How to Raise More Money for Your Cause (5 Fundraising Emails)

How to raise money for a cause by sharing the story of one person who has been affected by the issue

Subject: Help Mouzza and other kids like him escape to safety

Share the story of one person who has been affected by the issue you’re fundraising for.

Contrast your audience's life circumstances with the circumstances of people affected by this issue to evoke their sympathy.

Explain what’s causing this issue and how it’s affecting people like them.

Describe how you will use their donation and the difference it will make.

Present 3 different dollar amounts they can choose to donate. Link each number to your donation page with the amount pre-populated.

If you have partnered with a company who is matching donations, mention the time period this is happening in to encourage your audience to donate sooner to maximize its impact.

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How to encourage new fundraisers to take their first step

Subject: Welcome to Run for Charity! 1st step to get started

Thank the fundraiser for joining.

Describe the difference their fundraising will make to motivate them to get started.

If you can, match each fundraiser with someone who has raised funds before so they can act as an accountability buddy to answer questions and provide support.

Link new fundraisers to a resource that helps them take the first step towards raising money.

List 2-3 valuable assets or tips this resource provides to encourage them to check it out.

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How to raise more money to reach a milestone goal

Subject: We’re about to hit $1 million - let's make it happen together!

Mention that your organization is close to reaching a fundraising milestone and remind your audience the impact their donation will have.

On your donation page, you can set up an exit intent popup so if they leave the page, you can ask them to share the cause with their social network.

Mention a positive thought or feeling they will have if they donate to encourage them to do so.

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How to congratulate your donors for getting close to their fundraising goals

Subject: Congrats, you’ve raised 75% of your $1500 goal!

Congratulate your donor on getting close to their fundraising goal.

Briefly remind them the difference their fundraising will make to encourage them to keep going.

Share an easy step they can take to make further progress in their fundraising.

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How to encourage your donors to contribute to your cause in another way

Subject: I need your voice

Share a story about your cause from the perspective of one person or subject it affects.

Briefly explain what the problem is.

Thank your donor and provide specific details on how their money has been spent.

Ask them to contribute another way to the cause.

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