Writer: get new clients by sharing a few topic ideas that will help them generate leads or salesFor this approach, reach out to the owners or marketing mangers of companies that either make meaningful money off of their content (affiliate marketing) or offer a paid product and generate leads from their content. If they're getting leads or sales from their content, it means that they likely have the budget to hire a freelancer writer.
The key is to provide 2-3 topic ideas that you can write for them to attract their target audience. This really helps you stand out amongst other writers who simply list a few pieces of their past work.
❶ I'm a huge fan of ProProductivity. Really enjoyed your article about proactively reaching out to people that inspire you.
❷ Since content marketing is a key channel for you, here are a few meaty topics that would bring in high intent leads and get a lot of social engagement:
・Break down the most effective productivity systems into actionable easy-to-follow steps (examples: Pomodoro Technique, Getting Things Done)
・Compile the most common mindsets encouraged by productivity and self-improvement books (examples: power of subconsciousness and positive thinking) and provide daily exercises on how to develop them
❸ A little about me: I'm a writer that specializes in content that converts (here a few of my recent articles: 1, 2, 3).
❹ Would you be open to a 15-min brainstorm to bat around some content ideas?
❶ Provide a positive comment about one of the prospect's recent articles.
❷ Provide a few ideas of topics that would attract their target audience.
❸ Explain a bit about what you do and link to a few recent articles you have written.
❹ Ask them for an initial call framed as brainstorm session. During the call, you'll be able to reinforce your expertise and most importantly, show them it'll be easy work with you so they're much more likely to hire you.
Developer: get new clients by reaching out to businesses and giving them a few ideas of what you can help them buildMany businesses are open to working with freelance developers or development agencies to bring projects and features to life and out of backlog. The key here is to proactively reach out to them and provide a few ideas of what you can help them build, so they understand what is possible with your skills. This will also help you stand out out, because 99% of other developers who do this just list the programming languages they know and expect their prospect to figure out a way to put their skills to use.
❶ Good job on making it possible to directly edit all of your email templates.
❷ Here are a few other ways you can provide a lot of value and convert more users into paying members:
・Add a free membership tier that lets users save their edited email templates.
This will give users a reason to come back to Art of Emails more often, the place where they're saving their edited templates and able to find new ones to use.
Offering a free membership tier also means these users do not have to create a login when they wish to upgrade (every friction point along the way loses conversions).
・Enable comments on each template.
This lets members ask questions about the templates help each other. A supportive community creates engaging content on their own and keeps users coming back.
❸ A little background about me: I'm a PHP developer that has helped companies like Verve and Compass build and improve features their customers love. I recently helped Groove (a skincare subscription company) build an interactive onboarding survey that has a 23% higher conversion rate and also recovers a lot more people who stopped the survey mid-way.
❹ Let me if you're open to a 15-min brainstorm session to bounce around a few ideas?
❶ Provide one positive comment about the work they're doing to open the conversation
❷ Share 2-3 valuable ideas of what you can build for them that would help them achieve an important business goal (examples: more conversions, signups or paying customers).
❸ Share a little bit about your relevant skills and mention a recent project you build and the goals it helped the company achieve.
❹ Ask them for an initial call, framed as a brainstorm session.
Web designer: get new clients by sharing a few design improvements that will improve their conversionsFor this approach, reach out to the marketing director or marketing manager of businesses that capture leads, customers or users with their website and provide 2-3 design improvements that will improve their conversions. This will put you leads and bounds ahead of other designers who simply link to their portfolios.
The reality is, no matter how great your past work is, prospects have no clue how you'll be able to apply your design talents to help them. When you provide conversion-focused design ideas, you show them exactly how you can help them and they're much more likely to hire you.
Thank you for helping us move faster into the renewables future!
❶ I had a look at your website - here are a few ways you can nudge more visitors to request a quote:
・❷ A topbar that's fixed to the top of the page so your Request Quote button is always a click away. Make it as frictionless to contact you as possible.
・Showcase previous installation projects with pictures, the amount of electricity generated and the environmental impact by using equivalent scenarios people easily understand. "CO2 emissions avoided = X cars off the road per month".
・Compelling header image - The goal is create an impression in the first 3 seconds to pique your visitors' curiosity so they browse further. Here are a few high quality stock sites I use:
❸ Love to know what you think!
❶Provide a specific compliment about their business.
❷ Provide 2-3 actionable improvement ideas that helps them achieve an important goal related to your services.
❸ Ask what they think of your ideas. This nudges them to reply to your email to open the conversation.
Copywriter: get new clients by sharing a few copy suggestions to improve their conversions
❶ Thank you for creating Savist. Such a timesaver to have it automatically track exactly where your money goes and to be able to set up goals and alerts.
❷ Based on my experience working with apps like Firey and Fork, here are a few copy suggestions that would further boost your app downloads. ❸ They are focused are activating the emotions and pain points around what you help users with: easily save money so you have more of it for what you really need and want.
[screenshot of annotated page with copy suggestions]
Let me know what you think!
❶ Compliment a specific aspect of the prospect's service or product.
❷ Provide copy suggestions using a web annotator like Bounce. Prospects are much more likely to see the value of your services if you provide concrete ideas about what you can improve. Then they would be interested to hire you to implement them.
❸ Show them you understand one of their biggest value propositions.
SEO consultant: get new clients by providing an actionable idea to improve their rankings
❶ Really like the hand foraged look of your bouquets, they all have this personal human touch.
When I searched you on Google, I noticed you're using your company name as your website title. However, if I was just searching for a florist without knowing you, I'd probably enter something like "florist Santa Monica" instead.
❷ So if you had "Florist Santa Monica CA" in your website title, you would appear higher in search results for local buyers who are looking for a florist.
To give your search entry an extra edge, you can also mention your same day flower delivery offer. For people who just checked their calendars and had an "uh oh" moment. :)
Put together, here's a new title that would entice more ready-to-buy customers to click on your Google link:
Santa Monica Florist | Same Day Delivery | Belle Jour
❸ Let me know what you think!
❶ Provide a compliment about the prospect's service or product.
❷ Provide them one change they can make right now to improve an aspect of their SEO. Helping the prospect achieve a quick win means they are much more likely to trust you and your expertise. This is key to stand out in a field like SEO where there are lot of experts who overpromise and underdeliver.
❸ Simply ask them for their thoughts to reopen the conversation.
How to get regular work from agencies by offering to take on their overflow projectsFor this approach, reach out to agencies and offer to take on their overflow work, which can provide you a steady source of paid projects. The key is to highlight your communication skills, reliability and ability to adapt your style to what their client needs.
❶ Great case studies - kudos to the team for significantly improving conversion rates for your clients!
If replying to the listing of an agency who's actively looking for a freelancer
❷ I saw you're looking for an UX designer - here's how I can apply my UX design skills and reliability to help Swell keep wowing your clients:
If reaching out to an agency you want to work with
❷ Wondering, are you looking for someone who can take on more client work, so you can earn more - without needing to scale your full-time team? Here's how I can apply my UX design skills and reliability to help Swell keep wowing your clients:
❸ Quick communication and work done on time
Meeting your client’s milestones and deadlines is key to keeping them happy. With every client I have worked with, I have always delivered projects on time, with quick communication along the way. So you never have to worry: “Will this work be done on time?" "Will this work meet client expectations?"
❹ UX design adapted to your client’s audience, brand and goals
I have created UX design for diverse businesses including spa centers and medical software so I am adept at diving deep into creative briefs and customer research to create unique experiences that achieves your clients’ conversion and branding goals. Here are a few results from projects I worked on:
・Revira - 35%+ more visitors booked a beauty appointment after I overhauled their homepage and appointment funnel: [link to project]
・Insightseer - Customer retention improved 20%+ after I completely redesigned their UX to make it easier to discover and use key features: [link to project]
❺ I’d love to learn more about what UX design would really kick your client projects up a notch. Would you be free for an initial chat?
❶ Provide a meaningful comment about the agency’s work to build rapport.
❷ Mention the reason you’re connecting to set the context and to lead into how you will be able to apply your skills to help their agency.
❸ Mention the reason you’re connecting to set the context and to lead into how you will be able to apply your skills to help their agency.
❹ Highlight relevant skills framed in terms how they’ll be most helpful in this context (an agency subcontracting to you). Mention your reliability and communication skills as well to stand out; agencies highly value these traits to trust a remote freelancer will be able to carry their weight during fast-paced projects.
❺ Since agencies often work with clients from different industries, show that you are adaptable and provide a few examples of results you’ve achieved for previous clients to show you can deliver the same caliber for work for theirs.
❻ Ask for an initial chat, framed in terms of you wanting to learn more about how you can help their agency.