6 Cold Email Templates to Get New Freelance Clients Stop worrying about dry spells. Reach out to people you want to work with and create paid projects for yourself.

Cold email for writers to get new clients Cold email for developers to get new clients Cold email for web designers to get new clients Cold email for copywriters to get new clients Cold email for SEO consultants to get new clients Cold email for freelancers to land regular work with agencies

Writer: cold email template to get new clients

Instead of competing against other writers on job boards, you can reach out to people you want to work with and create paid projects for yourself. The key is providing 2-3 valuable idea related to your prospect's business upfront. This is much more effective than just showing them your past work because you help the prospect take the mental leap from "Hmm ok you're good at writing" to "Oh here's some awesome content you can write for me!"

Subject:
2 engaging lead magnet ideas

Praise the prospect about something specific they've done.

Provide a few high quality topic ideas they can create written resources.

Provide an additional tip about to further leverage a written resource.

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Share your prospect's content on social media or your blog before cold emailing them

This is the approach Ryan Robinson used to land a $10,000/month retainer to write 4 blog posts a month. You don't necessarily have to have a huge audience for sharing the prospect's content to count, it's about the gesture of helping someone first before asking them for anything.
[Site name] content marketing (and mention)

Provide a compliment about their business to build rapport.

Mention that you shared their content with your audience in a positive light.

Mention the work that you do and the clients you've worked with to add social proof.

Ask them for an initial chat or to refer you to another colleague if they are a better fit.

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Present the prospect a concrete idea of how you can use your skills to help them

This is how Laura Lopuch cold emailed and received a reply from Gigster's founder about her writing services.
TechCrunch story / experienced customer story writer available

State where you discovered the prospect to serve as your reason for connecting.

Mention something their business is missing related to your services and present a concrete idea of how you can use your skills to help them. In the example, Laura presents the idea of customer success stories.

Briefly explain what business goals your idea helps them achieve and provide a few details about how it will work or how they will be able to further leverage your work.

Briefly describe the work you have done for other clients and the results you have delivered to show you have the experience and expertise in this area.

Ask them for an initial chat to explore how you can work together.

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Developer: cold email template to get new clients

Subject:
Capturing more visitor emails

Mention how you discovered this prospect's business and an important area of focus for them related to your services.

Provide details on 2-3 actionable ideas to improve this area of focus.

Mention a relevant past project you did to show them yours ideas are credible.

Ask what they think of your ideas. This nudges them to reply to your email to open the conversation.

Download 6 cold email templates

Like these templates? Our proven sales system shows you how to cold email, follow up, overcome objections and reliably get new customersLearn more

Web designer: cold email template to get new clients

Subject:
A few ways to 3x [Company]'s quote requests

Provide a specific compliment about their business.

Provide 2-3 actionable improvement ideas that helps them achieve an important goal related to your services.

Ask what they think of your ideas. This nudges them to reply to your email to open the conversation.

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Success story: 10 repeat customers by offering initially free, now low-cost website reviews

By initially offering free, now low-cost ($10) thorough website reviews, Anthony Malloc was able to get 10 repeat customers for web design projects. The key part of converting samplers into customers? Simply by shooting them a follow up email mentioning "I would love to work with you again". The same reason why a lot of services offer a free trial period, by letting a potential customer see if you have the skills in a free or low-cost way, you eliminate their risk so they are much more likely to give you a shot. Once they do and see that your work is great, some of them will end up hiring you!

Cold email prospects who use products that serve needs relevant to your services

Subject:
This template is part of Art of Sales, a system of 40+ proven templates covering every key stage of the sales process. Consistently gain new customers without worrying about dry spells. Click to learn more.

Mention where you came across this prospect and use the topic they commented on to open the conversation.

Provide them valuable lesser known insights related to the topic they commented on and the services you provide.

Mention a specific result you achieved for a client to intrigue them into asking for more details.

Copywriter: cold email template to get new clients

Subject:
Some copy ideas just for Savist

Compliment a specific aspect of the prospect's service or product.

Provide copy suggestions using a web annotator like Bounce. Prospects are much more likely to see the value of your services if you provide concrete ideas about what you can improve. Then they would be interested to hire you to implement them.

Show them you understand one of their biggest value propositions.

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SEO consultant: cold email template to get new clients

Subject:
One change you can make right now to boost your Google rank

Provide a compliment about the prospect's service or product.

Provide them one change they can make right now to improve an aspect of their SEO. Helping the prospect achieve a quick win means they are much more likely to trust you and your expertise. This is key to stand out in a field like SEO where there are lot of experts who overpromise and underdeliver.

Simply ask them for their thoughts to reopen the conversation.

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Land regular work with agencies that subcontract to freelancers

Subject:
How I can help your team keep wowing your clients [UX design]

Provide a meaningful comment about the agency’s work to build rapport.

Mention the reason you’re connecting to set the context and to lead into how you will be able to apply your skills to help their agency.

Highlight relevant skills framed in terms how they’ll be most helpful in this context (an agency subcontracting to you). Mention your reliability and communication skills as well to stand out; agencies highly value these traits to trust a remote freelancer will be able to carry their weight during fast-paced projects.

Since agencies often work with clients from different industries, show that you are adaptable and provide a few examples of results you’ve achieved for previous clients to show you can deliver the same caliber for work for theirs.

Ask for an initial chat, framed in terms of you wanting to learn more about how you can help their agency.

Download 6 cold email templates

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Why offer strategic free work upfront to land long-term projects and clients

All the templates above require doing a bit of free work upfront to land long-term projects and clients. Why does this approach work much more effectively than an email describing your skills and past projects?

When prospects see that, no matter how impressive your skills and past projects are, it is very difficult for them to visualize how you will apply your skills to help them. They will wonder: "Would this unproven person be able to translate their talk into delivering results for me?"

When you use your skills to create something specifically for a prospect's business, whether it's an action plan to improve X (related to your services) or a copy rewrite of their homepage, it shows them exactly what you can do to help them. And people will hire you once you prove to them you can deliver.

Why freelancers should offer free work upfront to land lucrative projects and clients

Don't believe me? Charlie Hoehn emailed Tim Ferriss back when he was a fresh faced 23-year-old by laying out 2 detailed action plans to improve Tim's business. He became Tim's long-time assistant.

Jeff Sauer from Three Deep Marketing volunteered to help Moz fix their website after he saw Rand Fishkin tweet Moz's Wordpress got hacked. He landed a regular gig helping Moz plug security holes.

Devesh Khanal cold emailed 100 people about redesigning their presentations. Even though he included before and after pictures of the presentations, only 16% of the people responded and none of them hired him. After he actually redesigned the presentation slides of 3 companies and emailed those to them, one of those companies turned into a long-time customer.

Stefan Stokic landed an internship at Lowercase Capital, a venture capital fund, by creating a jobs page for their website when he was 15.

2 top reactions to the concept of doing free work upfront:

"Free work? No way! Also this is non-scalable."
"They'll just take the work I did / ideas I offered and do it themselves."

First off, you don't have to do free work upfront for everyone and their uncles. Strategically do it for a select few clients and companies who are in position to offer long-term work. And/or are very well-known so working with them would give you valuable experience and credibility.

Secondly, you know what is also a lot of work? Sending your resume or email to dozens of different companies and getting no results. By offering free work upfront to a very select high value companies, you'll be creating something meaningful,with much better odds of getting hired.

If you're presenting an action plan of strategies or ideas, the value of it isn't your action plan itself. It's having someone like you to actually implement it. If the company had the time and resources to do it themselves, they would have already done it.

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