7 compelling cold emails for B2B products, services and freelancers that new leads open and respond to. 
How to activate human desires and use stories and novelty to hook customers' interest, then open their wallets.
Follow up emails that move the sale forward. Stay on a prospect's radar until they're ready to buy from you.Ask an influencer to promote your product
❶ Really intrigued by your takedowns of different SEO practices. I think SEO is now a full blown chess game where you have to anticipate Google's 5 moves ahead. Or risk getting slapped with a serious penalty.
❷ I know you're very selective about doing promotions so that's why I'm only reaching out to you about a product I think would really benefit your audience.
It's a Landing Page Creator. Since many of your readers sell their own products and courses, they can use it to easily create beautiful and responsive sales pages.
❸ We're looking for a select few partners to email their audience a special limited time offer. You get a X% profit share.
If you're interested, are you available for a quick call (15 mins) some time next week?
Signoff
❷ Explain how your offer benefits their audience. Influencers care more about their reputation than the extra bucks.
❸ Spell out what type of compensation they can expect.
Start a partnership with a complimentary company
I'm Ion from Youth Volunteers. ❶I heard about the art school you built in Ecuador from our mutual friend Paul. Amazing cause - I truly believe creative expression is one of the keys to helping young kids believe in their dreams and potential.
I run an organization that places our volunteers in rewarding opportunities to give back to the community.
❷ Our volunteers have already done great work for:
- microloaning programs in Cambodia and Tanzania helping locals grow their business
- development projects in South Africa
- human rights awareness campaigns in Argentina
❸ All of our volunteers are business professionals that offer valuable skills including:
- administration
- community building
- fundraising
We arrange the accommodations and travel of all our volunteers so you can just focus on applying their skills and knowledge to a worthy cause.
If you're interested, can we schedule a quick call (15 minutes) for next week?
Signoff
❷ Explain what you do and offer authoritative examples.
❸ Explain how your offer benefits the recipient and how you will be making it easy for them to extract value.
Ask to advertise on their site
I'm Matt from SEOSeer. I've been following your SEO blog for a while - very creative link building strategies.
Would you be interested in advertising on your site? ❶ We offer CPMs much higher than AdSense's and options ranging from banner ads to sponsored posts that don't interrupt the flow of your site.
❷ We do not get involved in your content in any way - your unique voice is what makes it so good.
If you're interested, can we hop on a quick call (10 minutes) some time next week?
Signoff
❷ Preemptively address any of their major concerns.
Want proven templates to cold email sales prospects as well?
Hey Prospect,
❶ I came across your comment on Sales IQ on Product Hunt.
❷ Here are a few other tools I use in the prospecting process that allowed me to contact 100+ prospects a day semi-automatically:
- Snapper - Search for prospects on Linkedin and download all the profiles that match your criteria. Includes their full names, position, company and smart guessed email addresses (from experience, 80%+ of them work).
- Verified - Upload all the email addresses to verify which ones are working.
❸Recently, I used this process to generate 300+ warmed up prospects for Redeem. 35% of them converted into paying customers, representing $20 000 in new business.
Let me know if you have any questions about how to semi-automate your prospecting to consistently get new customers.
Signoff
❷ Provide them valuable lesser known insights related to the topic they commented on and the services you provide.
❸ Mention a specific result you achieved for a client to intrigue them into asking for more details.
Ask an influencer to host one of your giveaways
I'm Sarah from Bejewelled.
❶ We're really digging your style blog. Great outfits, great lighting, great backdrops - a lot to love.
❷ We'd like to offer you five 3-month subscriptions to our monthly jewellery box to use as giveaways on your blog.
Each of these codes can be used one time. When someone wins, simply email them to the winner. They are as follows:
45HDD20403KJ
KLJ4EE44EJ33F
V4567554JFNER
Please write back and confirm you received these codes. We look forward to seeing your contest.
Keep up the great work on your blog!
Signoff
❷ Describe exactly what you are offering and how to use it.
Ask an influencer to add their product or content on your site
❶ I'm Ayra from Design Market, one of the largest online design marketplaces and we would love to help you promote your snazzy icon collection.
❷ I have a sweet idea about how to set it up. It'd expose your work to a whole new set of customers. I know our audience would eat them up.
Drop me a line if you'd like to hear more,
Signoff
❷ List the most compelling benefit you can offer them. Leave it a little vague how this will all work so they email you back for more details.
Ask an influencer for a shoutout or review
❶ I've been following your globetrotting journey for a while. Really like you're one of the few nomads to present a realistic portrait of both the highlights and challenges of being on the move.
❷ I noticed tea is a can't skip part of your morning ritual. It really does feel like you're getting a warm bear hug every time you wake up huh?
❸I'm been creating unique tea blends for the past 3+ years and I just invented this power blend you may enjoy:
A delicate dance between ginseng, yerba mate, green tea and pu'er tea
You basically feel like this all day when you drink it:
[animated gif]
I tested dozens of combos to achieve the Goldilocks perfect proportions and ingredients so it gives you a consistent energy boost throughout the day. No more 2pm fades!
Love to get your review of it - let know if I can mail you a package?
❹I know your audience is really big on natural boosts into 'I'm walking on sunshine' mode so if you can mention your experience with EnerTea in a future article, that'd be sweet! We can set your audience up with a special coupon code.
Love to know either way!
Signoff
❷ Explain why your product is relevant to their interests.
❸ Succinctly describe your product and its biggest selling point.
❹ Explicitly ask them to share their experience with your product. Briefly mention how you can compensate them if they do end up sharing it with their audience.
Follow up email to gently remind the influencer to write about your product
❶ I saw that you received your EnerTea package. How's the taste? Love to know if you're noticing an extra spring in your step. :)
❷ Let me know if you'd like to learn any more details from our end to share with your audience. Always down for an opportunity to talk more about myself haha.
Signoff
❷ Ask them if they would like any additional details to subtly remind them about sharing your product with their audience.
Asking a company to contribute to your giveaway
❶ You may have seen me around answering a lot of questions on your forums - big Flowist fan and I regularly mention you guys to my writer audience.
❷ My background: I write my own popular sci fi series and teach aspiring GRRMs how to get stories out of their heads and into the words on paper that inspire 1000 theory threads. Site: [url]
I'm putting together a $5000 value giveaway of kickass tools and resources for writers and since you're a top tool for helping writers become way more productive, I wanted to see if you'd like to get involved.
❸ What you'll get out of it:
- I'll be promoting the giveaway to my 50 000 subscribers and 20 000 social media followers
- My audience is full of writers - the perfect fit for your tool
- I already mention you a lot to my audience so they are prewarmed to your product
- I have $3000 budgeted for precision targeted Facebook ads
- I have network of influential writers who will promote the giveaway on their social channels
What I'll get out of it:
- Grow audience of my passionate writers
❹ How can we help each other:
- I will purchase a lifetime plan of Flowist for the winner of giveaway
- Would it be possible for you to give me a discount on your lifetime plan?
- Would it be possible for you to promote the giveaway to your audience?
Signoff
❷ Introduce yourself to establish why you have a relevant audience for their product.
❸ Bullet point list all the benefits that the company will get out of getting involved in the giveaway, focusing on the exposure they will get to a relevant audience who may convert into customers.
❹ Ask them gently how you would like the company to contribute to your giveaway.
Asking an influencer to long-term promote your products
❶Your years of yoga really shows in your creative poses! ❷ I'm Sapph from Saskira and I'm excited to invite you to become one of our paid brand ambassadors. ❸ We create gorgeously clothes that elevate your everyday look into Athenian goddess: [one high quality photo] ❹ Perks of being one of our Saskira Sisters:
- free clothes, often before they are launched to the public!
- we promote our Saskira Sisters on our social media and website so your audience will also grow
- exclusive invites to fashion events (sometimes we even fly out Saskira Sisters to exotic locales)
- regular payment for promotions
Signoff
❷ Frame your offer to pay them for promoted posts as an invitation to be one of your brand ambassadors, which carries much more cachet and sounds like an official position.
❸ Attach one of the your best product pictures in case they haven't heard of your brand before.
❹ List out the perks of being one of your ambassadors. The biggie is obviously paying them.
❺ In your call to action, reiterate the biggest benefit you offer (regular paid work). When they accept, work out the amounts you will pay for different types of promotions.
How to make sure influencers review products you send them
Before sending a product to an influencer, send them an initial feeler email first. If they express interest in receiving your product and doing a review, this makes it much more likely they'll follow through and keep their word. Also make sure you target influencers who have a history of doing reviews of related products and ones whose reach match your current level of brand recognition.❶ Have you received our Lip Pop Kit? ❷ Here's a few summer looks we recently did:
[pictures]
Love to know what you think! Every detail of our kit, down to the slant of the applicator , is based on "I wish my lipstick ... " comments from beauty gurus like you.
❸ Look forward to the honest review on your blog or social media! :)
Signoff
❷ Show them a few inspirational uses of your product to spark their interest in trying it if they have not yet done so.
❸ Gently remind them to post their review and show you only expect an honest one so they don't feel like you're pressuring them in any way.
