1. Your email sender name occupies prime real estate. Don't always use your personal or company name.
Year in Review @ Mailchimp
Your Stats @ Grammarly
$10 off @ Uber
This lets you present the main point of your email in a place that's much more likely to be noticed than the subject line.
2. Sending an important email that requires action? Format it in Google Docs or Word first.
Tables let you arrange certain text and pictures side by side so you can present information in an easier to read way. You can also create buttons by adding background colors to one cell tables, which screams 'click me' much louder than plain text links.
Simply copy the content you've formatted in Docs or Word and paste it as your email. Most email clients retain the formatting.
3. Show a different version of the website to contacts you've already nurtured with email
For the email link, append a # to the end of the URL (before any utm parameters). For example:
http://www.yourcompany.com#nurture?utm_source=nurture&utm_medium=email&utm_campaign=follow-up-2
Add a page element you want to show this email audience and use CSS to hide it for other visitors by default. Then use Javascript to show it if #nurture is present in the URL:
Javascript:
<script type="text/javascript">$(document).ready(function () {if(window.location.href.indexOf("#nurture") > -1) {$(".new-element").show();}});</script>
CSS:
.new-element {display:none}
HTML:
<div class="new-element">New element to show visitors from the email</div>
Ideas:
You can show a top banner that reiterates the main point of your email.
Example: I activated an extended trial (extra 14 days) just for you. [Button] Start today [/Button]
You can also set up an auto chat message that gets triggered if the URL contains your email link #.
Example: "Hey, welcome from our email! Keep scrolling to learn how companies like Forkable are using to to answer "why are our users doing X"?
I'm here if you have any questions!
"
4. Get nonresponsive prospects to finally reply by letting them 1-click an option directly in the email
1. Too busy
2. Not interested but doesn't want to directly reject you
In both cases, you can finally get a response by asking them 1-click a prewritten reply option:
I've been busy - please provide me more details on [main benefit of your product or service]
I don't have the time right now - let's reconnect a few months later
Not interested right now
Letting them 1-click reply not only takes the work out of it for them, each prewritten reply is carefully worded to make them feel ok about possibly rejecting you. This makes it easier for them to let you know where they stand.
Use an email marketing platform to send this email so you you can track which link each contact clicked.
5. Let prospects 1-click book from one of 3 available time slots directly inside the email
Example: http://www.yoursite.com/[email protected]&time=jan18-3pm
Create a page on your website with a simple contact form that contains two fields: email and time slot. When your prospect clicks on one of the time links in the email, use Javascript to grab the personalized variables from the URL forprefilling. these form fields. Also use Javascript to automatically submit the form.
This would send you an email with prospect's email address and what time slot they choose. Then create a calendar invite containing a link of where the video call or meeting will take place and invite them to it.
Update your time slots accordingly so they correspond with the week's dates.
This approach takes more time so only use it for your highest value contacts and prospects.
