of one person who has been affected by the issue you’re fundraising for.
❷ Contrast your audience's life circumstances with the circumstances of people affected by this issue to evoke their sympathy.
❸ Explain what’s causing this issue and how it’s affecting people like them.
❹ Describe how you will use their donation and the difference it will make.
❺ Present 3 different dollar amounts they can choose to donate. Link each number to your donation page with the amount pre-populated.
❻ If you have partnered with a company who is matching donations, mention the time period this is happening in to encourage your audience to donate sooner to maximize its impact.
How to encourage new fundraisers to take their first step
❶ Thank you for joining us!
❷ With your help, families who have fallen on hard times will be able to buy groceries, clothes for winter and surprise their kids with holiday gifts!
Here’s your personal fundraising page: [url]
Your family and friends can securely donate with one click.
❸ To help you get started, we matched you with a fundraising buddy. Meet Sheila!
She’ll message you tomorrow and be there to answer any questions you may have. She has been raising funds for 3+ years and is very excited to share with you everything she has learned!
❹ In the meantime, here’s a first step you can take to get the ball rolling:
Tell your friends about your campaign!
❺ Find inside: ・A template you can reference to tell your friends about your fundraising campaign
・A tool you can use to send this email to your contact list, with names and a few details personalized for everyone to maximize your response rate
❶ Thank the fundraiser for joining.
❷ Describe the difference their fundraising will make to motivate them to get started.
❸ If you can, match each fundraiser with someone who has raised funds before so they can act as an accountability buddy to answer questions and provide support.
❹ Link new fundraisers to a resource that helps them take the first step towards raising money.
❺ List 2-3 valuable assets or tips this resource provides to encourage them to check it out.
How to raise more money to reach a milestone goal
❶ We’re so close to raising $1 million!
Which means 125 new communities in Malawi will gain access to clean water!
❷ Donate today
❸ And the next time you take a sip of water, it will be with the added satisfaction of knowing you've helped hundreds of people be able to do the same. :)
❶ Mention that your organization is close to reaching a fundraising milestone and remind your audience the impact their donation will have.
❷ On your donation page, you can set up an exit intent popup so if they leave the page, you can ask them to share the cause with their social network.
❸ Mention a positive thought or feeling they will have if they donate to encourage them to do so.
How to congratulate your donors for getting close to their fundraising goals
❶ Pat yourself on the back, you’re 75% of the way there towards raising $1500! ❷ You will help dozens of local families receive food and warm clothes.
❸ To give you an extra boost, we helped you craft a few messages you can share with your social network.
"Hey guys! I’m running a marathon soon in support of local families in need. You can chip in here to provide warm clothes & food: [link]"
❶ Congratulate your donor on getting close to their fundraising goal.
❷ Briefly remind them the difference their fundraising will make to encourage them to keep going.
❸ Share an easy step they can take to make further progress in their fundraising.
How to encourage your donors to contribute to your cause in another way
❶ You may remember my cartoon likeness downing a Coke.
Hi, I’m a polar bear.
❷ It has been getting harder and harder for me to feed myself.
Seals, my primary food source, live on sea ice. Due to rising global temperatures, this sea ice has been disappearing rapidly.
❸ With the help of your donations, the people at WWF have been able to conserve several important habitats for my friends and I.
❹We need your government on our side too. Click below to send a letter to ask your president to make protecting the Arctic a priority:
Send your voice
❶ Share a story about your cause from the perspective of one person or subject it affects.
❷ Briefly explain what the problem is.
❸ Thank your donor and provide specific details on how their money has been spent.
❹ Ask them to contribute another way to the cause.
