How to Get New Clients with Cold Email (6 Templates)

Cold email: get new clients as a writer Cold email: get new clients as a developer Cold email: get new clients as a web designer Cold email: get new clients as a copywriter Cold email: get new clients as a SEO consutlant Cold email: land regular work with agencies

Writer: how to use cold email to get new clients by sharing a few topics that will help them attract quality leads

Subject: 2 engaging lead magnet ideas

Praise the prospect about something specific they've done.

Provide a few high quality topic ideas they can create written resources.

Provide an additional tip about to further leverage a written resource.

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Developer: how to use cold email to get new clients by sharing a few ideas of what you can build to solve their problems

Subject: Capturing more email signups

Mention how you discovered this prospect's business and an important area of focus for them related to your services.

Provide details on 2-3 actionable ideas to improve this area of focus.

Mention a relevant past project you did to show them yours ideas are credible.

Ask what they think of your ideas. This nudges them to reply to your email to open the conversation.

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Web designer: how to use cold email to get new clients by sharing a few design improvements that will improve their conversions

Subject: A few ways to 3x [Company]'s quote requests

Provide a specific compliment about their business.

Provide 2-3 actionable improvement ideas that helps them achieve an important goal related to your services.

Ask what they think of your ideas. This nudges them to reply to your email to open the conversation.

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Copywriter: how to use cold email to get new clients by sharing a few copy suggestions upfront

Subject: Some copy ideas just for Savist

Compliment a specific aspect of the prospect's service or product.

Provide copy suggestions using a web annotator like Bounce. Prospects are much more likely to see the value of your services if you provide concrete ideas about what you can improve. Then they would be interested to hire you to implement them.

Show them you understand one of their biggest value propositions.

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SEO consultant: how to use cold cold email to get new clients by a valuable idea upfront

Subject: Your Google rank: one change you can make right now

Provide a compliment about the prospect's service or product.

Provide them one change they can make right now to improve an aspect of their SEO. Helping the prospect achieve a quick win means they are much more likely to trust you and your expertise. This is key to stand out in a field like SEO where there are lot of experts who overpromise and underdeliver.

Simply ask them for their thoughts to reopen the conversation.

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How to land regular work with agencies that subcontract to freelancers

Subject: How I can help your team to keep wowing your clients [UX design]

Provide a meaningful comment about the agency’s work to build rapport.

Mention the reason you’re connecting to set the context and to lead into how you will be able to apply your skills to help their agency.

Mention the reason you’re connecting to set the context and to lead into how you will be able to apply your skills to help their agency.

Highlight relevant skills framed in terms how they’ll be most helpful in this context (an agency subcontracting to you). Mention your reliability and communication skills as well to stand out; agencies highly value these traits to trust a remote freelancer will be able to carry their weight during fast-paced projects.

Since agencies often work with clients from different industries, show that you are adaptable and provide a few examples of results you’ve achieved for previous clients to show you can deliver the same caliber for work for theirs.

Ask for an initial chat, framed in terms of you wanting to learn more about how you can help their agency.

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Share your prospect's content on social media or your blog before cold emailing them

This is the approach Ryan Robinson used to land a $10,000/month retainer to write 4 blog posts a month. You don't necessarily have to have a huge audience for sharing the prospect's content to count, it's helping someone first before asking them for something.
[Site name] content marketing (and mention)

Provide a compliment about their business to build rapport.

Mention that you shared their content with your audience in a positive light.

Mention the work that you do and the clients you've worked with to add social proof.

Ask them for an initial chat or to refer you to another colleague if they are a better fit.

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