How to reliably get new clients
Cold emails to get new clients
Follow ups to get replies
Link building emails
Partner with influencers
Graceful apologies
Pitch journalists
Onboard new users
Ask for donations
Ask for referrals
Cold email an investor who would be a good fit for your company
❶I'm Verve from Connect. We connect businesses' messaging tools (SMS, WhatsApp, Telegram and more) to one place, so they can speed up their 1-on-1 chats with templates and automations. It integrates with CRMs and marketing platforms, so sales, marketing and customer teams can work in sync, like pause sales emails if support is resolving an issue for a customer.
❷Traction and numbers
Customers: Fortune 500 companies like Telsa and Amazon and tech startups
MRR: $100k
Cash: $1M
Team: 12 people
MRR growth: +20%
❸ More details in our short deck.
❹ We're raising a seed round to become the go-to platform to chat with customers 1-on-1.
❺ Been following your fund for a while and we'd be a good fit among products that customers stick with long-term and get a ton of ROI and efficiency out of.
❻ Let me know if we can schedule a call?
Signoff
❶ In 1-2 sentences, describe what your product does, the main pain point it solves for your customers and provide a specific example of how it helps them.
❷ List key metrics that show how your company is performing and mention any noteworthy customers for a bit of social proof.
❸ Share a link to a shortened version of your full deck that shares a few more key metrics and company highlights. The goal is to provide enough teaser info to show them that you're worth talking to. If they're left with too many questions about why they should talk with you, many busy investors won't bother and may just skip your pitch.
❹ Mention which round of investment you're looking to raise and a big goal you're aiming to achieve with the funds.
❺ Show that you did some research on their fund and mention 1-2 qualities that you share with the other companies they invested in.
❻ Simply ask to schedule a call with them.
How to ask one of your contacts to introduce you to an investor
❶ How are you? I saw that you're connected with Adam from Fest Fund on LinkedIn.
❷ I've been helping influencers and celebrities run their own fan memberships with Memberify. They get to create the content they want and earn recurring revenue from it.
❸ We recently onboarded big names like Jason Paul and Amy Rae and are looking to raise a seed fund to become the go-to platform for influencers and celebrities to monetize their fan bases.
❹ Would it be possible to connect me with Adam? Our pitch gets to the point right away, so you can be sure we'll value his time.
❺ Here's a quick message you can tweak:
Hey Adam,
I'm in touch with a fast growing startup that's managing membership clubs for influencers and celebrities. They recently onboarded Jason Paul and Amy Rae and are looking to raise a seed round. Think it could be an interesting opportunity.
❻ Let me know if possible, thanks!
Signoff
❶ Look up the investor you'd like to pitch on LinkedIn to see if any of your contacts is in their network. Reach out to contacts you're closest with and get to the point of why you're emailing them, you saw they're connected with this investor.
❷ Loop them in on what you've been building and the biggest pain point it solves for your customers to show them why it'd be worth making an introduction for you.
❸ Name any noteworthy customers you have now and mention the goal you're looking to achieve by raising a round of investment.
❹ Ask them if they can introduce you and for added reassurance, mention that you'll value their contact's time.
❺ Provide a pre-written message they can tweak to make the introduction. They may not necessarily use it but it gives them an idea of what to say so introducing you feels like less work for them and they're more likely to agree.
❻ Close out the email by asking again if it's possible to introduce you to the investor.
How to pitch an investor you were introduced to
Hey [First name],
❷ As Jackie mentioned, we're a fast growing platform that manages membership clubs for influencers and celebrities. It lets them earn recurring revenue and create the content they want, we take a 15% fee.
❸ We recently onboarded big names like Jason Paul and Amy Rae and are looking to raise a seed fund to become the go-to platform for influencers and celebrities to monetize their fan bases.
❹ Highlights:
MRR growth: +25%
Paying subscribers: 300, 500
MAU growth: 20%
Team: 12 people
❺ Here's a short deck.
❻ Can we schedule a call so I can go over it with you?
Signoff
❶ Thank your contact for introducing you and move them to BCC on the email so they can see you replied to their intro but won't receive further emails about it.
❷ To reinforce what your contact said, explain what your company does and how it makes money in your own words.
❸ Mention any noteworthy customers you have and the vision you're aiming to achieve with the funds you're looking to raise.
❹ List key metrics that show your company's recent traction.
❺ Share a link to a shortened version of your full deck.
❻ Ask if you can schedule a call to go over the deck with them.
How to pitch an investor who recently invested in a company in the same space as you
❶ I saw that you recently invested in Verve.
❷ I'm Sam from Memberify. We're a fast growing startup in the influencer space that's solving one of their top gripes: unstable income, not being able to create the content they want to create due to algorithms and platform policies.
❸ Memberify helps influencers earn recurring revenue and have total creative freedom with their own membership clubs. We take a 15% fee.
❹ Highlights:
MRR growth: +25%
Paying subscribers: 300, 500
MAU growth: 20%
Team: 12 people
❺ Here's a short deck.
❻ We recently onboarded big names like Jason Paul and Amy Rae and are looking to raise a seed fund to become the go-to platform for influencers to monetize their fan bases.
❼ Can we schedule a call so I can go over it with you?
Signoff
❶Specify which company they recently invested in that's in the same space as yours.
❷Mention that you recently published another related article and briefly summarize what it's about.
❸Briefly explain what your company does and how it makes money.
❹List a few of your growth metrics to show them your recent traction.
❺Link to a shortened version of your full deck that shares a few more key metrics and company highlights.
❻Mention any noteworthy customers you have for a bit of social proof. Specify the round of investment you're looking to raise and what major goal you're aiming to achieve with the funds.
❼Ask for an initial call.
