11 pitch email templates to partner with influencers

How to truly frame your offers of partnership as win-win to get an enthusiastic yes every time.

How to ask an influencer to promote your product

Subject: Partnership? 15% commission

Provide a meaningful comment about the influencer's work to show them that you did your homework and research about them and their audience.

Mention that you understand the influencer is selective about partnerships to show that you intentionally chose to reach out to them.

Highlight 2-3 key value props of your product that benefits their audience. Include a screenshot to visually show how your product works.

Specify exactly what they can earn by becoming a partner to entice them to jump on a call with you.

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How to ask an influencer for a product review

Subject: Can I send you some free tea (unique blend)?

Provide a meaningful comment about their work.

Mention something they do that is related to your product to show them that it would be relevant for their audience.

Briefly describe your background and inspiration behind the product.

Highlight what makes your product different to get them excited about trying it.

Ask them if they'd be interested in reviewing it to make clear you sending them the product is for this purpose. A week after they receive the package, send them a reminder email (template below) to nudge them to write a review.

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How to remind an influencer to review your product after receiving it

Subject: How's the tea treating you?

Ask them how their experience with your product has been.

Provide them additional details about your product they can include in their review, which serves as a subtle nudge for them to get around to reviewing it.

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How to ask an influencer to become your product ambassador

Subject: [Exclusive invite] Earn money as our brand ambassador

Provide a genuine compliment about their work.

Briefly introduce your product by highlighting its benefits and what makes it different. This excites the influencer about collabing with you.

Invite them to become a brand ambassador. This sounds more appealing for influencers as it implies better perks and a long-term engagement.

List the benefits of being your brand ambassador.

Ask them to jump on a call with you to learn more.

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How LaserAway asked Ariana Grande to be their paid spokeswoman

After Ariana Grande accidentally had 'small barbecue grill' tattooed on her finger in Japanese instead of '7 rings', LaserAway proposed removing it for her for free in exchange for a photoshoot or video and offered to compensate her for long-term promotion. TMZ also posted LaserAway's proposal on their website so even if Ariana doesn't end up taking up LaserAway on their offer, they got pretty good publicity from piggybacking on the tiny barbecue grill meme.
LaserAway's partnership proposal to Ariana Grande
Dear Miss Grande and Mr. Braun,

LaserAway is the nation's leader in laser tattoo removal and we know Ariana Grande has been "grilled" over the meaning of her new tattoo. Luckily mistakes can be lasered away by one of our trained clinicians, so that she can start fresh with that 7 rings tattoo she intended.

We would like to offer Miss Grande complimentary laser tattoo removal treatments at any one of our 46 locations and also a paid position as a LaserAway spokesperson. We would like Miss Grande to participate in one photo/video shoot at one of LaserAway’s state-of-the-art locations to obtain content for LaserAway’s use in social media, print, and viral media outlets. We would also request that Miss Grande post one photo or video per month of the LaserAway content to her own social media account for a twelve (12) month consecutive period.

For the above services, LaserAway is offering to pay a fee that would be commensurate with her “A-List” industry stature and celebrity reach that will be similar to rates she has been paid for similar work she has done. Additionally, LaserAway will pay for first class air travel for four people, including 5 star hotel and exclusive ground transportation and HMU of her choice while working with LaserAway.

LaserAway, the nation’s leading aesthetic dermatology group, thinks that Miss Grande could influence people to be empowered to erase unwanted ink just as she motivates us all with her killer singing voice.

Thank u, next tiny barbecue grill.

Sincerely,
Todd Heckmann
President
LaserAway

For influencers: how to reach out to companies for brand collaborations

Subject: Promoting the Worldlist backpack to my 50k+ audience

Simply mention who you are, your brand name (link to your account with the most followers or subscribers) and the space you're in.

Provide 2-3 points about why you personally love their product or service to show them that you're already knowledgeable about it and would be able to promote it well.

Ask them if they would be interested in an influencer collab, framed in terms of the most important business goal you can help them achieve. Typically, this is sales.

List the audience size of your social accounts and emphasize their engagement level.

Explain why their product or service would be appealing for your audience. Then provide 2-3 content ideas to show the marketing manager what you can create for them. The less your prospect has to think about how they can work with you and the more possibilities and potential you show them upfront, the easier it is for them to say yes.

Briefly describe each content idea.

Ask them what they think to open the conversation.

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How to ask a complimentary company for a partnership

Subject: Volunteers to help with your art school

Provide a meaningful comment about one of this potential partner's recent projects.

Introduce your company and provide examples of your recent partnerships to show them your offer is credible.

Explain the key benefit partnering with you provides them.

Ask them for an initial call, framed in terms of seeing how you can help them.

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Subject: Paid sponsored content on traveltheworld.com

Introduce yourself and provide one positive comment about the influencer's work to build rapport.

Describe your offer and mention its value and relevancy for their audience. This can be important for influencers who are careful about protecting their brand.

Provide a few examples of past advertising content to show the influencer their quality.

Ask them to jump on a call to learn more about your offer.

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How to ask an influencer to host a giveaway of your products

Subject: Bejeweled giveaway for your audience

Provide one meaningful comment about their work to build rapport.

Describe the most compelling quality of your product to show the influencer that it would be desirable for their audience.

Show them a picture of your product so the influencer can see how it looks.

If possible, offer to help the influencer set up an aspect of the giveaway to make it easier for them to say yes.

Explain how the giveaway benefits the influencer to pique their interest.

Ask them to jump on a quick call where you can provide them more details.

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How to ask an influencer to add their product or content to your website

Subject: Putting your icon collection in front of 5000+ potential customers

Introduce who you are and how you can help the influencer.

Explain how they benefit by adding some of their product or content to your website.

If you can, offer to feature or promote their content to further incentivize them to add it.

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How to ask a company to contribute their product to your giveaway

Subject: Putting Flowist in front of 50 000+ subscribers

Provide a genuine compliment about their product.

Provide a bullet point list of benefits the company would get out of contributing to the giveaway. Lead with how their product would be exposed to an audience of potential customers.

Briefly describe your background and your audience to show them why partnering with you would make sense for them brand and audience-wise.

List a few ways they can contribute to your giveaway, framed in terms of a mutual win-win.

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How to ask an influencer to review a product you sent them

Subject: Look forward to your honest review!

Mail your product with tracking so you know when they received it. Send this email 5-7 days after delivery confirmation and ask if they did to reopen the conversation.

Include 1-2 pictures that show inspirational uses of your product to spark their interest in trying it if they have not yet done so.

Gently remind them to post their review.

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"How do I get new clients?" No you don't have to create content, get active on social media or complete on job boards. Yes all of these help, but you're forced to play the waiting game. While your bills stack up... Instead you can proactively reach out to clients you want to work with. Here's how (and no, talking about your benefits is not enough). Yes, let's get proactive
Helpful resources on influencer collaborations

📖︎  How much do Instagram influencers really cost?
Later · February 2018

Key learnings
・66% of businesses reported that they paid under $250 per Instagram post
・27% of businesses reported that they paid between $250 and $1000 post

・A lifestyle blogger with 170K followers and a 4.5% engagement rate reported her rates are:
    - $1000 per Instagram post
    - $500 per Instagram giveaway

・A health and nutrition blogger, with 30K followers and a 7.3% engagement rate reported her rates are:
    - Instagram post: $325
    - Instagram giveaway: $350
    - Instagram takeover (at least 2 photos and stories): $250 per day
    - Instagram caption mention (no visible product): $75
    - Series of 5 Instagram stories: $85
    - Series of 3 Instargram posts: $825
    - Series of 5 Instagram posts: $1400

📖︎  How BestSelf Co. earned $579.42 and received 1,075 new visitors in 5 days by spending $165 on one Instagram post
Allen Brouwer · January 2016

Key learnings
・Build a list of relevant Instagram influencers and request their rate sheet for Instagram promotions via email
・Provide caption copy options and images for the campaign and number them to make it clear which image goes with which copy.

How partnering with an influencer can catapult you off the laundpad

When Teachable first started out, they only had a small audience. Then they partnered with Ryan Holiday to convert his bestselling book into an online course using their platform. Ryan's course ended up being shared on many major sites and it helped Teachable kick off their rapid growth.

Partnering with influencers delivers high ROI

Here's how much ROI these companies achieved when they partnered with influencers (source: MAVRCK):

Partnering with influencers has one of the highest ROI of any marketing strategy
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