How to ask a LinkedIn contact for an intro (even if you don’t know them well)
How to ask someone you know professionally for a referral
Hey [First Name],
❶Really digging your new social content! The right micro influencers deliver crazy engagement without eating up a lot of budget.
Update from my side: I have an opening for a new client.
❷ If you know someone who’s keen to ramp up their signup rates and trial conversions, can you do me a big favor and pass along this message? (Feel free to change anything.)
I heard that you’re looking to really step up your signups and trial upgrades. I know someone who recently worked with Leafy - they recently hit $100k MRR. Let me know if you’d like to connect with her.
❹Thank you, I really appreciate it.
❺I’m in contact with a lot of SaaS folks so if I can be of any help to you, please let me know as well.
❶ Provide a positive comment about something they’re doing work-wise or in their personal life to open the conversation.
❷ Ask them if they know anyone who may be interested in achieving a key result your services deliver. Don’t sound too salesy when describing these key results; you don’t have to hard pitch someone you already know and they wouldn’t want you to hard pitch their contact either.
❸ Provide them a prewritten message to make it easier for them to refer you. This also lets you control how your services are presented to their contact.
❹ Express your thanks ahead of time.
❷ Let them know you’re open to returning the favor.
How to ask your email contacts for referrals
Hey Email Contact,
Lali Acharya here.
❶Personal update from me: I left my job at Accenture recently and I’m now parlaying my experience working with enterprise customers to help SaaS startups land these mythical creatures. :)
❷If you know a startup who’s looking to really step up their MRR, can you pass along this message?
I heard that you’re looking to acquire more enterprise customers. I know someone who worked with Accenture closing million-dollar contracts. If you’d like to connect with her for a brainstorm, let me know.
❹Thank you, I really appreciate it.
❺ If you’re focused on sales for work or for your own business, I’m happy to hop on a 30-min brainstorm with you where we can walk through your entire funnel. Just let me know. :)
❶ Simply provide an update about your work and briefly describe what you’re doing now (no need to be salesy).
❷ Ask if they know anyone who’s looking to achieve a key result your services help with.
❸ Provide a pre-written message to make it easier for them to refer you.
❹ Simply express thanks to let them know you appreciate their help.
❺ To further express your thanks, offer to jump on a 30-min consulting call with them to share insights and strategies related to your services and expertise. While most of your contacts may not take you up on the offer, this shows them you’re willing to provide value in return.
Tired of worrying about how to get new clients?You've probably heard this before: polish your website, become a thought leader, set up ads, compete on job boards, network...What do all of these have in common? You have to wait for leads to come to you. The reality is, when we need a new client, we typically need one asap. Instead of waiting and watching the bills stack up, it's actually it's possible to proactively reach out to your ideal clients and get hired. A lot of people think cold email doesn't work because most of the best practices aren't well suited for getting new clients. So when they tried it, all they talked about was what they do, their benefits or past results. This may check a few copywriting 101 boxes but no matter how great your benefits or results are, the prospect has no clue how you'll actually be able to apply your skills and experience to help their business. The key to overcoming their skepticism? Come up with a few valuable improvement ideas related to your services tailored for your prospect's business and share this in your first email to them. This is what I call the VIU (valuable ideas upfront) approach. Now you’re not just offering them skills and experience prospects have to figure out how to put to use (they just won't reply), you’re offering them ready-to-go solutions to improve their business. Here's an example of this approach in action:
❶ I came across your comment on Product Hunt about LeadBot.
❷ In terms of attracting leads to the website, I found this process works well for coming up with content topics that brings in a lot more ready-to-convert leads:
- ❸ ・ What would someone who needs my product be searching for? For example, for an online design tool, specific topics include: how to make video thumbnails, Facebook image sizes.
・What do the top ranked articles for these topics cover? Enter each topic into Google and see what points each of the top ranked articles cover. If there are key points that most or all of the articles miss about one of these topics, this is great opportunity for you to create a 10x better article to attract more visitors and leads.
・Offer a downloadable resource related to each content topic. From experience, leads are much more likely to leave their email address to receive a contextually relevant resource and this opens the door for you to nurture them about your product.
❹ Would you be open to a 15-min brainstorm where we can come up a few high converting content topics for Swerve?
❶ In one sentence, mention where you discovered this prospect to open the conversation.
❷ Mention that you'd like to share your process for achieving a goal related to their product and related to your services.
❸ Break down 2-3 key steps in your process. To demonstrate your value and expertise, share steps that are insider knowledge, someone who doesn't do this for a living may not be privy to.
❹ Ask them for an initial call, framed as a brainstorm session so the prospect of taking away valuable ideas entices them to join. The call will give you a chance to further demonstrate your value so they would want to hire you to implement your process and achieve results for them.
How to ask a friend for an intro
❶ How’s it going?
❷ Wondering if you can do me a big favor.
❸ Would you mind passing a message along to your LinkedIn contact, Carol Singer from Revive? I have an opening for a new client soon and I think I can really help her create some awesome content for her website. Here’s the message:.
- Hey Carol,
It’s Ellu, how are you? I’m in touch with a really good writer Vik and he has a few conversion focused content ideas for your website. Would you like to connect?
❹ Thanks, I really appreciate it. Next drinks are on me - just let me know when. :)
❶ Since this is your friend, a casual greeting works great.
❷ Simply ask if they can do you a favor.
❸ Mention which of their contacts you’d like to connect with and brielfy explain in a non-salesy way how you can help them.
❹ Express your thanks and offer them to treat them to something they like.