9 Pitch Templates to Partner with Influencers - Get Your Product in Front of Their Audiences

Ask influencer to promote your product Partner with complimentary company Ask to advertise on a relevant high traffic site Ask influencer to host a giveaway Ask influencer to add their product or content Ask influencer for a review Ask a company to contribute to your giveaway Ask an influencer to promote your product  long-term Make sure influencers review products you send them

Ask an influencer to promote your product

Subject:
Offer for you: X% profit share

Provide a genuine compliment or a meaningful comment about the influencer's work.

Show that you understand the influencer is selective about partnerships to subtly position your offer as a valuable one. Briefly explain the pain point your product is solving and then introduce it by highlighting 1-2 of its differentiating features. Include a screenshot below to visually show what the product is.

Specify what they can receive in return for promoting the product to entice them to jump on a call with you.

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Start a partnership with a complimentary company

Subject:
Volunteers to help with your art school

Provide a meaningful comment about one of the potential partner's recent projects.

Introduce your company and provide examples of your recent partnerships to show your offer is credible.

Explain the key benefit your partnership offers

Ask them for an initial call where you can provide details about how the partnership benefits them.

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Subject:
Sponsored valuable SEO content on [Website]

Introduce yourself and provide one genuine compliment about the influencer's work.

Specify your advertising offer and mention its value and relevancy for their audience. This can be important for influencers who care about their protecting their brand.

Provide a few examples of past advertisements.

Ask them to jump on a call to learn more details about the offer.

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Subject:
This template is part of Art of Sales, a system of 40+ proven templates covering every key stage of the sales process. Consistently gain new customers without worrying about dry spells. Click to learn more.

Mention where you came across this prospect and use the topic they commented on to open the conversation.

Provide them valuable lesser known insights related to the topic they commented on and the services you provide.

Mention a specific result you achieved for a client to intrigue them into asking for more details.

Ask an influencer to provide your product in a giveaway

Subject:
3 free one-year subscriptions of Bejeweled

Provide one meaningful comment about their work.

Describe the most compelling quality of your product to frame your giveaway offer.

Provide a picture of your product so the influencer can visually see how it looks.

If possible, offer to help the influencer set up another aspect of the giveaway to make it easy for them to say yes.

Spell out how the giveaway benefits them to pique their interest.

Ask them to jump on a quick call so you can provide more details.

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Ask an influencer to add their product or content on your site

Subject:
Putting your icon collection in front of 5000+ potential customers

Introduce who you are and how you can help the influencer.

Explain how they benefit by adding some of their product or content to your website.

If you can, offer to feature or promote their content to further incentivize them to add it.

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Ask an influencer for a review

Subject:
Can I mail you some free tea (unique blend)?

Provide a meaningful comment about their work.

Mention why your product is relevant to their interests.

Describe briefly what went into creating the product, then introduce what it is.

Highlight the product's major differentiating feature to excite them into trying it.

Ask them if they'd be interested in reviewing it to make clear you sending them the product is for this purpose. A week after they receive the package, send them a reminder email (template below) to nudge them to write a review.

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Follow up email to gently remind the influencer to write about your product

Subject:
How's the tea treating you?

Ask them about how their experience with their product has been.

Provide them additional details about your product they can include in their review, which also serves as a subtle nudge for them to write it.

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Ask a company to contribute to your giveaway

Subject:
Putting Flowist in front of 50 000+ subscribers

Provide a genuine compliment about their product.

Introduce your background to show why you have a relevant audience for their product.

Provide a bullet point list of benefits the company would get out of contributing to the giveaway, focusing on the exposure they would get to an audience of potential customers.

Ask them gently how you would like the company to contribute to your giveaway. Lay out 1-2 ways they can contribute to the giveaway.

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Ask an influencer to promote your products long-term

Subject:
[Invite] Regular work as our brand ambassador

Provide a genuine compliment about their work.

Provide a brief introduction about your product by highlighting its benefits and what makes it different. This makes it desirable for influencers who aren't that familiar with it yet and reinforces it for influencers who are.

Invite them to become a brand ambassador which implies better perks and longer term engagement to pique the influencer's interest.

List the benefits of being your brand ambassador. Most of the perks do not have involve monetary compensation. Ask them to jump on a call with you to learn more details.

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How to make sure influencers review products you send them

Before sending a product to an influencer, send them an initial feeler email first. If they express interest in receiving your product and doing a review, this makes it much more likely they'll follow through and keep their word. Also make sure you target influencers who have a history of doing reviews of related products and ones whose reach match your current level of brand recognition.

Subject:
Look forward to your honest review!

Mail your product with tracking so you know when they received it. Send this email a few days after delivery confirmation and ask if they did to reopen the conversation.

Show them a few inspirational uses of your product to spark their interest in trying it if they have not yet done so.

Gently remind them to post their review and show you only expect an honest one so they don't feel like you're pressuring them do it a certain way.

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Helpful resources on influencer marketing

📖︎  How much do Instagram influencers really cost?
Later · February 2018

Key learnings
・66% of businesses reported that they paid under $250 per Instagram post
・27% of businesses reported that they paid between $250 and $1000 post

・A lifestyle blogger with 170K followers and a 4.5% engagement rate reported her rates are:
    - $1000 per Instagram post
    - $500 per Instagram giveaway

・A health and nutrition blogger, with 30K followers and a 7.3% engagement rate reported her rates are:
    - Instagram post: $325
    - Instagram giveaway: $350
    - Instagram takeover (at least 2 photos and stories): $250 per day
    - Instagram caption mention (no visible product): $75
    - Series of 5 Instagram stories: $85
    - Series of 3 Instargram posts: $825
    - Series of 5 Instagram posts: $1400

📖︎  How BestSelf Co. earned $579.42 and received 1,075 new visitors in 5 days by spending $165 on one Instagram post
Allen Brouwer · January 2016

Key learnings
・Compile a list of relevant Instagram influencers and send them an email to request their rate sheet for Instagram promotions
Caption copy for sponsored Instagram influencer posts
・Provide caption copy options and images for the promotions. Use corresponding numbers for the captions and images to make it clear which image goes with which caption copy.

How partnering with an influencer can kick off your growth

Traction. That fearsome 8-letter word and what it means for fate of your company. As you've probably become painfully aware, it is very difficult to get the word out by yourself. The most effective way to start capturing eyeballs? Putting yourself in front of someone else's already established audience.

Case in point. When Fedora (an online course platform) first started out, only a small audience knew about them. Then they partnered with Ryan Holiday, a well-known influencer in startup/PR circles, to convert his bestselling book into an online course using the platform. This course ended up being shared on major sites and it helped Fedora kick off their rapid growth.

Partnering with influencers delivers high ROI

Here's the ROI these companies saw when they partnered with influencers (source: MAVRCK):

Partnering with influencers has one of the highest ROI of any marketing strategy

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