5 Follow Up Templates that Revive Prospects Gone Cold Haven't heard back from a prospect? These follow ups make it incredibly hard for them to keep ignoring you. So you can finally get a reply, even if they're super busy.

How to follow up with a prospect who hasn't replied to 2+ emails

In this approach, include a forwarded email from your manager or business partner asking for a status update. By showing your prospect someone else is breathing down your neck, they're more likely to feel bad for you and finally reply.
Subject: Fwd: What's the update on this?

In your comment above the forwarded email, simply ask your prospect when you two can reconnect about the next steps to move the deal forward.

The forwarded email from your manager or business partner should request a status update and subtly mention a reason why your prospect should act now (such as your last spots for the quarter are filling up).

Include your manager or business partner's email signature and company title to show your prospect someone authoritative is breathing down your neck.

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How to follow up if a prospect if they haven't replied to 2-3 emails: ask if you did something wrong

In this approach, even if you did nothing wrong per se, offer to fix any mistake you may have made. This evokes their human empathy and encourages them to reply to reassure you.
Subject: Did I do something wrong?

Mention that you haven't heard from them in a while and wonder if you did something wrong.

Remind them about the previous conversations you two had about the value they would get out of using your product or service.

Even if you did nothing wrong per se, offer to fix any mistake you may have made. This appeals to your prospect's human and emotional side and encourages them reply to reassure you.

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How to follow up with a prospect if they haven't replied to 3-4 emails: ask them to 1-click an option

Some prospects don't reply because they are genuinely super busy. Other prospects don't because they've decided not to move forward and want to avoid upsetting you. When you provide 3 link options for them to click on, you make it much easier for them to let you know where they stand. If they're not interested, clicking on a link feels less personal than typing out a rejection so they're more likely to do it.
Subject: Re: existing subject line

Where did the conversation last leave off? Pick it up from there.

Provide them an excuse to ease any guilt they may have about not replying the previous times. This way, they feel more comfortable to break their silence, rather than keep ignoring you to avoid the situation.

Use an email tracking tool like Streak to track which link your prospect clicks on and link each response to a "I received your response - thank you!" page.

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How to follow up with a prospect who hasn't replied in 2+ weeks: ask for permission to put the project on hold

Subject: Project?

Many people can be slow to act and loss averse. When you ask for permission to put someone's project on hold, it inspires many prospects to finally act or at least explain why they haven't been responding.

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How to follow up with multiple prospects at once: invite them to a live chat or webinar

Subject: [Invite] Live hangout

List 2-3 major questions or problems your prospects ask about often.

Frame the webinar as a way for you to answer their burning questions.

Invite them to webinar and state its date and time.

Provide another reason why they should join the webinar and share the invite link again.

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