How to Partner with Influencers (10 Pitch Email Templates)

Ask influencer to promote your product Partner with a complimentary company Ask to advertise on a website Ask influencer to host a giveaway Ask influencer to add their product or content Ask influencer for a review Ask a company to contribute to your giveaway Ask an influencer to become a brand ambassador Ask influencer to review a product you sent them For influencers: reach out for brand collaborations

How to ask an influencer to promote your product

Subject: Offer for you: X% profit share

Provide a genuine compliment or a meaningful comment about the influencer's work.

Show that you understand the influencer is selective about partnerships to subtly position your offer as a valuable one.

Briefly explain the pain point your product is solving and then introduce it by highlighting 1-2 of its differentiating features. Include a screenshot below to visually show what the product is.

Specify what they can receive in return for promoting the product to entice them to jump on a call with you.

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How to ask a complimentary company for a partnership

Subject: Volunteers to help with your art school

Provide a meaningful comment about one of the potential partner's recent projects.

Introduce your company and provide examples of your recent partnerships to show your offer is credible.

Explain the key benefit your partnership offers.

Ask them for an initial call where you can provide details about how the partnership benefits them.

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Like these templates? Our proven sales system shows you how to reliably get new clients (by doing what everyone else isn't doing).Learn more
Subject: Sponsored valuable SEO content on [Website]

Introduce yourself and provide one genuine compliment about the influencer's work.

Specify your advertising offer and mention its value and relevancy for their audience. This can be important for influencers who care about their protecting their brand.

Provide a few examples of past advertisements.

Ask them to jump on a call to learn more details about the offer.

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Tired of worrying about how to get new clients?

You've probably heard this before: polish your website, become a thought leader, set up ads, compete on job boards, network...What do all of these have in common? You have to wait for leads to come to you. The reality is, when we need a new client, we typically need one asap. Instead of waiting and watching the bills stack up, it's actually it's possible to proactively reach out to your ideal clients and get hired. A lot of people think cold email doesn't work because most of the best practices aren't well suited for getting new clients. So when they tried it, all they talked about was what they do, their benefits or past results. This may check a few copywriting 101 boxes but no matter how great your benefits or results are, the prospect has no clue how you'll actually be able to apply your skills and experience to help their business. The key to overcoming their skepticism? Come up with a few valuable improvement ideas related to your services tailored for your prospect's business and share this in your first email to them. This is what I call the VIU (valuable ideas upfront) approach. Now you’re not just offering them skills and experience prospects have to figure out how to put to use (they just won't reply), you’re offering them ready-to-go solutions to improve their business. Here's an example of this approach in action:
Come across your comment about LeadBot

In one sentence, mention where you discovered this prospect to open the conversation.

Mention that you'd like to share your process for achieving a goal related to their product and related to your services.

Break down 2-3 key steps in your process. To demonstrate your value and expertise, share steps that are insider knowledge, someone who doesn't do this for a living may not be privy to.

Ask them for an initial call, framed as a brainstorm session so the prospect of taking away valuable ideas entices them to join. The call will give you a chance to further demonstrate your value so they would want to hire you to implement your process and achieve results for them.

This approach is part of Art of Sales, our proven sales system to help you reliably get clients (by doing what everyone else isn't doing). Click here to learn more.

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How to ask an influencer to provide your product in their giveaway

Subject: 3 free one-year subscriptions of Bejeweled

Provide one meaningful comment about their work.

Describe the most compelling quality of your product to frame your giveaway offer.

Provide a picture of your product so the influencer can visually see how it looks.

If possible, offer to help the influencer set up another aspect of the giveaway to make it easy for them to say yes.

Spell out how the giveaway benefits them to pique their interest.

Ask them to jump on a quick call so you can provide more details.

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How to ask an influencer to add their product or content on your site

Subject: Putting your icon collection in front of 5000+ potential customers

Introduce who you are and how you can help the influencer.

Explain how they benefit by adding some of their product or content to your website.

If you can, offer to feature or promote their content to further incentivize them to add it.

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How to ask an influencer for a product review

Subject: Can I mail you some free tea (unique blend)?

Provide a meaningful comment about their work.

Mention why your product is relevant to their interests.

Describe briefly what went into creating the product, then introduce what it is.

Highlight the product's major differentiating feature to excite them into trying it.

Ask them if they'd be interested in reviewing it to make clear you sending them the product is for this purpose. A week after they receive the package, send them a reminder email (template below) to nudge them to write a review.

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How to gently remind the influencer to write about your product

Subject: How's the tea treating you?

Ask them about how their experience with their product has been.

Provide them additional details about your product they can include in their review, which also serves as a subtle nudge for them to write it.

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How to ask a company to contribute their product to your giveaway

Subject: Putting Flowist in front of 50 000+ subscribers

Provide a genuine compliment about their product.

Introduce your background to show why you have a relevant audience for their product.

Provide a bullet point list of benefits the company would get out of contributing to the giveaway, focusing on the exposure they would get to an audience of potential customers.

Ask them gently how you would like the company to contribute to your giveaway.

Lay out 1-2 ways they can contribute to the giveaway.

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How to ask an influencer to become your product ambassador

Subject: [Exclusive invite] Earn money as our brand ambassador

Provide a genuine compliment about their work.

Provide a brief introduction about your product by highlighting its benefits and what makes it different. This makes it desirable for influencers who aren't that familiar with it yet and reinforces it for influencers who are.

Invite them to become a brand ambassador which implies better perks and longer term engagement to pique the influencer's interest.

List the benefits of being your brand ambassador. Most of the perks do not have involve monetary compensation.

Ask them to jump on a call with you to learn more details.

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How LaserAway asked Ariana Grande to be their paid spokeswoman

After Ariana Grande accidentally got 'small barbecue grill' tattooed on her finger in Japanese instead of '7 rings', LaserAway proposed removing it for her for free in exchange for a photoshoot or video and offered to compensate her for long-term promotion. TMZ also posted LaserAway's proposal on their website so even if Ariana doesn't end up accepting LaserAway's offer, they got pretty good publicity riding the "tiny barbecue grill" meme.
LaserAway's partnership proposal to Ariana Grande
Dear Miss Grande and Mr. Braun,

LaserAway is the nation's leader in laser tattoo removal and we know Ariana Grande has been "grilled" over the meaning of her new tattoo. Luckily mistakes can be lasered away by one of our trained clinicians, so that she can start fresh with that 7 rings tattoo she intended.

We would like to offer Miss Grande complimentary laser tattoo removal treatments at any one of our 46 locations and also a paid position as a LaserAway spokesperson. We would like Miss Grande to participate in one photo/video shoot at one of LaserAway’s state-of-the-art locations to obtain content for LaserAway’s use in social media, print, and viral media outlets. We would also request that Miss Grande post one photo or video per month of the LaserAway content to her own social media account for a twelve (12) month consecutive period.

For the above services, LaserAway is offering to pay a fee that would be commensurate with her “A-List” industry stature and celebrity reach that will be similar to rates she has been paid for similar work she has done. Additionally, LaserAway will pay for first class air travel for four people, including 5 star hotel and exclusive ground transportation and HMU of her choice while working with LaserAway.

LaserAway, the nation’s leading aesthetic dermatology group, thinks that Miss Grande could influence people to be empowered to erase unwanted ink just as she motivates us all with her killer singing voice.

Thank u, next tiny barbecue grill.

Sincerely,
Todd Heckmann
President
LaserAway

How to ask an influencer to review a product you'll send them

Before sending a product to an influencer, send them an feeler email first. If they express interest in receiving your product and doing a review, this makes it much more likely they'll follow through and keep their word.
Subject: Look forward to your honest review!

Mail your product with tracking so you know when they received it. Send this email a few days after delivery confirmation and ask if they did to reopen the conversation.

Show them a few inspirational uses of your product to spark their interest in trying it if they have not yet done so.

Gently remind them to post their review and show you only expect an honest one so they don't feel like you're pressuring them do it a certain way.

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For influencers: how to reach out to companies for brand collaborations

Subject: My digitial nomad audience would love your Worldist backpack!

Provide a genuine compliment about their work. Simply state who you are, your brand name (ink this to your social account with the most followers or subscribers) and your brand category.

Provide 2-3 points about why you personally love their product or service to show that you're already knowledgeable about it and would be able to promote it well.

State the purpose of your email (influencer collab), framed in terms of the most important business goal you can help them achieve. Typically, this is sales.

List the audience size of your social accounts, emphasizing their engagement level.

Explain why their product or service would be appealing to your audience. Then provide 2-3 content ideas to show the marketing manager what you can create for them. The less your prospect has to think about how they can work with you and the more possibilities and potential you spoon-feed them, the more likely they are to reply to you.

Briefly describe each content idea.

Ask them what they think to open the conversation. Mention you can also share a media kit to give them another reason to reply.

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Last updated:
Tired of worrying about how to find new clients? A lot of methods take a long time to pay off: network, set up your ads, compete on job boards, polish your website, wait for leads. There's something you can do today to proactively put yourself in front of your ideal clients and get hired. Learn more
Helpful resources on influencer collaborations

📖︎  How much do Instagram influencers really cost?
Later · February 2018

Key learnings
・66% of businesses reported that they paid under $250 per Instagram post
・27% of businesses reported that they paid between $250 and $1000 post

・A lifestyle blogger with 170K followers and a 4.5% engagement rate reported her rates are:
    - $1000 per Instagram post
    - $500 per Instagram giveaway

・A health and nutrition blogger, with 30K followers and a 7.3% engagement rate reported her rates are:
    - Instagram post: $325
    - Instagram giveaway: $350
    - Instagram takeover (at least 2 photos and stories): $250 per day
    - Instagram caption mention (no visible product): $75
    - Series of 5 Instagram stories: $85
    - Series of 3 Instargram posts: $825
    - Series of 5 Instagram posts: $1400

📖︎  How BestSelf Co. earned $579.42 and received 1,075 new visitors in 5 days by spending $165 on one Instagram post
Allen Brouwer · January 2016

Key learnings
・Compile a list of relevant Instagram influencers and send them an email to request their rate sheet for Instagram promotions
Caption copy for sponsored Instagram influencer posts
・Provide caption copy options and images for the promotions. Use corresponding numbers for the captions and images to make it clear which image goes with which caption copy.

How partnering with an influencer can kick off your growth

Traction. That fearsome 8-letter word and what it means for fate of your company. As you've probably become painfully aware, it is very difficult to get the word out by yourself. The most effective way to start capturing eyeballs? Putting yourself in front of someone else's already established audience.

Case in point. When Fedora (an online course platform) first started out, only a small audience knew about them. Then they partnered with Ryan Holiday, a well-known influencer in startup/PR circles, to convert his bestselling book into an online course using the platform. This course ended up being shared on major sites and it helped Fedora kick off their rapid growth.

Partnering with influencers delivers high ROI

Here's the ROI these companies saw when they partnered with influencers (source: MAVRCK):

Partnering with influencers has one of the highest ROI of any marketing strategy
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