How to ask for client referrals, without feeling awkward

How to ask a LinkedIn contact for an intro (even if you don’t know them well)

Send this as an InMail message

Review their LinkedIn profile and provide a positive comment about a recent detail to open the conversation.

In a non-salesy way, mention how you can help their LinkedIn contact.

Ask them if they can pass along a prewritten message, which sounds like less of an ask than them having to write an introduction on your behalf.

Mention which professional networks you’re a part of and let them know you’re willing to return the favor.

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How to ask someone you know professionally for a referral

Subject: Can I ask for a favor?

Provide a positive comment about something they’re doing work-wise or in their personal life to open the conversation.

Ask them if they know anyone who may be interested in achieving a key result your services deliver. Don’t sound too salesy when describing these key results; you don’t have to hard pitch someone you already know and they wouldn’t want you to hard pitch their contact either.

Provide them a prewritten message to make it easier for them to refer you. This also lets you control how your services are presented to their contact.

Express your thanks ahead of time.

Let them know you’re open to returning the favor.

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How to ask your email contacts for referrals

Subject: Personal work update

Provide an update about your work and briefly describe what you’re doing now (do not sound salesy).

Ask if your contact knows anyone who’s looking to achieve a key result your services help with.

Provide a pre-written message to make it easier for them to refer you.

Simply express thanks to let them know you appreciate their help.

If you can, also offer to jump on a 30-min consulting call with them to share insights and strategies related to your services and expertise. While most of your contacts may not take you up on the offer, this shows them you’re willing to help them in return.

Besides tapping into your network, you can also proactively reach out to your ideal clients.

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How to ask a friend for an intro

Subject: Favor 🙏

Since you're writing to a friend, a casual greeting works fine.

Simply ask if they can do you a favor.

Mention which one of their contacts you’d like to connect with and briefly explain in a non-salesy way how you can help them.

Express your thanks and offer to treat your friend to something they like.

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"How do I get new clients?" No you don't have to create content, get active on social media or complete on job boards. Yes all of these help, but you're forced to play the waiting game. While your bills stack up... Instead you can proactively reach out to clients you want to work with. Here's how (and no, talking about your benefits is not enough). Yes, let's get proactive
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