How to reliably get new clients
Cold emails to get new clients
Follow ups to get replies
Link building emails
Partner with influencers
Graceful apologies
Pitch journalists
Onboard new users
Ask for donations
Ask for referrals
Create a content upgrade for the site owner → ask for a link credit
❶ Been following Ascendy for a long time - finally a blog that backs up their points with scientific studies, not just their personal experiences!
❷ I recently created an infographic that illustrates every NLP technique and how to apply it in real life:
[small version of the infographic, link to its original size]
❸ I think readers would get a lot of value out of seeing how to apply each NLP technique.
❹ Let me know if this would be a good fit?
Signoff
❶ Provide one meaningful comment about their website.
❷ Mention you created an infographic related to a topic they wrote an article about and briefly summarize what the infographic shows or teaches.
❸ Mention a key benefit or learning their audience would get out of your infographic.
❹ Ask if they'd be willing to include your infographic in their article.
This is how Luke from Pest Pro App earned a link from Life Hacker
He offered them an informative infographic on insect identification. Having an unsexy topic is no longer an excuse. :)
Luke <luke@email.com>to Patrick
I really liked your article on Identifying Dangerous Spiders. Great stuff!
You actually inspired me to take this a step farther and create something even deeper in the subject of insects & spiders.
I thought I'd reach out to you because I just published an infographic on Insect Identification and I thought it might interest you. It covers 28 of the top insects & spiders that bite. All based on research and I have the sources to back it up.
Would it be OK to pass it along? I'd love to get your opinion on it.
Either way, keep up the good work with Lifehacker.
Best,
Luke
Here's how Luke followed up when he didn't get a response to his first email
Luke <luke@email.com>to Patrick
Was you interested in that infographic I mentioned? I forgot to post the link within it.
You can find that here:
blog.pestproapp.com/the-top-28-biting-stinging-insects/
Regards,
Luke
How to pitch a popular website your infographic idea before even creating it
Here's how Kaloyan from WooGuru pitched Kissmetrics his idea for a co-branded infographic and only created it after Kissmetrics' content manager agreed to feature it in their blog.
Kaloyan <kaloyan@email.com>to Kissmetrics
Sean Work referred me this email in regards to the blog of Kissmetrics.
I just wrote a post on eCommerce Sales with some ingenious social media tactics and growth hacks. We're currently working on turning this post into a professional killer infographic that will have the core information from the post.
I'd like to offer this infographic to Kissmetrics blog so you can publish it exclusively. The infographic will contain the Kissmetrics logo, too of course.
Is this something you might be interested in? Please let me know so I can show you the infographic.
Cheers,
Kalo WooGuru.net Founder
Here are some tips from Kalo about how to get your infographic featured:
・If it's a influential website, give them first dibs on your infographic as an exclusive
・Offer to write a few paragraphs to accompany the infographic
・Offer to mention their product in the infographic if it's relevant to its topic
Implement an influencer's advice → ask for a share
I've been following your blog for the past 3 years, so many great insights!
❶ Your recent post about radical honesty really resonated with me. I've been following it for the past month and I found it dramatically reduced my day to day stress levels.
You can read my post about it here: [link]
❷ Would you be open to sharing the results with your audience as a success story in your article?
❸ I can write a paragraph summarizing the highlights so you can easily quote it in your article.
Either way, thank you for sharing your can't-find-anywhere-else tips with your audience.
Signoff
❶ Implement an influencer's advice for a period of time and let them know the results you achieved by following it.
❷ Create an article sharing what you achieved following this influencer's advice and share it with them.
❸ Ask them if they would be interested in sharing your story in their article, which boosts the credibility of their advice.
Ask site owners who used your content on their website without credit for one
For this approach, enter the URLs of your popular articles into Copyscape so see pages on other websites that may be using its content. Go through each page and where they haven't credited you, reach out to the owner or author.
❶ I noticed that this article [link to where they're using your content] under 'Follow up example: provide value' mentions one of my case studies:
[the url this content appears on your website]
❶ Can you add a credit?
Thank you,
Signoff
❶ Simply mention the section of their page where they used your content and link to your page this content is from.
❷ Ask them for a credit.
Ask influencers for reaction quotes to your article to get your article shared with their audience
This is how Kyle from GrowthBadger earned social shares from online influencers including Tim Soulo from Ahrefs and Brian Dean from Backlinko. Kyle asked them for reaction quotes to the results of a survey he conducted and after the article went live, these influencers shared it with their large audiences. Kyle calls this the 'Double Survey Technique'.
Kyle also discovered that you get a lot more replies by asking busy influencers to react to one single key point or survey finding instead of asking them to react to your entire article.
In his first email to each influencer, he asked them "Mind if I send you the chart?" (a survey result for them to react to), instead of sending the chart upfront. This was a much easier ask to say 'yes' to and once the influencer does agree, they are much more likely to follow through. Most people don't want to be someone who reneges on their words. :)
Kyle <kyle@email.com>to Brian
Thanks for responding to my comment on yesterdays post. That was an awesome article.
I'd love to quote you in an upcoming article I think you'd be interested in.
It's about the results of a new study in which I asked 1,117 bloggers what's working for them right now: article types, monetization methods, etc.
Specifically I'd love to get a reaction quote from you on how bloggers say they view the importance of a good domain name.
Even just a sentence or two would be awesome.
Mind if I send you the chart?
Thanks!
Kyle
Brian Dean provided Kyle a reaction quote and after the article went up, Kyle let Brian know and he shared the article on Twitter.
Kyle <kyle@email.com>to Brian
Your quote and the full results post from my blogging study just went live:
https://growthbadger.com/blog-statistics/
It turned out great -- lots of interesting new stats.
If you have a minute to share it, that would be awesome.
Either way, thanks again for your excellent contribution! And if I can ever help you with anything, please let me know any time.
How to pitch a guest blog article to an authoritative website and earn a backlink
Been following your blog for a while.
❶ Really enjoyed your recent article about how to get motivated to study. I found what worked for me was gamifying it for myself a bit by using it as an opportunity to test different memorization techniques.
❷ Related to studying, I have an article idea that your audience may find interesting. It's about how they can create their own highly effective study guides by creating visual memory aids for complex concepts.
1. It can be difficult to understand complex concepts like coagulation by reading textbooks' walls of text and lecture notes. Instead you can find videos that animate and explain these concepts.
・How to use Google to find high quality explainer videos of specific concepts or topics
・How to screen capture parts of these videos and annotate them for your study guide
2. How to organize these screenshots and summarize what's happening in them
・How to summarize every key idea in one sentence so they're easier to remember ・How to find diagrams and pictures to fill in any gaps
3. How to use a table of contents and headings to organize your notes and screenshots
・How to use a table of contents to quickly jump to different sections of your study guide
❸ Links to a few articles I've written in the past:
[Link]
[Link]
❹ Love to know what you think!
Signoff
❶ Provide a meaningful comment about one of their recent articles and share your thoughts about it to show you really read it.
❷ Pitch a story idea relevant to their audience. Break down the key points it'll cover and provide a few details to elaborate each point.
❸ List a few articles you've written in the past to show them your writing quality. If you don't have any published articles yet, you can link to your blog articles or skip this part.
❹ Ask them for their thoughts about your article idea to open the conversation.
Feature another website's content or article → ask for a share
❶ Your article about how super busy people declare email bankruptcies and manage their inboxes was really interesting. Including the tidbit about how Beyoncé changes her email once a week! ❷ I shared it with my audience of professionals who write a lot of work emails:
[link]
❸ The rest of the article shows how to write effective emails to super busy people and how to follow up to get a reply, without being annoying.
❹ If you'd be open to giving it some love on Twitter, that'd mean a lot. Either way, keep up the great work!
Signoff
❶ Provide a meaningful comment about the article you featured.
❷ Mention that you shared their article with a relevant audience.
❸ Briefly describe the rest of your article and its key takeaways.
❹ Gently ask them if they'd be open to sharing your article without sounding like you expect them to do it.
How to ask people who shared your content in the past to share your new article
To see who shared you content, simply search your site on Facebook and Twitter. For example, here's what came up when I searched for 'artofemails.com':
