How to Follow Up and Get Replies from Prospects (5 Templates)

Follow up if no reply after 2 emails: forward email from manager Follow up if no reply after 2-3 emails: ask if you did something wrong Follow up if no reply after 3-4 emails: 1-click an option Follow up if no reply after 2+ weeks: ask to end project Follow up with many prospects at once: invite to webinar

How to follow up with a prospect who hasn't replied to 2+ emails: forward a status update request from your manager or business partner

In this approach, include a forwarded email from your manager or business partner asking for a status update. By showing the prospect someone else is breathing down your neck, they're more likely to feel bad for you and finally reply.
Subject: Fwd: What's the update on this?

In your comment above the forwarded email, simply ask the prospect when you two can reconnect about the next steps to move the deal forward.

The forwarded email from your manager or business partner should request a status update and subtly mention a reason why the prospect should act now (such as your last spots for the quarter are filling up).

Include your manager or business partner's email signature and company title to show the prospect someone authoritative is breathing down your neck.

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How to follow up if a prospect if they haven't replied to 2-3 emails: ask if you did something wrong

Subject: Did I do something wrong?

Mention that you haven't heard from them in a while and wonder if you did something wrong.

Remind them about the previous conversations you two had about the value they would get out of using your product or service.

Even if you did nothing wrong per se, offer to fix any mistake you may have made. This appeals to your prospect's human and emotional side and encourages them reply to reassure you.

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How to follow up with a prospect if they haven't replied to 3-4 emails: ask the prospect to 1-click an option

Subject: Re: existing subject line

Where did the conversation last leave off? Pick it up from there.

Decision-makers often don't reply because they're too busy to type out a message. They may have also decided not to buy and want to avoid upsetting you. When you provide them with 3 options to click instead, this makes it slightly less personal for them and requires far less work.

Use an email tracking tool like Streak to track which link your prospect clicks on and link each response to a "I received your response - thank you!" page.

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How to follow up with a prospect who hasn't replied in 2+ weeks: ask for permission to put the project on hold

Subject: Project?

Many people can be slow to act and loss averse. When you ask for permission to put someone's project on hold, it inspires many prospects to finally act or at least explain why they haven't been responding.

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How to follow up with multiple prospects at once: invite them to a live chat or webinar

Subject: [Invite] Live hangout

List 2-3 major questions or problems your prospects ask about often.

Set up your reason for hosting a webinar as you wanting to help them.

Invite the prospect your webinar, stating the date and time.

Gently remind them why it's helpful to save the date and provide the webinar link again.

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