How to reliably get new clients
Cold emails to get new clients
Follow ups to get replies
Link building emails
Partner with influencers
Graceful apologies
Pitch journalists
Onboard new users
Ask for donations
Ask for referrals
Cold email an investor who would be a good fit for your company
❶I'm Verve from Connect. We connect businesses' messaging tools (SMS, WhatsApp, Telegram and more) to one place, so they can speed up their 1-on-1 chats with templates and automations. It integrates with CRMs and marketing platforms, so sales, marketing and customer teams can work in sync, like pause sales emails if support is resolving an issue for a customer.
❷Traction and numbers
Customers: Fortune 500 companies like Telsa and Amazon and tech startups
MRR: $100k
Cash: $1M
Team: 12 people
MRR growth: +20%
❸More details in our short deck.
❹We're raising a seed round to become the go-to platform to chat with customers 1-on-1.
❺Been following your fund for a while and we'd be a good fit among products that customers stick with long-term and get a ton of ROI and efficiency out of.
❻Let me know if we can schedule a call?
❶In 1-2 sentences, describe what your product does, the main pain point it solves for your customers and provide a specific example of how it helps them.
❷List key metrics that show how your company is performing and mention any noteworthy customers for a bit of social proof.
❸Share a link to a shortened version of your full deck that shares a few more key metrics and company highlights. The goal is to provide enough teaser info to show them that you're worth talking to. If they're left with too many questions about why they should talk with you, many busy investors won't bother and may just skip your pitch.
❹Mention which round of investment you're looking to raise and a big goal you're aiming to achieve with the funds.
❺Show that you did some research on their fund and mention 1-2 qualities that you share with the other companies they invested in.
❻Simply ask to schedule a call with them.
How to ask one of your contacts to introduce you to an investor
❶How are you? I saw that you're connected with Adam from Fest Fund on LinkedIn.
❷I've been helping influencers and celebrities run their own fan memberships with Memberify. They get to create the content they want and earn recurring revenue from it.
❸We recently onboarded big names like Jason Paul and Amy Rae and are looking to raise a seed fund to become the go-to platform for influencers and celebrities to monetize their fan bases.
❹Would it be possible to connect me with Adam? Our pitch gets to the point right away, so you can be sure we'll value his time.
❺Here's a quick message you can tweak:
Hey Adam,
I'm in touch with a fast growing startup that's managing membership clubs for influencers and celebrities. They recently onboarded Jason Paul and Amy Rae and are looking to raise a seed round. Think it could be an interesting opportunity.
❻Let me know if possible, thanks!
❶Look up the investor you'd like to pitch on LinkedIn to see if any of your contacts is in their network. Reach out to contacts you're closest with and get to the point of why you're emailing them, you saw they're connected with this investor.
❷Loop them in on what you've been building and the biggest pain point it solves for your customers to show them why it'd be worth making an introduction for you.
❸Name any noteworthy customers you have now and mention the goal you're looking to achieve by raising a round of investment.
❹Ask them if they can introduce you and for added reassurance, mention that you'll value their contact's time.
❺Provide a pre-written message they can tweak to make the introduction. They may not necessarily use it but it gives them an idea of what to say so introducing you feels like less work for them and they're more likely to agree.
❻Close out the email by asking again if it's possible to introduce you to the investor.
How to pitch an investor you were introduced to
Hey [First name],
❷As Jackie mentioned, we're a fast growing platform that manages membership clubs for influencers and celebrities. It lets them earn recurring revenue and create the content they want, we take a 15% fee.
❸We recently onboarded big names like Jason Paul and Amy Rae and are looking to raise a seed fund to become the go-to platform for influencers and celebrities to monetize their fan bases.
❹Highlights:
MRR growth: +25%
Paying subscribers: 300, 500
MAU growth: 20%
Team: 12 people
❺Here's a short deck.
❻Can we schedule a call so I can go over it with you?
❶Thank your contact for introducing you and move them to BCC on the email so they can see you replied to their intro but won't receive further emails about it.
❷To reinforce what your contact said, explain what your company does and how it makes money in your own words.
❸Mention any noteworthy customers you have and the vision you're aiming to achieve with the funds you're looking to raise.
❹List key metrics that show your company's recent traction.
❺Share a link to a shortened version of your full deck.
❻Ask if you can schedule a call to go over the deck with them.
How to pitch an investor who recently invested in a company in the same space as you
❶I saw that you recently invested in Verve.
❷I'm Sam from Memberify. We're a fast growing startup in the influencer space that's solving one of their top gripes: unstable income, not being able to create the content they want to create due to algorithms and platform policies.
❸Memberify helps influencers earn recurring revenue and have total creative freedom with their own membership clubs. We take a 15% fee.
❹Highlights:
MRR growth: +25%
Paying subscribers: 300, 500
MAU growth: 20%
Team: 12 people
❺Here's a short deck.
❻We recently onboarded big names like Jason Paul and Amy Rae and are looking to raise a seed fund to become the go-to platform for influencers to monetize their fan bases.
❼Can we schedule a call so I can go over it with you?
❶Specify which company they recently invested in that's in the same space as yours.
❷Mention that you recently published another related article and briefly summarize what it's about.
❸Briefly explain what your company does and how it makes money.
❹List a few of your growth metrics to show them your recent traction.
❺Link to a shortened version of your full deck that shares a few more key metrics and company highlights.
❻Mention any noteworthy customers you have for a bit of social proof. Specify the round of investment you're looking to raise and what major goal you're aiming to achieve with the funds.
❼Ask for an initial call.
