How to raise money for a cause by sharing the story of one person who has been affected
Hey Donor,
[Full width picture of Mouzza.]
❶ Meet Mouzza. He’s 8.
❷ Can you remember when you were 8?
What were you doing? What were you seeing?
Mouzza will have very different memories when he grows up.
Instead of remembering a game of hide-and-go-seek, Mouzza will likely remember running for his life.
Instead of remembering his parents spending time with him, Mouzza may not be able to remember them at all.
They were killed when he was just 3.
❷ And now thousands of kids like Mouzza and their remaining families are trapped amidst the relentless attacks and shellings in Syria.
They’re running out of food and they need your help.
❸ With your contributions, we are organizing buses to evacuate as many people like Mouzza as we can.
Give Mouzza and thousands of trapped Syrians an escape:
❺ Royal Bank is matching your donations until the New Year.
❶ Choose the story of one person affected by the problem you’re fundraising for.
❷ Tell a story that encourages the reader to ponder the differences in life circumstances between them and this person’s.
❸ Reveal the bigger picture about what’s causing this person’s hardships and how it’s affecting people like them.
❹ Explain exactly how you will use their donation and the difference it will make.
❺ Present 3 different amounts they can choose to donate. Clicking on each one takes them to the donation page with their donation amount prefilled but easily changeable.
❻ If anyone is matching their donation amount, mention it to encourage readers to donate knowing it will have an even bigger impact.
How to encourage new fundraisers to take their first step
Hey Fundraiser,
❶ Thank you for joining us to help local families.
And training yourself into tiptop shape at the same time!
❷ With your help, families who have fallen on hard times will be able to buy groceries, the proper clothes for winter and surprise their kids with holiday gifts!
Here’s your personal fundraising page: [url]
Your family and friends can securely donate with one click.
❸ To help you get started, we matched you a fundraising buddy. Meet Sheila!
She’ll drop you a note tomorrow and be there to answer any questions you may have. She has been raising funds from peers for 3+ years and is very excited to share everything she’s learned!
❹ In the meantime, here’s a first step you can take to get the ball rolling:
Tell Your Friends About Your Campaign!
❺ Find inside:
- A template you can reference to tell your friends about your fundraising
- A tool you can use to send this email to your contact list, with names and a few details personalized for everyone so you can get the most responses
❶ Thank the fundraiser for joining.
❷ Provide specific details about where the money they raise will go.
❸ If you can, match them with someone else who has fundraised for your organization. This way, a new fundraiser gets 1-on-1 support to know what steps to take to maximize their fundraising success.
❹ Link new fundraisers to 1 resource that helps them take the first step toward raising money.
❺ List 2-3 valuable assets the resource includes to help them spread the word.
How to raise more money to reach a milestone goal
Hey Donor,
❶ We’re so close to raising $1 million!
Which means 125 new communities in Malawi will gain access to clean water everyday!
❷ Donate Today
❸ And the next time you take a sip of water, it will be with the added satisfaction of knowing you have helped hundreds of people do the same :)
❶ Explain you are close to reaching a milestone amount and describe the result the donations will be spent to achieve.
❷ On your donation page, you can set up an exit intent popup so if they leave the page without donating, you can ask them to share it with their social network.
❸ Mention a positive thought or feeling they will have after they contribute.
How to congratulate fundraisers on reaching milestones
Hey Fundraiser,
❶ Pat yourself on the back, you’re 75% of the way there toward raising $1500! ❷Providing clothes, food and big smiles to dozens of local families in need.
❸ To give you an extra boost for the last mile, we helped you craft a few messages you’re welcome to share with your social network to have more friends supporting you. With their words and wallets! :)
- “Hey guys! I’m running a marathon soon in support of local families in need. You can chip in here to provide clothes & food: [link]”
❶ Congratulate the donor on hitting a milestone in their fundraising efforts.
❷ Briefly remind them who their fundraising will help to encourage them to keep going.
❸ Provide an easy step (do as much of the work for them as possible) they can take to make further progress in their fundraising.
How to encourage donors to take action
Hey Donor,
❶ You may remember my cartoon likeness downing a Coke.
You may forever place me in your mental image of glaciers.
Hi, I’m a polar bear.
❷ It has been getting harder and harder for me to feed myself.
My primary food source, seals, live on and under sea ice. Due to rising temperatures, that sea ice has been disappearing rapidly.
❸ With the help of your donations, the people at WWF have been able to conserve several important habitats for me and my friends. Thank you so much for caring. *bear hug*
❹ At the same time, trying to protect our habitats is not enough. We need your government on our side too.
Because climate change and oil drilling will harm our habitats much faster than they can be saved.
Click below to send a letter to ask the President to make protecting the Arctic a priority:
Send Your Voice
❶ Tell a story about your cause from the perspective of one person or subject.
❷ Briefly explain what the problem is.
❸ On behalf of the one individual or subject you’re featuring, thank the donor. Provide specific details on how their money has been spent.
❹ Ask them to take contribute another way to the cause, explaining why doing this also helps tackle the problem.
