How to ask an influencer to promote your product
Hey Influencer,
❶ Really intrigued by your takedowns of different SEO strategies. SEO is definitely a chess game you have to anticipate Google's 10 steps ahead. Or risk getting a penalty.
❷ I know you're very selective about which companies you work with so that's why I only wanted to reach out to you about a product I think would really benefit your audience.
❸ Since many of them sell their own products and courses, it can be pricey and time-consuming to design and develop landing pages and sales pages. Especially multiple versions for A/B testing.
Leadist is a responsive page builder with many pre-designed customizable blocks specifically for landing and sales pages including 20+ different testimonial blocks and 10+ different pricing bocks:
[screenshot]
❹ As a partner, you'll earn a X% profit share by promoting this to your audience (we will also offer you a special promo code to boost conversatons).
If this sounds interesting, are you available for a quick call (15 mins) some time next week?
Signoff
❶Provide a genuine compliment or a meaningful comment about the influencer's work.
❷ Show that you understand the influencer is selective about partnerships to subtly position your offer as a valuable one.
❸ Briefly explain the pain point your product is solving and then introduce it by highlighting 1-2 of its differentiating features. Include a screenshot below to visually show what the product is.
❸ Specify what they can receive in return for promoting the product to entice them to jump on a call with you.
How to ask a complimentary company for a partnership
Hey Partner,
I'm Ion from Volunteer Abroad. ❶ I've following the progress of the art school your team recently built in Ecuador. Amazing cause - I truly believe creative expression is one of the keys to helping kids build their self-confidence early on and believe their dreams are possible.
❷ I run an organization that connects business professionals with rewarding opportunities to give back to the community around the world.
Our volunteers have helped in the past:
- microloaning programs in Cambodia and Tanzania
- development projects in South Africa
- human rights awareness campaigns in Argentina
❸ All of our volunteers are working professionals and can provide valuable skills including:
- project management
- web development
- accounting
We arrange the accommodations and travel of all our volunteers so you can focus solely on applying their skills and knowledge to a worthy cause.
❹ If this sounds interesting, can we have a quick chat next week to see how my team can help?
Signoff
❶ Provide a meaningful comment about one of the potential partner's recent projects.
❷ Introduce your company and provide examples of your recent partnerships to show your offer is credible.
❸ Explain the key benefit your partnership offers.
❹ Ask them for an initial call where you can provide details about how the partnership benefits them.
How to ask to advertise on a website with relevant traffic
Hey Influencer,
❶ I'm Matt from SEOSeer. I've been following your blog for a while - very creative link building strategies.
❷ Are you open a few paid posts on your website over the course of the this year? We offer valuable content for your audience with contextually relevant product mentions.
❸ Here are a few examples of past sponsored posts:
[link 1]
[link 2]
[link 3]
❹ If this sounds interesting, can we hop on a quick call some time next week?
Signoff
❶ Introduce yourself and provide one genuine compliment about the influencer's work.
❷ Specify your advertising offer and mention its value and relevancy for their audience. This can be important for influencers who care about their protecting their brand.
❸ Provide a few examples of past advertisements.
❹ Ask them to jump on a call to learn more details about the offer.
Tired of worrying about how to get new clients?
You've probably heard this before: polish your website, become a thought leader, set up ads, compete on job boards, network...What do all of these have in common? You have to wait for leads to come to you. The reality is, when we need a new client, we typically need one asap. Instead of waiting and watching the bills stack up, it's actually it's possible to proactively reach out to your ideal clients and get hired. A lot of people think cold email doesn't work because most of the best practices aren't well suited for getting new clients. So when they tried it, all they talked about was what they do, their benefits or past results. This may check a few copywriting 101 boxes but no matter how great your benefits or results are, the prospect has no clue how you'll actually be able to apply your skills and experience to help their business. The key to overcoming their skepticism? Come up with a few valuable improvement ideas related to your services tailored for your prospect's business and share this in your first email to them. This is what I call the VIU (valuable ideas upfront) approach. Now you’re not just offering them skills and experience prospects have to figure out how to put to use (they just won't reply), you’re offering them ready-to-go solutions to improve their business. Here's an example of this approach in action:Hey Prospect,
❶ I came across your comment on Product Hunt about LeadBot.
❷ In terms of attracting leads to the website, I found this process works well for coming up with content topics that brings in a lot more ready-to-convert leads:
- ❸ ・ What would someone who needs my product be searching for? For example, for an online design tool, specific topics include: how to make video thumbnails, Facebook image sizes.
・What do the top ranked articles for these topics cover? Enter each topic into Google and see what points each of the top ranked articles cover. If there are key points that most or all of the articles miss about one of these topics, this is great opportunity for you to create a 10x better article to attract more visitors and leads.
・Offer a downloadable resource related to each content topic. From experience, leads are much more likely to leave their email address to receive a contextually relevant resource and this opens the door for you to nurture them about your product.
❹ Would you be open to a 15-min brainstorm where we can come up a few high converting content topics for Swerve?
Signoff
❶ In one sentence, mention where you discovered this prospect to open the conversation.
❷ Mention that you'd like to share your process for achieving a goal related to their product and related to your services.
❸ Break down 2-3 key steps in your process. To demonstrate your value and expertise, share steps that are insider knowledge, someone who doesn't do this for a living may not be privy to.
❹ Ask them for an initial call, framed as a brainstorm session so the prospect of taking away valuable ideas entices them to join. The call will give you a chance to further demonstrate your value so they would want to hire you to implement your process and achieve results for them.
How to ask an influencer to provide your product in their giveaway
Hey Influencer,
❶ I'm Sarah from Bejeweled. I've been following your blog for a long time - who knew you could wear a plaid shirt like that? :)
❷ About Bejeweled: we offer a monthly subscription box of influencer curated jewelery sourced from across the world. We're excited to offer 3 one-year subscriptions to your audience as giveaway prices (value $480+). ❸ Here are some of the goodies that were featured in last month's box:
[image]
❹ To participate, we can help you set up your own giveaway page where all your audience has to do to enter is subscribe to you (if they haven't already) and subscribe to Bejeweled.
❺ This would be a great way for you to capture more subscribers and provide a valuable perk for your audience.
❻ If this sounds interesting, would you be open a quick chat to learn more details?
Signoff
❶ Provide one meaningful comment about their work.
❷ Describe the most compelling quality of your product to frame your giveaway offer.
❸ Provide a picture of your product so the influencer can visually see how it looks.
❹ If possible, offer to help the influencer set up another aspect of the giveaway to make it easy for them to say yes.
❺ Spell out how the giveaway benefits them to pique their interest.
❻ Ask them to jump on a quick call so you can provide more details.
How to ask an influencer to add their product or content on your site
Hey Creator,
❶ I'm Ayra from Design Market, one of the largest online design marketplaces and we would love to help you promote your Pop! icon collection.
❷ You can upload 10% of your Pop! icon collection to Design Market as freebies and link to your website to download the rest. This will put you in front of many new customers who need design assets.
❸ We can also promote your collection in Design Market's Featured section to help more people discover it.
Let me know what you think?
Signoff
❶ Introduce who you are and how you can help the influencer.
❷ Explain how they benefit by adding some of their product or content to your website.
❸ If you can, offer to feature or promote their content to further incentivize them to add it.
How to ask an influencer for a product review
Hey Influencer,
❶ I've been following your globetrotting journey for a while. You're one of the few nomads to present both the highlights and challenges of moving from country to country.
❷ I noticed tea is part your morning ritual. It really makes you feel like you're receiving a warm hug in the morning doesn't it?
❸ I'm been making unique tea blends (EnerTea) for the past 3+ years and created this power combo you may enjoy:
[image]
A delicate dance between ginseng, yerba mate, green tea and pu'er tea
So you feel like "I'm walking on sunshine" after drinking it.
❹ I tested dozens of ingredients and proportions to achieve a blend that gives you a consistent energy boost throughout the day.
❺ I'd love to have you review it - let know if I can mail you a package?
Signoff
❶ Provide a meaningful comment about their work.
❷ Mention why your product is relevant to their interests.
❸ Describe briefly what went into creating the product, then introduce what it is.
❹ Highlight the product's major differentiating feature to excite them into trying it.
❺ Ask them if they'd be interested in reviewing it to make clear you sending them the product is for this purpose. A week after they receive the package, send them a reminder email (template below) to nudge them to write a review.
How to gently remind the influencer to write about your product
Hey Influencer,
❶ I saw that you received your tea package. How are you finding the taste and effects?
❷ Here's an article about how I created EnerTea if you'd like to include more background details in your review:
[article link]
Signoff
❶ Ask them about how their experience with their product has been.
❷ Provide them additional details about your product they can include in their review, which also serves as a subtle nudge for them to write it.
How to ask a company to contribute their product to your giveaway
Hey Marketing Director,
❶ You may have seen me around answering a lot of questions on your forums - big Flowist fan and I regularly mention you guys to my writer audience.
❷ My background: I created a popular sci fi comic book series and teach aspiring writers how to bring the stories in their heads to life.
I'm putting together a $5000+ value giveaway of kickass tools and resources for writers. Since you're a popular tool for helping writers stay organized and productive, I wanted to see if you'd like to get involved.
❸ What you'll get out of it:
- I'll be promoting the giveaway to 50 000+ subscribers and 20 000+ social media followers
- My audience is full of writers - your target customers
- I have mentioned Flowist to my audience before so many of them are already familiar with your tool
- I have network of influential writers who will also promote the giveaway to their audiences
What I'll get out of the giveaway:
- ❹ Exposure to a writer audience
❺ How can we help each other:
- I will purchase a lifetime plan of Flowist for the winner of the giveaway
- Would it be possible for you to give me a discount on your lifetime plan?
- Would it be possible for you to promote the giveaway to your audience?
Signoff
❶Provide a genuine compliment about their product.
❷ Introduce your background to show why you have a relevant audience for their product.
❸ Provide a bullet point list of benefits the company would get out of contributing to the giveaway, focusing on the exposure they would get to an audience of potential customers.
❹ Ask them gently how you would like the company to contribute to your giveaway.
❺ Lay out 1-2 ways they can contribute to the giveaway.
How to ask an influencer to become your product ambassador
Hey Influencer,
❶ I'm Saf from Saskira. l discovered your yoga channel a while ago and love how you incorporate meditation into your flows.
❷ At Saskira, we create yoga and workout clothes made out of a special bamboo based fabric. Basically, it'll keep you dry, comfortable and fresh, even after long sessions. Plus we also have a Celestial line that evokes some of the aural beat patterns in your yoga meditations:
[1-2 pictures of the product]
❸ That's why I'm excited to collab with you and invite you to become one of our paid brand ambassadors. ❹ Perks of being a Saskira Sister:
- free clothes, often before their public launch
- we promote Saskira Sisters on our social media and website so your audience will also grow
- exclusive invites to marketing events and productions (sometimes we fly out Saskira Sisters to different locations for photo and video shoots)
- your personalized affiliate link where you'll earn a % of every sale you refer
Signoff
❶Provide a genuine compliment about their work.
❷ Provide a brief introduction about your product by highlighting its benefits and what makes it different. This makes it desirable for influencers who aren't that familiar with it yet and reinforces it for influencers who are.
❸ Invite them to become a brand ambassador which implies better perks and longer term engagement to pique the influencer's interest.
❹ List the benefits of being your brand ambassador. Most of the perks do not have involve monetary compensation.
❺ Ask them to jump on a call with you to learn more details.
How LaserAway asked Ariana Grande to be their paid spokeswoman
After Ariana Grande accidentally got 'small barbecue grill' tattooed on her finger in Japanese instead of '7 rings', LaserAway proposed removing it for her for free in exchange for a photoshoot or video and offered to compensate her for long-term promotion. TMZ also posted LaserAway's proposal on their website so even if Ariana doesn't end up accepting LaserAway's offer, they got pretty good publicity riding the "tiny barbecue grill" meme.LaserAway is the nation's leader in laser tattoo removal and we know Ariana Grande has been "grilled" over the meaning of her new tattoo. Luckily mistakes can be lasered away by one of our trained clinicians, so that she can start fresh with that 7 rings tattoo she intended.
We would like to offer Miss Grande complimentary laser tattoo removal treatments at any one of our 46 locations and also a paid position as a LaserAway spokesperson. We would like Miss Grande to participate in one photo/video shoot at one of LaserAway’s state-of-the-art locations to obtain content for LaserAway’s use in social media, print, and viral media outlets. We would also request that Miss Grande post one photo or video per month of the LaserAway content to her own social media account for a twelve (12) month consecutive period.
For the above services, LaserAway is offering to pay a fee that would be commensurate with her “A-List” industry stature and celebrity reach that will be similar to rates she has been paid for similar work she has done. Additionally, LaserAway will pay for first class air travel for four people, including 5 star hotel and exclusive ground transportation and HMU of her choice while working with LaserAway.
LaserAway, the nation’s leading aesthetic dermatology group, thinks that Miss Grande could influence people to be empowered to erase unwanted ink just as she motivates us all with her killer singing voice.
Thank u, next tiny barbecue grill.
Sincerely,
Todd Heckmann
President
LaserAway
How to ask an influencer to review a product you'll send them
Before sending a product to an influencer, send them an feeler email first. If they express interest in receiving your product and doing a review, this makes it much more likely they'll follow through and keep their word.Hey Influencer,
❶ Have you received our Lip Pop Kit? ❷ Here are a few summer looks we recently did:
[pictures]
Love to know what you think! Every detail of our kit, down to the slant of the applicator , is based on "I wish my lipstick ... " comments from beauty gurus like you.
❸ Look forward to the honest review on your blog! :)
Signoff
❶Mail your product with tracking so you know when they received it. Send this email a few days after delivery confirmation and ask if they did to reopen the conversation.
❷ Show them a few inspirational uses of your product to spark their interest in trying it if they have not yet done so.
❸ Gently remind them to post their review and show you only expect an honest one so they don't feel like you're pressuring them do it a certain way.
For influencers: how to reach out to companies for brand collaborations
Hey [Marketing or partnerships manager],
❶ I'm Carrie, the founder of Wanderlust (a travel lifestyle brand). ❷ As a digital nomad who travels a lot, I've been waiting for a travel backpack that has specialized compartments (begone ziplock bags!), plenty of space yet still looks streamlined and stylish!
❸ I'm wondering, is Worldlist open to an influencer campaign to increase sales for Q4?
❹ I have a hyper engaged audience of:
- 50 000+ Instagram followers
- 10 000+ Youtube subscribers
❺ My audience loves aspirational content and practical travel advice so your backpack would naturally fit in. Here are a few content ideas that'd boost your brand awareness and sales:
- ❻ Instagram story: For an upcoming trip, I can do a 'how to organize and pack' story featuring your backpack. Viewers will be able to swipe or click the link to view and buy it.
- Instagram post: I can share a high quality photo of me wearing your backpack in an aspirational travel setting. Worldlist can be tagged in both the picture and post.
- Link in bio: When I post a story or picture featuring your backpack, I can also change my bio link to your sales page to direct my audience there.
- Youtube video: I post regular travel vlogs on my channel so I can easily integrate your backpack into scenes such as:
- I'm packing for a trip
- I'm easily finding and taking items I need out of the backpack in a few different settings ( airports, coffee shops, etc.)
❼ Let me know what you think!
I can also share a media kit with verified numbers and examples of previous campaigns.
Signoff
❶Provide a genuine compliment about their work. Simply state who you are, your brand name (ink this to your social account with the most followers or subscribers) and your brand category.
❷ Provide 2-3 points about why you personally love their product or service to show that you're already knowledgeable about it and would be able to promote it well.
❸ State the purpose of your email (influencer collab), framed in terms of the most important business goal you can help them achieve. Typically, this is sales.
❹ List the audience size of your social accounts, emphasizing their engagement level.
❺ Explain why their product or service would be appealing to your audience. Then provide 2-3 content ideas to show the marketing manager what you can create for them. The less your prospect has to think about how they can work with you and the more possibilities and potential you spoon-feed them, the more likely they are to reply to you.
❻ Briefly describe each content idea.
❼ Ask them what they think to open the conversation. Mention you can also share a media kit to give them another reason to reply.
