Writer: cold email template to get new clientsInstead of competing against other writers on job boards, you can reach out to people you want to work with and create paid projects for yourself. The key is providing 2-3 valuable idea related to your prospect's business upfront. This is much more effective than just showing them your past work because you help the prospect take the mental leap from "Hmm ok you're good at writing" to "Oh here's some awesome content you can write for me!"
❶ I'm a huge fan of ProProductivity. Really enjoyed your article about finding reasons to proactively reach out to inspiring people.
❷ Since capturing emails really helps your audience grow, here are a few unique ebook topics you can turn into high converting lead magnets:
- Break down the most effective productivity systems into actionable easy-to-follow steps (Pomodoro Technique, Getting Things Done)
- Compile the most common mindsets encouraged by productivity and self-improvement books (for example: power of subconsciousness and positive thinking) and provide exercises on how to develop them
❸ I also found these ebooks also come in handy for sales follow ups. If a prospect hasn't responded to a second or third followup, you can share one of your ebooks to provide value and to reengage them.
Let me know what you think!
❶ Praise the prospect about something specific they've done.
❷ Provide a few high quality topic ideas they can create written resources.
❸ Provide an additional tip about to further leverage a written resource.
Share your prospect's content on social media or your blog before cold emailing themThis is the approach Ryan Robinson used to land a $10,000/month retainer to write 4 blog posts a month. You don't necessarily have to have a huge audience for sharing the prospect's content to count, it's about the gesture of helping someone first before asking them for anything.
❶ I wanted to reach out and give you a heads up that I've been loving the content coming out of [Site name] platform these past few months. I can appreciate great content when I see it :)
❷ Just shared your recent post about with my audience on Twitter and I also mentioned the platform as a great resource for freelancers in one of my recent blog posts right here.
❸ The other reason I'm reaching out is because a large part of my business is working with brands like Linkedln, Zendesk, SoFi and others to help scale high-return content rnarketing programs.
❹ Would you be up for chatting about [Site name]'s content marketing or connecting me with someone else on your team if that'd be a better fit?
P.S. Here's where you read more about my process and the clients I've worked with.
❷ Mention that you shared their content with your audience in a positive light.
❸ Mention the work that you do and the clients you've worked with to add social proof.
❹ Ask them for an initial chat or to refer you to another colleague if they are a better fit.
Present the prospect a concrete idea of how you can use your skills to help themThis is how Laura Lopuch cold emailed and received a reply from Gigster's founder about her writing services.
❶ Hope your week is going well! I read about Gigster's launch in a recent article on TechCrunch -- you guys are doing some cool work! ❷ I was checking out Gigster's website and noticed you don't have any customer success stories. Do you need help with this? As an experienced customer success story writer, I turn positive customer experiences into captivating stories.
❸ With your new launch and need to build trust and growth. I imagine you have lots of great stories to tell that showcase the impressive results you've helped your clients achieve. For example, the testimonials by Humaira Mubeen of Ishqr and Lily Truong of Clear Ear would be perfect ones to flesh out into 2-page case studies.
As you may know, research has shown that a 2-page case study is one of the most effective content marketing methods to generate leads. You can use case studies at strategic parts of your marketing to convert leads -- like in new client packets, on your website to earn email addresses, or attached to a follow up email after a new client meeting.
❹ Recently I helped a travel products company boost awareness -- and blow their funding goal out of the water -- with a case study. You can check it out here.
Also, I help companies with their other content marketing needs, like blog posts, e-newsletters, reports, white papers. Because of my background as a legal software specialist and writer, I can clearly explain complex software issues and tell a compelling story to get new clients and build trust for Gigster.
❺ When are you open for a 15 minute call next week to chat about how we can work together? Looking forward to hearing from you!
❷ Mention something their business is missing related to your services and present a concrete idea of how you can use your skills to help them. In the example, Laura presents the idea of customer success stories.
❸ Briefly explain what business goals your idea helps them achieve and provide a few details about how it will work or how they will be able to further leverage your work.
❹ Briefly describe the work you have done for other clients and the results you have delivered to show you have the experience and expertise in this area.
❺ Ask them for an initial chat to explore how you can work together.
Developer: cold email template to get new clients
❶ I've following [Company Name] for a while now. Since your website is focused on capturing email signups, here's something that'd make a difference:
❷ Exit intent overlays that display different messages depending on the behavior of the visitor.
For example, if the visitor only stayed on your page for less than 5 seconds, you can link to 2-3 pieces of your best content to entice them to browse further. After they get more value out of your website, they would be more willing to subscribe.
[screenshot of exit intent overlay linking to 2-3 pieces of the best content]
- If they are a repeat visitor but have not subscribed, you can show them a limited time high value lead gen offer with a countdown clock.
❸ A little background about me: I help companies implement higher converting funnels and growth engines - recently built RoyalSee's viral pre-launch campaign: [link].
❹Let me know what you think!
❶ Mention how you discovered this prospect's business and an important area of focus for them related to your services.
❷ Provide details on 2-3 actionable ideas to improve this area of focus.
❸ Mention a relevant past project you did to show them yours ideas are credible.
❹ Ask what they think of your ideas. This nudges them to reply to your email to open the conversation.
Web designer: cold email template to get new clients
Thank you for helping us move faster into the renewables future!
❶ I had a look at your website - here are a few ways you can nudge more visitors to request a quote:
- ❷ A topbar that's fixed to the top of the page so your Request Quote button is always a click away. Make it as frictionless to contact you as possible.
- Showcase previous installation projects with pictures, the amount of electricity generated and the environmental impact by using equivalent scenarios people easily understand. "CO2 emissions avoided = X cars off the road per month".
- Compelling header image - The goal is create an impression in the first 3 seconds to pique your visitors' curiosity so they browse further. Here are a few high quality stock sites I use:
Love to know what you think!
❶ Provide a specific compliment about their business.
❷ Provide 2-3 actionable improvement ideas that helps them achieve an important goal related to your services.
❸ Ask what they think of your ideas. This nudges them to reply to your email to open the conversation.
Success story: 10 repeat customers by offering initially free, now low-cost website reviewsBy initially offering free, now low-cost ($10) thorough website reviews, Anthony Malloc was able to get 10 repeat customers for web design projects. The key part of converting samplers into customers? Simply by shooting them a follow up email mentioning "I would love to work with you again". The same reason why a lot of services offer a free trial period, by letting a potential customer see if you have the skills in a free or low-cost way, you eliminate their risk so they are much more likely to give you a shot. Once they do and see that your work is great, some of them will end up hiring you!
Cold email prospects who use a product complimentary to your services
❶ I came across your comment on Sales IQ on Product Hunt.
❷ Here are a few other tools I use in the prospecting process that allowed me to contact 100+ prospects a day semi-automatically:
- Snapper - Search for prospects on Linkedin and download all the profiles that match your criteria. Includes their full names, position, company and smart guessed email addresses (from experience, 80%+ of them work).
- Verified - Upload all the email addresses to verify which ones are working.
❸Recently, I used this process to generate 300+ warmed up prospects for Redeem. 35% of them converted into paying customers, representing $20 000 in new business.
Let me know if you have any questions about how to semi-automate your prospecting to consistently get new customers.
❶ Mention where you came across this prospect and use the topic they commented on to open the conversation.
❷ Provide them valuable lesser known insights related to the topic they commented on and the services you provide.
❸ Mention a specific result you achieved for a client to intrigue them into asking for more details.
Copywriter: cold email template to get new clients
❶ Thank you for creating Savist. Such a timesaver to have it automatically track exactly where your money goes and to be able to set up goals and alerts.
❷ Based on my experience working with apps like Firey and Fork, here are a few copy suggestions that would further boost your app downloads. ❸ They are focused are activating the emotions and pain points around what you help users with: easily save money so you have more of it for what you really need and want.
[screenshot of annotated page with copy suggestions]
Let me know what you think!
❶ Compliment a specific aspect of the prospect's service or product.
❷ Provide copy suggestions using a web annotator like Bounce. Prospects are much more likely to see the value of your services if you provide concrete ideas about what you can improve. Then they would be interested to hire you to implement them.
❸ Show them you understand one of their biggest value propositions.
SEO consultant: cold email template to get new clients
❶ Really enjoy your use of nontraditional bouquet flourishes to make a special gift that much more special.
While I was Googling you, I noticed you're using your company name as your website title. However, if I was just starting my search for a florist without knowing you, I'd probably enter something like "florist Santa Monica" instead.
❷ So if you had "Florist Santa Monica CA" in your website title, you would appear higher in search results when local buyers are actively looking to order flowers.
To give your search entry an extra edge, you can leverage your same day flower delivery offer. This would be a smash hit among people who have an "uh oh" moment when they check their calendars.
Put all together, here's a new title that would attract more ready-to-buy searchers to click on your Google entry:
Santa Monica Florist | Same Day Flower Delivery by Belle Jour
❸ Let me know what you think!
❶ Provide a compliment about the prospect's service or product.
❷ Provide them one change they can make right now to improve an aspect of their SEO. Helping the prospect achieve a quick win means they are much more likely to trust you and your expertise. This is key to stand out in a field like SEO where there are lot of experts who overpromise and underdeliver.
❸ Simply ask them for their thoughts to reopen the conversation.
Land regular work with agencies that subcontract to freelancers
❶ Great client portfolio - kudos to the team for significantly improving conversion rates for your clients and their customer experiences!
If replying to a listing
❷ I saw you're looking for an UX designer - here's how I can apply my UX design skills and reliability to help Swell keep wowing your clients:
If reaching out to an agency you want to work with
❷ Are you looking for freelancers to handle overflows? Here's how I can apply my UX design skills and reliability to help Swell keep wowing your clients: I saw you're looking for an UX designer - here's how I can apply my UX design skills and reliability to help Swell keep wowing your clients:
❸ Quick communication and work done on time
Meeting your client’s milestones and deadlines is key to keeping them happy. With every client I have worked with, I have always delivered projects on time, with quick communication along the way. So you never have to worry: “Will this work be done on time?" "Will this work meet client expectations?"
❹ UX design adapted to your client’s audience, brand and goals
I have created UX design for diverse businesses including spa centres and medical software so I am adept at diving deep into creative briefs and customer research to create unique experiences that achieves your clients’ conversion and branding goals. Here are a few results from projects I worked on:
- Revira - 35%+ more visitors booked a beauty appointment after I overhauled their homepage and appointment funnel: [link to project]
- Insightseer - Customer retention improved 20%+ after I completely redesigned their UX to make it easier to discover and use key features: [link to project]
❺ I’d love to learn more about what UX design would really kick your client projects up a notch. Would you be free for an initial chat?
❶ Provide a meaningful comment about the agency’s work to build rapport.
❷ Mention the reason you’re connecting to set the context and to lead into how you will be able to apply your skills to help their agency.
❸ Highlight relevant skills framed in terms how they’ll be most helpful in this context (an agency subcontracting to you). Mention your reliability and communication skills as well to stand out; agencies highly value these traits to trust a remote freelancer will be able to carry their weight during fast-paced projects.
❹ Since agencies often work with clients from different industries, show that you are adaptable and provide a few examples of results you’ve achieved for previous clients to show you can deliver the same caliber for work for theirs.
❺ Ask for an initial chat, framed in terms of you wanting to learn more about how you can help their agency.