7 compelling cold emails for B2B products, services and freelancers that new leads open and respond to. 
How to activate human desires and use stories and novelty to hook customers' interest, then open their wallets.
Follow up emails that move the sale forward. Stay on a prospect's radar until they're ready to buy from you.Implemented an author's advice -> ask for a share
I've been following your blog for the past 3 years, so many great insights!
❶ Your recent post about radical honesty really resonated with me. I followed it step by step and I found it dramatically reduced my day to day stress levels.
You can read my post about it here: [link]
If you're so inclined, I'd love for you to share it with your audience.
Thanks for sharing your can't-find-anywhere-else tips with the community.
Signoff
Pitch a guest blog article to the site owner
Been following your blog for a while.
❶ Really enjoyed your [recent article] - the only sustained way to motivate yourself to study is to think about how you can apply or benefit from the information. Brute force memorization for marks is the fast lane to burn out and sometimes dropping out.
❷ I have an article idea that I think would appeal to your audience. It's about how to create your own super effective study guide for tough courses by turning every concept into a visual diagram.
1) It is very difficult to understand a technically challenging topic like coagulation by reading textbooks' walls of text. Videos that animate and narrate the process save your sanity.
- Smart Google searches to unearth publishing companies' high quality supplementary videos
- Which parts of the video to screen capture for your notes - during aspects of a process you struggle to understand or remember
2) How to organize and summarize your screenshots
- How to summarize every major idea into one sentence
- How to find similar diagrams to reinforce aspects of a topic the images/screen captures you already have may be lacking
3) How to use Table of Contents and Headings to organize notes and screenshots in Word
- How to use Table of Contents to facilitate quick jumps into different sections
I'll be writing it in the step by step format you excel at.
❸ Links to a few articles I've written in the past:
[Link]
[Link]
Love to know what you think!
Signoff
❷ Pitch 1-3 attention grabbing story ideas similar to article topics they've published in the past. The quality of your idea is key to getting a yes. List all of your story's major points and a few details elaborating each one.
❸ Link to quality articles you have written in the same niche to show can write good ones.
Quoted an influencer -> ask for a share
I've been following your blog for the past 3 years, so many juicy titbits!
❶ Your description of super busy people ruthlessly culling non-relevant and non-urgent emails really resonated with me.
Here's the post you inspired about keeping emails as short as possible: [link]
❷ If you're so inclined, feel free to give it some social media love. :)
Signoff
❷ Ask in a friendly way if they would be willing to share it with their audience.
Want proven templates to cold email sales prospects as well?
Hey Prospect,
❶ I came across your comment on Sales IQ on Product Hunt.
❷ Here are a few other tools I use in the prospecting process that allowed me to contact 100+ prospects a day semi-automatically:
- Snapper - Search for prospects on Linkedin and download all the profiles that match your criteria. Includes their full names, position, company and smart guessed email addresses (from experience, 80%+ of them work).
- Verified - Upload all the email addresses to verify which ones are working.
❸Recently, I used this process to generate 300+ warmed up prospects for Redeem. 35% of them converted into paying customers, representing $20 000 in new business.
Let me know if you have any questions about how to semi-automate your prospecting to consistently get new customers.
Signoff
❷ Provide them valuable lesser known insights related to the topic they commented on and the services you provide.
❸ Mention a specific result you achieved for a client to intrigue them into asking for more details.
Ask the site owner to redirect their broken link to your site
❶ I was looking for a few resources on momentum trading and I came across your very informative guide: [Title]
❷ I noticed that one of the resources you mentioned on online brokerage comparisons no longer exists.
I recently created an extensively researched guide on how to choose the right online brokerage for you: [Link]
Considering trade volume, trade frequency, invested amount and other key factors.
It might make a good addition to your article.
Either way, keep up your insightful articles - Google sure loves those 10 000+ word tomes.
Signoff
❷ Point out their broken link and pitch why your article would be a quality substitute.
Skyscraper: create an improved version of an article with a lot of backlinks -> ask site owners to link to yours too
I was doing some research on hiring freelancers and I came across your page.
❶ Noticed you mention one of my favorite guides on the topic: [link].
I experimented with its steps myself and found great success with Reddit as well. Especially when you use a no brown M&Ms clause to weed out people who don't even bother to read your entire job listing.
❷ I just published a more in depth 5000+ word tome laying out step by step how to find, motivate and pay a remote team of freelancers: [link].
Might be worth a mention. :)
Either way, keep up your great work explaining the necessary groundwork people have to put down to get closer to the 4HWW dream.
It goes through everything step by step - love to know what you think!
Signoff
❷ Explain how you created a longer, more in depth article on the topic they are linking to and ask them if they could link to your article as well.
Method credit: Brian Dean's skyscraper technique
Make a content upgrade for the site owner -> ask for a link back credit
With this approach, you offer a content upgrade (such as an infographic, worksheet or checklist) to the site you would like a backlink from. They can either include your upgrade in their existing content or offer it as an email capture magnet.❶ Been following your site for a long time - finally a blog that backs up their points with scientific studies, not just "I heard that from somewhere".
❷ I just wrote an epic post that delves into every NLP technique. I turned it into a snazzy infographic that illustrates what each technique is and how to actually apply it:
[image link]
❸ Love to see if this would be a good fit for your audience?
Signoff
❷ Briefly describe the topic you created your content upgrade on. Make sure your content upgrade is jam packed with useful takeaways on the topic.
❸ Gently ask if they would like to share it with their audience.
Successful link building email offering an infographic -> back link from Life Hacker
Luke from Pest Pro App got his company featured in Life Hacker by offering them an infographic on insect identification (if you thought your industry was unsexy...!) .
I really liked your article on Identifying Dangerous Spiders. Great stuff!
You actually inspired me to take this a step farther and create something even deeper in the subject of insects & spiders.
I thought I'd reach out to you because I just published an infographic on Insect Identification and I thought it might interest you. It covers 28 of the top insects & spiders that bite. All based on research and I have the sources to back it up.
Would it be OK to pass it along? I'd love to get your opinion on it.
Either way, keep up the good work with Lifehacker.
Best,
Luke
Was you interested in that infographic I mentioned? I forgot to post the link within it.
You can find that here:
blog.pestproapp.com/the-top-28-biting-stinging-insects/
Regards,
Luke
Successful link building email offering a infographic -> back link from Kissmetrics
Kaloyan from WooGuru got his infographic on social media tactics featured in Kissmetrics' blog with the email below. Cleverly, he pitched Kissmetrics the idea before he even had an infographic ready!Sean Work referred me this email in regards to the blog of Kissmetrics.
I just wrote a post on eCommerce Sales with some ingenious social media tactics and growth hacks. We're currently working on turning this post into a professional killer infographic that will have the core information from the post.
I'd like to offer this infographic to Kissmetrics blog so you can publish it exclusively. The infographic will contain the Kissmetrics logo, too of course.
Is this something you might be interested in? Please let me know so I can show you the infographic.
Cheers,
Kalo WooGuru.net Founder
- If it's a influential blog, give them first dibs on your infographic as an exclusive
- Offer to write a few unique paragraphs for their site to accompany the infographic
- Offer to include their product in the infographic if it's relevant to its topic
Pre-publish outreach: ask to be mentioned while company is planning their future content
A lot of websites have editorial calendars where they plan out the topics and content of articles they intend to write in advance. Which means if you introduce them to your article during their planning process, you're more likely to get mentioned.Really big fan of your epic case studies. I can only imagine how many hours go into the meticulous research and chasing down people to interview.
❶ Wondering - is your team planning a resource/article on building relationships with influencers? I'm interviewing a few super connectors about how they got their start back when they no status or reputation - getting some really juicy insights like how to properly respond to Linkedin connect requests to jumpstart the relationship.
❷Let me know if this sounds interesting?
Signoff
❷ Ask them if they're planning future content on a topic related to your article. Pitch the most compelling aspect of your article to plant the seed for them to mention it in a future piece of content they create.
Ask people who shared your content in the past to share again
To see who shared you content, simply search your site link on Faceook and Twitter. For example, I would search for 'artofemails.com' for my site:
❶ Thanks so much for sharing my article on giving compelling speeches - glad to know my persistent folowups to interview 5 world class speakers paid off :)
❷ Just wanted to let you know I published another article that shares 10+ frameworks for giving blow-em-away speeches: [link]
Thought you may enjoy it!
❷Feel free to share if so so inclined - thanks again for your support. Means a lot to know who reads and likes my stuff.
Signoff
❷ Share your new article, using a few words to describe why it's worth a read.
❸ Gently mention sharing the new article - avoid phrasing it as an ask. Download a step by step cold email guide
