How to Get New Clients with Cold Email (6 Templates) Instead of competing on Upwork, paying for ads or waiting for networking to pay off, you can proactively reach out to your ideal clients and get hired.

Writer: get new clients by sharing a few topic ideas that will help them generate leads or sales

For this approach, reach out to the owners or marketing mangers of companies that either make meaningful money off of their content (affiliate marketing) or offer a paid product and generate leads from their content. If they're getting leads or sales from their content, it means that they likely have the budget to hire a freelancer writer.

The key is to provide 2-3 topic ideas that you can write for them to attract their target audience. This really helps you stand out amongst other writers who simply list a few pieces of their past work.

Subject: 2 engaging lead magnet ideas

Provide a positive comment about one of the prospect's recent articles.

Provide a few ideas of topics that would attract their target audience.

Explain a bit about what you do and link to a few recent articles you have written.

Ask them for an initial call framed as brainstorm session. During the call, you'll be able to reinforce your expertise and most importantly, show them it'll be easy work with you so they're much more likely to hire you.

   Download 6 cold email templates

Edit template Reset Copy

Developer: get new clients by reaching out to businesses and giving them a few ideas of what you can help them build

Many businesses are open to working with freelance developers or development agencies to bring projects and features to life and out of backlog. The key here is to proactively reach out to them and provide a few ideas of what you can help them build, so they understand what is possible with your skills. This will also help you stand out out, because 99% of other developers who do this just list the programming languages they know and expect their prospect to figure out a way to put their skills to use.
Subject: A few membership ideas for Art of Emails

Provide one positive comment about the work they're doing to open the conversation

Share 2-3 valuable ideas of what you can build for them that would help them achieve an important business goal (examples: more conversions, signups or paying customers).

Share a little bit about your relevant skills and mention a recent project you build and the goals it helped the company achieve.

Ask them for an initial call, framed as a brainstorm session.

   Download 6 cold email templates

Edit template Reset Copy

Web designer: get new clients by sharing a few design improvements that will improve their conversions

For this approach, reach out to the marketing director or marketing manager of businesses that capture leads, customers or users with their website and provide 2-3 design improvements that will improve their conversions. This will put you leads and bounds ahead of other designers who simply link to their portfolios.

The reality is, no matter how great your past work is, prospects have no clue how you'll be able to apply your design talents to help them. When you provide conversion-focused design ideas, you show them exactly how you can help them and they're much more likely to hire you.

Subject: A few ways to 3x [Company]'s quote requests

Provide a specific compliment about their business.

Provide 2-3 actionable improvement ideas that helps them achieve an important goal related to your services.

Ask what they think of your ideas. This nudges them to reply to your email to open the conversation.

   Download 6 cold email templates

Edit template Reset Copy

Copywriter: get new clients by sharing a few copy suggestions to improve their conversions

Subject: Some copy ideas just for Savist

Compliment a specific aspect of the prospect's service or product.

Provide copy suggestions using a web annotator like Bounce. Prospects are much more likely to see the value of your services if you provide concrete ideas about what you can improve. Then they would be interested to hire you to implement them.

Show them you understand one of their biggest value propositions.

   Download 6 cold email templates

Edit template Reset Copy

SEO consultant: get new clients by providing an actionable idea to improve their rankings

Subject: Your Google rank: one change you can make right now

Provide a compliment about the prospect's service or product.

Provide them one change they can make right now to improve an aspect of their SEO. Helping the prospect achieve a quick win means they are much more likely to trust you and your expertise. This is key to stand out in a field like SEO where there are lot of experts who overpromise and underdeliver.

Simply ask them for their thoughts to reopen the conversation.

   Download 6 cold email templates

Edit template Reset Copy

How to get regular work from agencies by offering to take on their overflow projects

For this approach, reach out to agencies and offer to take on their overflow work, which can provide you a steady source of paid projects. The key is to highlight your communication skills, reliability and ability to adapt your style to what their client needs.
Subject: How I can help your team to keep wowing your clients [UX design]

Provide a meaningful comment about the agency’s work to build rapport.

Mention the reason you’re connecting to set the context and to lead into how you will be able to apply your skills to help their agency.

Mention the reason you’re connecting to set the context and to lead into how you will be able to apply your skills to help their agency.

Highlight relevant skills framed in terms how they’ll be most helpful in this context (an agency subcontracting to you). Mention your reliability and communication skills as well to stand out; agencies highly value these traits to trust a remote freelancer will be able to carry their weight during fast-paced projects.

Since agencies often work with clients from different industries, show that you are adaptable and provide a few examples of results you’ve achieved for previous clients to show you can deliver the same caliber for work for theirs.

Ask for an initial chat, framed in terms of you wanting to learn more about how you can help their agency.

   Download 6 cold email templates

Edit template Reset Copy

Approach: share your prospect's content on social media before cold emailing them

This is the approach Ryan Robinson used to land a $10,000/month retainer to write 4 blog posts a month for his client. You don't have to have a huge audience to share your prospect's content, it's about helping someone first before making an ask so they're more likely to reply to you.
[Site name] content marketing (and mention)

Provide a compliment about their business to build rapport.

Mention that you shared their content with your audience in a positive light.

Mention the work that you do and the clients you've worked with to add social proof.

Ask them for an initial chat or to refer you to another colleague if they are a better fit.

   Download 6 cold email templates

Edit template Reset Copy
Last updated:
Tired of worrying about how to find new clients? A lot of methods take a long time to pay off: network, set up your ads, compete on job boards, polish your website, wait for leads. There's something you can do today to proactively put yourself in front of your ideal clients and get hired. Learn more
More proven templates