Writer: how to use cold email to get new clients by sharing a few topics that will help them attract quality leads
❶ I'm a huge fan of ProProductivity. Really enjoyed your article about finding reasons to proactively reach out to inspiring people.
❷ Since capturing emails really helps your audience grow, here are a few unique ebook topics you can turn into high converting lead magnets:
- Break down the most effective productivity systems into actionable easy-to-follow steps (Pomodoro Technique, Getting Things Done)
- Compile the most common mindsets encouraged by productivity and self-improvement books (for example: power of subconsciousness and positive thinking) and provide exercises on how to develop them
❸ I also found these ebooks also come in handy for sales follow ups. If a prospect hasn't responded to a second or third followup, you can share one of your ebooks to provide value and to reengage them.
Let me know what you think!
Developer: how to use cold email to get new clients by sharing a few ideas of what you can build to solve their problems
❶ I've following [Company Name] for a while now. Since your website is focused on capturing email signups, here's something that'd make a difference:
❷ Exit intent overlays that display different messages depending on the behavior of the visitor.
For example, if the visitor only stayed on your page for less than 5 seconds, you can link to 2-3 pieces of your best content to entice them to browse further. After they get more value out of your website, they would be more willing to subscribe.
[screenshot of exit intent overlay linking to 2-3 pieces of the best content]
- If they are a repeat visitor but have not subscribed, you can show them a limited time high value lead gen offer with a countdown clock.
❸ A little background about me: I help companies implement higher converting funnels and growth engines - recently built RoyalSee's viral pre-launch campaign: [link].
❹ Let me know what you think!
❶ Mention how you discovered this prospect's business and an important area of focus for them related to your services.
❷ Provide details on 2-3 actionable ideas to improve this area of focus.
❸ Mention a relevant past project you did to show them yours ideas are credible.
❹ Ask what they think of your ideas. This nudges them to reply to your email to open the conversation.
Web designer: how to use cold email to get new clients by sharing a few design improvements that will improve their conversions
Thank you for helping us move faster into the renewables future!
❶ I had a look at your website - here are a few ways you can nudge more visitors to request a quote:
- ❷ A topbar that's fixed to the top of the page so your Request Quote button is always a click away. Make it as frictionless to contact you as possible.
- Showcase previous installation projects with pictures, the amount of electricity generated and the environmental impact by using equivalent scenarios people easily understand. "CO2 emissions avoided = X cars off the road per month".
- Compelling header image - The goal is create an impression in the first 3 seconds to pique your visitors' curiosity so they browse further. Here are a few high quality stock sites I use:
❸Love to know what you think!
❶Provide a specific compliment about their business.
❷ Provide 2-3 actionable improvement ideas that helps them achieve an important goal related to your services.
❸ Ask what they think of your ideas. This nudges them to reply to your email to open the conversation.
Copywriter: how to use cold email to get new clients by sharing a few copy suggestions upfront
❶ Thank you for creating Savist. Such a timesaver to have it automatically track exactly where your money goes and to be able to set up goals and alerts.
❷ Based on my experience working with apps like Firey and Fork, here are a few copy suggestions that would further boost your app downloads. ❸ They are focused are activating the emotions and pain points around what you help users with: easily save money so you have more of it for what you really need and want.
[screenshot of annotated page with copy suggestions]
Let me know what you think!
❶ Compliment a specific aspect of the prospect's service or product.
❷ Provide copy suggestions using a web annotator like Bounce. Prospects are much more likely to see the value of your services if you provide concrete ideas about what you can improve. Then they would be interested to hire you to implement them.
❸ Show them you understand one of their biggest value propositions.
SEO consultant: how to use cold cold email to get new clients by a valuable idea upfront
❶ Really like the hand foraged look of your bouquets, they all have this personal human touch.
When I searched you on Google, I noticed you're using your company name as your website title. However, if I was just searching for a florist without knowing you, I'd probably enter something like "florist Santa Monica" instead.
❷ So if you had "Florist Santa Monica CA" in your website title, you would appear higher in search results for local buyers who are looking for a florist.
To give your search entry an extra edge, you can also mention your same day flower delivery offer. For people who just checked their calendars and had an "uh oh" moment. :)
Put together, here's a new title that would entice more ready-to-buy customers to click on your Google link:
Santa Monica Florist | Same Day Delivery | Belle Jour
❸ Let me know what you think!
❶ Provide a compliment about the prospect's service or product.
❷ Provide them one change they can make right now to improve an aspect of their SEO. Helping the prospect achieve a quick win means they are much more likely to trust you and your expertise. This is key to stand out in a field like SEO where there are lot of experts who overpromise and underdeliver.
❸ Simply ask them for their thoughts to reopen the conversation.
How to land regular work with agencies that subcontract to freelancers
❶ Great client portfolio - kudos to the team for significantly improving conversion rates for your clients and their customer experiences!
If replying to a listing
❷ I saw you're looking for an UX designer - here's how I can apply my UX design skills and reliability to help Swell keep wowing your clients:
If reaching out to an agency you want to work with
❷ Are you looking for freelancers to handle overflows? Here's how I can apply my UX design skills and reliability to help Swell keep wowing your clients: I saw you're looking for an UX designer - here's how I can apply my UX design skills and reliability to help Swell keep wowing your clients:
❸ Quick communication and work done on time
Meeting your client’s milestones and deadlines is key to keeping them happy. With every client I have worked with, I have always delivered projects on time, with quick communication along the way. So you never have to worry: “Will this work be done on time?" "Will this work meet client expectations?"
❹ UX design adapted to your client’s audience, brand and goals
I have created UX design for diverse businesses including spa centres and medical software so I am adept at diving deep into creative briefs and customer research to create unique experiences that achieves your clients’ conversion and branding goals. Here are a few results from projects I worked on:
- Revira - 35%+ more visitors booked a beauty appointment after I overhauled their homepage and appointment funnel: [link to project]
- Insightseer - Customer retention improved 20%+ after I completely redesigned their UX to make it easier to discover and use key features: [link to project]
❺ I’d love to learn more about what UX design would really kick your client projects up a notch. Would you be free for an initial chat?
❶ Provide a meaningful comment about the agency’s work to build rapport.
❷ Mention the reason you’re connecting to set the context and to lead into how you will be able to apply your skills to help their agency.
❸ Mention the reason you’re connecting to set the context and to lead into how you will be able to apply your skills to help their agency.
❹ Highlight relevant skills framed in terms how they’ll be most helpful in this context (an agency subcontracting to you). Mention your reliability and communication skills as well to stand out; agencies highly value these traits to trust a remote freelancer will be able to carry their weight during fast-paced projects.
❺ Since agencies often work with clients from different industries, show that you are adaptable and provide a few examples of results you’ve achieved for previous clients to show you can deliver the same caliber for work for theirs.
❻ Ask for an initial chat, framed in terms of you wanting to learn more about how you can help their agency.