4 email templates to pitch investors and raise your next round

Cold email an investor who would be a good fit for your company

Subject line: 20% MoM growth for customer chat platform used by Tesla and Amazon

In 1-2 sentences, describe what your product does, the main pain point it solves for your customers and provide a specific example of how it helps them.

List key metrics that show how your company is performing and mention any noteworthy customers for a bit of social proof.

Share a link to a shortened version of your full deck that shares a few more key metrics and company highlights. The goal is to provide enough teaser info to show them that you're worth talking to. If they're left with too many questions about why they should talk with you, many busy investors won't bother and may just skip your pitch.

Mention which round of investment you're looking to raise and a big goal you're aiming to achieve with the funds.

Show that you did some research on their fund and mention 1-2 qualities that you share with the other companies they invested in.

Simply ask to schedule a call with them.

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How to ask one of your contacts to introduce you to an investor

Subject line: Intro?

Look up the investor you'd like to pitch on LinkedIn to see if any of your contacts is in their network. Reach out to contacts you're closest with and get to the point of why you're emailing them, you saw they're connected with this investor.

Loop them in on what you've been building and the biggest pain point it solves for your customers to show them why it'd be worth making an introduction for you.

Name any noteworthy customers you have now and mention the goal you're looking to achieve by raising a round of investment.

Ask them if they can introduce you and for added reassurance, mention that you'll value their contact's time.

Provide a pre-written message they can tweak to make the introduction. They may not necessarily use it but it gives them an idea of what to say so introducing you feels like less work for them and they're more likely to agree.

Close out the email by asking again if it's possible to introduce you to the investor.

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How to pitch an investor you were introduced to

Subject line: Re: existing subject line

Thank your contact for introducing you and move them to BCC on the email so they can see you replied to their intro but won't receive further emails about it.

To reinforce what your contact said, explain what your company does and how it makes money in your own words.

Mention any noteworthy customers you have and the vision you're aiming to achieve with the funds you're looking to raise.

List key metrics that show your company's recent traction.

Share a link to a shortened version of your full deck.

Ask if you can schedule a call to go over the deck with them.

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How to pitch an investor who recently invested in a company in the same space as you

Subject line: 20% MoM growth startup in the influencer space

Specify which company they recently invested in that's in the same space as yours.

Mention that you recently published another related article and briefly summarize what it's about.

Briefly explain what your company does and how it makes money.

List a few of your growth metrics to show them your recent traction.

Link to a shortened version of your full deck that shares a few more key metrics and company highlights.

Mention any noteworthy customers you have for a bit of social proof. Specify the round of investment you're looking to raise and what major goal you're aiming to achieve with the funds.

Ask for an initial call.

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"How do I get new clients?" No you don't have to create content, get active on social media or complete on job boards. Yes all of these help, but you're forced to play the waiting game. While your bills stack up... Instead you can proactively reach out to clients you want to work with. Here's how (and no, talking about your benefits is not enough). Yes, let's get proactive
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