Create a compelling story around your productYou elevate buying your product/service from an impersonal transaction to the spiritual process of joining a community by creating a story around it. For example, AirBNB isn't just an accommodation marketplace. isn't about belonging. According to their new credo, we used to live in villages where we were very connected to one another. Then the Industrial Revolution happened and our ties weakened. AirBNB is about rebuilding those ties and trust between people. Through sharing our spaces, washrooms, sometimes even our hairdryers.
❶ I'm a teleporter. And I can take you along with me to the Gardens of Versailles, the cherry blossoms of Japan, the salty air of Cape Cod.
Who I am? I'm DreamLuxe Diffuser. Every one of my spritzes takes you on a journey.
Pssss...you're frolicking through the lavender fields of Provence.
Pssss...you're floating in clouds of cotton candy.
❷ For the next 72 hrs, get the DreamLuxe Diffuser with a free essential oils starter pack with the coupon code:
❷ Offer a time sensitive coupon to nudge customers to act now. Otherwise, even if your email piqued their interest, they may put off buying and eventually forget.
The curiosity piquing story Wall Street Journal created to sell newspaper subscriptionsHere's how the Wall Street Journal used a story about two men to sell their newspaper subscriptions, activating the deep human desire to be successful. Not only successful but more successful than your peers.
❶ On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both—as young college graduates are—were filled with ambitious dreams for the future.
Recently, these men returned to their college for their 25th reunion.
They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there.
❷ But there was a difference. One of the men was manager of a small department of that company. The other was its president.
What Made The Difference
Have you ever wondered, as I have, what makes this kind of difference in people's lives? It isn't a native intelligence or talent or dedication. It isn't that one person wants success and the other doesn't.
The difference lies in what each person knows and how he or she makes use of that knowledge.
❸ And that is why I am writing to you and to people like you about The Wall Street Journal. For that is the whole purpose of The Journal: to give its readers knowledge—knowledge that they can use in business.
A Publication Unlike Any Other
You see, The Wall Street Journal is a unique publication. It's the country's only national business daily. Each business day, it is put together by the world's largest staff of business-news experts.
Each business day, The Journal's pages include a broad range of information of interest and significance to business-minded people, no matter where it comes from. Not just stocks and finance, but anything and everything in the whole, fast-moving world of business. . .The Wall Street Journal gives you all the business news you need—when you need it.
❷ They pique your "why did this happen" curiosity. Now you want to find out why one of men became the manager of a company and the other became its president.
❸ The whole story activates a deep human desire to be successful to set up the Wall Street Journal's value proposition: it gives you the knowledge to surpass your peers and rise to the top.
Reverse psychology: why your costumer shouldn't buy your product to further entice them
❶ So I came across weird magnet thingamajig called Magnetuck. Apparently, it keeps your shirt perfectly tucked in all day?
I gotta admit, Magnetuck is a much more elegant solution than heat-of-the-moment-killing stirrups but then… ❷ I decided that:
- My shirt puffing out shows the world I'm not stuck in an office chair all day. I actually get to move around.
- An untucked shirt gives me that effortless cool look. In Italian they call it "sprezzatura".
- I enjoy making a big show out of tucking my shirt back in, just to see if anyone is watching (admiring?) from afar.
❸ But hey, maybe if I arrange four of them together, I can pull off a cool science experiment?
[Image of your product linked to the product page]
❷ List humorous ridiculous reasons why your audience shouldn't buy your product. Sales focused emails can become repetitive after a while. This reverse psychology approach changes it up and makes your product more memorable.
Finish the email with a subtle nudge to buy, by listing one funny benefit of using it. Show the product image to further entice the audience and link to the product page.
Appeal to a deep human desire related to your product
❶ We can curl our hair, wing our eyeline and blush our cheeks. And while this definitely gives us an extra sparkle, it doesn't quite express our soul..
❷ Have you ever wanted to reveal your inner goddess without needing to speak a word? Or take a risk on permanent body art?
❸ Releasing messages and symbols normally buried deep inside our souls, Soulful gives them a voice in form of exquisite temporary tattoos:
[images of tattoos]
❸ Radiate your inner light so that, in Marianne Williamson's famous words, you can give other people the courage to do the same.
[button]View all of our Deepest Desires designs here[/button]
❹ Crafted in the US. FDA approved.
❷ In a language that resonates with your target audience, explain how existing solutions (if any) are lacking. This sets the stage for presenting your product.
❸ Highlight the main benefit of your product and romanticize the use of it.
❹ Briefly mention 2-3 details about product quality.
Want proven templates to cold email sales prospects as well?
❶ I came across your comment on Sales IQ on Product Hunt.
❷ Here are a few other tools I use in the prospecting process that allowed me to contact 100+ prospects a day semi-automatically:
- Snapper - Search for prospects on Linkedin and download all the profiles that match your criteria. Includes their full names, position, company and smart guessed email addresses (from experience, 80%+ of them work).
- Verified - Upload all the email addresses to verify which ones are working.
❸Recently, I used this process to generate 300+ warmed up prospects for Redeem. 35% of them converted into paying customers, representing $20 000 in new business.
Let me know if you have any questions about how to semi-automate your prospecting to consistently get new customers.
❷ Provide them valuable lesser known insights related to the topic they commented on and the services you provide.
❸ Mention a specific result you achieved for a client to intrigue them into asking for more details.
Highlight a key feature of your product that differentiates it from competitors'
Hey [First Name],
❶ When you're hiking, you go prepared.
When you're camping, you go prepared.
When you're driving, there are emergency supplies in the trunk.
❷ You want supplies that work just as well on the first adventure, on the second adventure and on the adventure you'll be taking to celebrate your 80th birthday.
❸ That's why 50%+ of our products come with a lifetime repair or replace guarantee.
❹ Never worry about your tent ripping or your canone leaking, or ... let me just stop you right there because once you invest in products from Galapagos , you never have to worry about what if's again.
[link] View our Lifetime collection [/link]
❷ Describe how products like yours would work in 'an ideal world'. This will make it all the more impressive when you describe how your products actually live up to these high standards.
❸ State your product(s)' key differentiating feature.
❹ Briefly mention 1-2 scenarios that demonstrate the pain point your product solves.