How to reliably get new clients
Cold emails to get new clients
Follow ups to get replies
Link building emails
Partner with influencers
Graceful apologies
Pitch journalists
Onboard new users
Ask for donations
Ask for referrals
How to ask an influencer to promote your product
You can send this partnership email to influencers you want to ask to promote your product. It subtly compliments the influencer by saying they must be selective about who they collab with and highlights a few differentiating features of your product to show them why their audience would love it.
❶Been following your work for a while - really interesting takeaways from your deep dive into the pros and cons of always-open vs. closed-door courses.
❷I know you're very selective about the companies you work with, that's why I only wanted to reach out to you about a product your audience would get a lot of value out of.
❸ Automagic is a responsive page builder tailor-made for your audience, people who sell digital products and online courses. This means it offers many blocks and functions that one-size-fits-all builders simply don't have: automatically show a waitlist signup form after the enrolment period ends, easily add several copy versions for each key section to A/B test, completely customize countdown clocks to your page design and much more.
[screenshot]
❹As a partner, you'll earn a 15% recurring commission over the lifetime of each customer you bring in.
If this sounds interesting, are you available for a quick chat some time next week?
❶Provide a meaningful comment about the influencer's work to show them that you did your homework and research about them and their audience.
❷Mention that you understand the influencer is selective about partnerships to show that you reached out to them because your product is relevant for their audience.
❸Highlight 2-3 key value props of your product that benefits their audience. Include a screenshot to visually show how your product works.
❹Specify exactly what they can earn by becoming a partner to entice them to jump on a call with you.
How to ask an influencer to become your product ambassador
If you would like to collaborate with an influencer long-term, you can invite them to become an ambassador for your brand which feels more prestigious for them and provides you with ongoing promotion to their audience.
❶ I'm Saf from Saskira. l discovered your yoga videos a while ago and love how you incorporate meditation into your flows.
❷At Saskira, we create yoga and workout clothes made out of bamboo fabric. They keep you dry and comfortable, and bamboo is also a much more sustainable resource. We also have a Celestial line that incorporates patterns based on meditation aural beats:
[1-2 pictures of the product]
❸That's why I'm excited to invite you to become one of our paid brand ambassadors. ❹Perks of being a Saskira Sister:
・receive Saskira clothes before their public launch
・we promote Saskira Sisters on our social media and website so your audience will also grow
・you'll be invited to exclusive events (sometimes we fly out Saskira Sisters to different locations for photo and video shoots)
・your own personalized affiliate link where you'll earn a percentage of every referred sale
❺If this sounds interesting, let me know when you're free to chat?
❶Provide a genuine compliment about their work.
❷Briefly introduce your product by highlighting its benefits and what makes it different to excite the influencer about collaborating with you.
❸Invite them to become a brand ambassador. This sounds more appealing for influencers as it implies better perks and a longer term partnership.
❹List the benefits of being your brand ambassador.
❺Ask them to jump on a call with you to learn more.
How LaserAway asked Ariana Grande to be their paid spokeswoman
After Ariana Grande accidentally had 'small barbecue grill' tattooed on her finger in Japanese instead of '7 rings', LaserAway offered removing it for her for free in exchange for a photoshoot or video and offered to compensate her for promoting LaserAway. TMZ also posted LaserAway's proposal on their website so even though Ariana didn't end up taking up LaserAway on their offer, their business got pretty good publicity from piggybacking on the tiny barbecue grill meme.
LaserAway is the nation's leader in laser tattoo removal and we know Ariana Grande has been "grilled" over the meaning of her new tattoo. Luckily mistakes can be lasered away by one of our trained clinicians, so that she can start fresh with that 7 rings tattoo she intended.
We would like to offer Miss Grande complimentary laser tattoo removal treatments at any one of our 46 locations and also a paid position as a LaserAway spokesperson. We would like Miss Grande to participate in one photo/video shoot at one of LaserAway’s state-of-the-art locations to obtain content for LaserAway’s use in social media, print, and viral media outlets. We would also request that Miss Grande post one photo or video per month of the LaserAway content to her own social media account for a twelve (12) month consecutive period.
For the above services, LaserAway is offering to pay a fee that would be commensurate with her “A-List” industry stature and celebrity reach that will be similar to rates she has been paid for similar work she has done. Additionally, LaserAway will pay for first class air travel for four people, including 5 star hotel and exclusive ground transportation and HMU of her choice while working with LaserAway.
LaserAway, the nation’s leading aesthetic dermatology group, thinks that Miss Grande could influence people to be empowered to erase unwanted ink just as she motivates us all with her killer singing voice.
Thank u, next tiny barbecue grill.
Sincerely,
Todd Heckmann
President
LaserAway
How to ask a complimentary company for a partnership
Here's how you can reach out to a complimentary company to see how you can help each other by describing what you bring to the table. The goal is to entice them to jump on a call with you.
I'm Ion from Volunteer Abroad. ❶I've been following the progress of the art school your team recently built in Ecuador. Amazing cause - I truly believe creative expression is key to helping kids build their self-confidence early on and believe their dreams are possible.
❷I run an organization that connects business professionals with rewarding opportunities to give back to the community around the world.
Our volunteers have helped in the past:
・microloaning programs in Cambodia and Tanzania
・development projects in South Africa
・human rights awareness campaigns in Argentina
❸All of our volunteers are working professionals and can provide valuable skills including:
・project management
・web development
・accounting
We arrange the travel and accommodations of all of our volunteers so you can focus solely on applying their skills and knowledge to a worthy cause.
❹If this sounds interesting, can we have a quick chat next week to see how we can help?
❶Provide a meaningful comment about one of this potential partner's recent projects.
❷Introduce your business and provide examples of your recent partnerships to show them your offer is credible.
❸Explain the key benefit partnering with you provides them.
❹Ask them for an initial call, framed in terms of seeing how your company can help them.
How to ask an influencer to host a giveaway of your products
❶I'm Sarah from Bejeweled. I've been following your blog for a long time - who knew you could style a plaid shirt like that? :)
❷About Bejeweled: we offer a monthly subscription box of curated jewelery sourced from indie brands from across the world. We're excited to offer 3 one-year subscriptions to your audience as giveaway prizes ($480+ value). ❸Here are some of the goodies that were featured in last month's box:
[image]
❹We can help you set up your own giveaway page. All your audience has to do to enter is subscribe to you (if they haven't already) and subscribe to Bejeweled.
❺This would be a great way for you to capture more subscribers and give a nice gift to your audience.
❻If this sounds interesting, would you be open to a quick chat to learn more details?
❶Provide one meaningful comment about their work to build rapport.
❷Describe the most compelling quality of your product to show the influencer that it would be desirable for their audience.
❸Show them a picture of your product so the influencer can see how it looks.
❹ If possible, offer to help the influencer set up an aspect of the giveaway to make it easier for them to say yes.
❺Explain how the giveaway benefits the influencer to pique their interest.
❻Ask them to jump on a quick call where you can provide them more details.
How to ask an influencer to add their product or content to your website
❶I'm Ayra from Design Market, one of the largest online design marketplaces and we would love to help you promote your Pop! icon collection.
❷You can upload 10% of your Pop! icon collection to Design Market as freebies and link to your website to download the rest. This will put you in front of many new customers who need design assets.
❸We can also promote your collection in Design Market's Featured section to help more people discover it.
Let me know what you think?
❶Introduce who you are and how you can help the influencer.
❷Explain how they benefit by adding some of their product or content to your website.
❸If you can, offer to feature or promote their content to further incentivize them to add it.
How to ask a company to contribute their product to your giveaway
❶I'm a big Flowist fan, regularly recommend it to my writer friends.
❷I'm putting together a $5000+ value giveaway of kickass tools and resources for writers. Since you're a popular tool for helping writers stay organized and productive, I wanted to see if you'd like to get involved.
My background: I created a popular sci fi comic book series and teach aspiring writers how to bring their stories to life.
❸What you'll get out of it:
・I'll be promoting the giveaway to 50,000+ subscribers and 20,000+ social media followers
・My audience is full of writers - potential customers for Flowist
・I'll be asking a few peers with writer audiences to promote the giveaway as well
❹How we can help each other:
・I'll purchase a lifetime plan of Flowist for the winner of the giveaway
・Would it be possible to have a discount on this lifetime plan?
・Can we chat about promoting the giveaway to your audience? (The winner will receive $5000+ in other valuable tools and resources as well.)
Let me know what you think,
❶ Provide a genuine compliment about their product.
❷Provide a bullet point list of benefits the company would get out of contributing to the giveaway. Lead with how their product would be exposed to an audience of potential customers.
❸Briefly describe your background and your audience to show them why partnering with you would make sense for them brand and audience-wise.
❹List a few ways they can contribute to your giveaway, framed in terms of a mutual win-win.
How to ask an influencer for a product review
❶I've been following your globetrotting journey for a while. You're one of the few digital nomads who're honest about both the highlights and challenges of moving from country to country.
❷I noticed that tea is a regular part of your morning ritual. It really makes you feel like you're waking up to a morning hug, doesn't it? :)
❸I'm been making unique tea blends (EnerTea) for the past 3+ years and created this power combo you may enjoy:
[image]
A dance between ginseng, yerba mate, green tea and pu'er tea. Makes you feel like you're walking on sunshine after drinking it.
❹ I tested dozens of ingredients and proportions to come up with a blend that gives you a consistent and smooth energy boost throughout the day. Without any crashes or jitteriness.
❺I'd love to have you honestly review it on your blog - let me know if I can mail you a package?
❶Provide a meaningful comment about their work.
❷Mention something they do that is related to your product to show them that it would be relevant for their audience.
❸Briefly describe your background and inspiration behind the product.
❹Highlight what makes your product different to get them excited about trying it.
❺Ask them if they'd be interested in reviewing it to set expectations about why you're sending them this product. A week after they receive the package, send them a reminder email (template below) to nudge them to write a review.
How to remind an influencer to review your product after receiving it
❶I saw that you received your tea package. How are you finding its taste and energy effects?
❷Here's an article about how I created EnerTea if you'd like to include more background details in your review:
[article link]
If you have any other questions, please let me know,
❶Ask them how their experience with your product has been.
❷Provide them additional details about your product they can include in their review, which serves as a subtle nudge for them to get around to reviewing it.
How to remind an influencer to review your product after receiving it 2
❶Have you received your Lip Pop Kit? ❷Here are a few summer photoshoots we recently created with it:
[picture]
❸Look forward to your honest review! :) Every detail down to the slant of the applicator is based on "I wish my lipstick had ..." feedback from customers and beauty gurus like you.
❶Mail your product with tracking so you know when they received it. Send this email 5-7 days after delivery confirmation and ask if they did to reopen the conversation.
❷Include 1-2 pictures that show inspirational uses of your product to spark their interest in trying it if they have not yet done so.
❸Gently remind them to post their review.
For influencers: how to reach out to companies for brand collaborations
Here's how you can get hired by brands you want to work with by proactively reaching out to them and letting them know why your audience would be a good match for their product.
❶I'm Carrie, the founder of Wanderlust (a travel lifestyle brand). ❷As a digital nomad who travels a lot, I've been waiting for a travel backpack that has specialized compartments (begone ziplock bags!), plenty of space and still looks streamlined and stylish!
❸I'm wondering, would Worldlist be open to an influencer campaign to increase sales for Q4?
❹I have a hyper engaged audience of:
・50 000+ Instagram followers
・10 000+ Youtube subscribers
❺My audience loves travel advice and inspiration so I could naturally interweave mentions of your backpack into my content. Here are a few content ideas I could create to boost your brand awareness and sales:
・❻Instagram story: For an upcoming trip, I can create a 'how to organize and pack' story featuring your backpack. Viewers can swipe up or click on the link in my bio to learn more and purchase it.
・Instagram post: I can post a high quality photo of me wearing your backpack in an aspirational travel setting. You can also reuse this photo for your own marketing.
・Link in bio: When I post a story or picture featuring your backpack, I can change my bio link to your product page to direct my audience there.
・Youtube video: I post regular travel vlogs on my channel so I can easily integrate your backpack into scenes such as:
・packing for a trip
・easily finding and taking items I need out of the backpack in a few different settings (airports, coffee shops, etc.)
❼Let me know what you think!
I can also share a media kit with verified numbers and examples of previous campaigns.
❶Simply mention who you are, your brand name (link to your account with the most followers or subscribers) and the space you're in.
❷Provide 2-3 points about why you personally love their product or service to show them that you're already knowledgeable about it and would be able to promote it well.
❸Ask them if they would be interested in an influencer collab, framed in terms of the most important business goal you can help them achieve. Typically, this is sales.
❹List the audience size of your social accounts and emphasize their engagement level.
❺Explain why their product or service would be appealing for your audience. Then provide 2-3 content ideas to show the marketing manager what you can create for them. The less your prospect has to think about how they can work with you and the more possibilities and potential you show them upfront, the easier it is for them to say yes.
❻Briefly describe each content idea.
❼Ask them what they think to open the conversation.
Here's how Nathan Latka's partnership manager landed him a free stay at Bisma Eight hotel
Nathan Latka stayed for free for three nights at Bisma Eight in exchange for posting some content about it to his social media.
Zach <zach@email.com>to Robbie Woodward
Hi, I’m Zach,
I would love to take some photos and share my experience on my account which gets engagement from celebrities and successful entrepreneur friends in exchange for complimentary nights at your hotel in your best room for January 22-27th, 2017, two people, plus anything else you would like to offer (airport transfer, food, spa experience etc etc).
We can do the following:
1. Create One (1) positive instagram post per complimentary night (min of 2 nights) 2. Create One (1) positive review (5 star) on Trip Advisor and Facebook.
Our social media channels are @nathanlatka, @mygoodtravel 2
Million+ reach on Instagram with a special concentration on influencers in Hollywood. Demo: 70% female age 18-40 in the United States (85% US followers and 15% European followers).
Our posts will hit the top posts of all of Instagram. So when people search #balihotels #bali, #balispa, etc etc, they will see my post first. They will click on my picture, look at the caption, click on your Instagram page or website which will create more leads and sales for you. I’ve worked with everyone from the Four Seasons & Sheraton to boutique hotels, villas and resorts like Hotel Villa Carlton in Salzburg, Hotel Muse in Bangkok, Mandala Spa and Villas in Boracay and many more.
Please let me know if you need any references etc, thank you very much!
Here's how the managing director of the hotel replied to confirm the influencer collaboration
Robbie Woodward <zach@email.com>to Zach
Hey Zach
Do you mean us Ohana? Or Bisma Eight?? Either way that would be awesome.
Also please accept this email as formal confirmation of stay for Nathan Latka.
Influencer exchange of:
3 night stay in Canopy suite
17th – 20th February 2017
Inclusive of daily breakfast
1 x evening dinner
In return for:
1 x daily post on IG during stay - @mygoodtravel
1 x post of IG after stay (max. 2 weeks after) #throwback - @mygoodtravel
1 x TripAdvisor Review for Bisma Eight
2 x Snapchats
2 x IG Stories
Can you confirm that Nathan would like to go ahead with this?
Frequently asked questions about partnership emails
What is a partnership email?
A partnership email is an email you send to a company or influencer asking if they can promote your product or service to their audience in exchange for an incentive, payment or cross-promotion. This helps you generate more sales, boost your brand awareness and gain credibility through their endorsement.
It also puts your product or service in front of people with specific interests, professions and so on that may be harder to precisely target with ads or reach with your organic channels.
How do you write a partnership email?
Before writing the email, review the potential partner's social media, website, comments and reviews to make sure they have an audience of people who have the need and budget to buy your product or service.
Next, come up with an incentive for the partner to promote your product or service such as an affiliate commission, cross-promotion or giveaway for their audience.
Now you're ready to write your email! In it, mention how you discovered them or how long you've been following them, briefly explain what your product or service does and describe what they would get out of a partnership with you.
If you're reaching out to an influencer, you can send it directly to them or their manager. If you're reaching out to a company, you can send it to their head of marketing or partnerships.
