How to Ask for Referrals and Get New Clients (4 Templates)

How to ask a LinkedIn contact for an intro (even if you don’t know them well)

Subject: Send an InMail message

Provide a positive comment about a specific detail from their LinkedIn profile to open the conversation.

In a non-salesy way, mention how you can help their LinkedIn contact.

Ask them if they can pass along a prewritten message, which sounds like less of an ask than setting up an introduction.

Mention which professional networks you’re a part of and let them know you’re willing to return the favor.

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How to ask someone you know professionally for a referral

Subject: Can I ask for a favor?

Provide a positive comment about something they’re doing work-wise or in their personal life to open the conversation.

Ask them if they know anyone who may be interested in achieving a key result your services deliver. Don’t sound too salesy when describing these key results; you don’t have to hard pitch someone you already know and they wouldn’t want you to hard pitch their contact either.

Provide them a prewritten message to make it easier for them to refer you. This also lets you control how your services are presented to their contact.

Express your thanks ahead of time.

Let them know you’re open to returning the favor.

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How to ask your email contacts for referrals

Subject: Personal work update

Simply provide an update about your work and briefly describe what you’re doing now (no need to be salesy).

Ask if they know anyone who’s looking to achieve a key result your services help with.

Provide a pre-written message to make it easier for them to refer you.

Simply express thanks to let them know you appreciate their help.

To further express your thanks, offer to jump on a 30-min consulting call with them to share insights and strategies related to your services and expertise. While most of your contacts may not take you up on the offer, this shows them you’re willing to provide value in return.

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How to ask a friend for an intro

Subject: Favor 🙏

Since this is your friend, a casual greeting works great.

Simply ask if they can do you a favor.

Mention which of their contacts you’d like to connect with and brielfy explain in a non-salesy way how you can help them.

Express your thanks and offer them to treat them to something they like.

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