How to follow up with a prospect who hasn't replied to 2+ emails: forward a status update request from your manager or business partner
In this approach, include a forwarded email from your manager or business partner asking for a status update. By showing the prospect someone else is breathing down your neck, they're more likely to feel bad for you and finally reply.Hey Prospect,
❶ When would be a good time to finalize a few details about your Facebook ads?
---------- Forwarded message ---------
Subject: What's the update on this?
To: [email protected]
❷ How's the proposal for Zipp progressing? We're finalizing your Q4 work.
❸ Mateo
Co-Founder
Square Cubed Agency
❶ In your comment above the forwarded email, simply ask the prospect when you two can reconnect about the next steps to move the deal forward.
❷ The forwarded email from your manager or business partner should request a status update and subtly mention a reason why the prospect should act now (such as your last spots for the quarter are filling up).
❸ Include your manager or business partner's email signature and company title to show the prospect someone authoritative is breathing down your neck.
How to follow up if a prospect if they haven't replied to 2-3 emails: ask if you did something wrong
Hey Sales Prospect,
❶ I haven't heard back from you in a while. Wondering - did I do something wrong?
❷ Last time we spoke, we talked about creating different versions of your sales page to match the content and CTA of the campaign the visitor came from. You really liked the examples of what we did for Romvn.
❸ If I skipped a beat, like not answer an important question for you, let me know so I can fix that asap.
Signoff
❶ Mention that you haven't heard from them in a while and wonder if you did something wrong.
❷ Remind them about the previous conversations you two had about the value they would get out of using your product or service.
❸ Even if you did nothing wrong per se, offer to fix any mistake you may have made. This appeals to your prospect's human and emotional side and encourages them reply to reassure you.
How to follow up with a prospect if they haven't replied to 3-4 emails: ask the prospect to 1-click an option
Hey Sales Prospect,
❶ Any word from the partners?
❷ I know you're super busy so would you mind just giving me a click below so I know where you stand?
1. What's the next step?
2.. We're not ready yet - remind us in a few months
3. We're not in the market anymore - thank you
Thanks for clicking, this helps a lot.
Signoff
❶ Where did the conversation last leave off? Pick it up from there.
❷ Decision-makers often don't reply because they're too busy to type out a message. They may have also decided not to buy and want to avoid upsetting you. When you provide them with 3 options to click instead, this makes it slightly less personal for them and requires far less work.
Use an email tracking tool like Streak to track which link your prospect clicks on and link each response to a "I received your response - thank you!" page.
How to follow up with a prospect who hasn't replied in 2+ weeks: ask for permission to put the project on hold
Hey Sales Prospect,
❶ Haven't heard back from you.
Can I put it on hold for now?
Signoff
❶ Many people can be slow to act and loss averse. When you ask for permission to put someone's project on hold, it inspires many prospects to finally act or at least explain why they haven't been responding.
How to follow up with multiple prospects at once: invite them to a live chat or webinar
Hey Sales Prospect,
❶ Wondering - do you find yourself asking:
・ How exactly can I find all the decision makers that would have to approve this purchase?
・ I think I left a bad impression on a prospect - what can I do to recover?
・ How do I stay on a prospect's radar without resorting to check-in emails and annoying them?
Don't worry, you're definitely not alone.
Just that there seem to be very few resources out there that do deep dives into these specific sales scenarios.
❷ I really want to be that resource for you so I'm hosting a live hangouts. :)
You'll get to ask all of your pressing sales questions and hear the experiences of other people from the sales industry.
❸ Join me live on Thursday, July 8 at 2PM PST:
Save the date to your calendar
❹ Saving the date means you'll get notified a few hours before the event.
It's super helpful and takes just 1-click:
Save the date
Signoff
❶ List 2-3 major questions or problems your prospects ask about often.
❷ Set up your reason for hosting a webinar as you wanting to help them.
❸ Invite the prospect your webinar, stating the date and time.
❹ Gently remind them why it's helpful to save the date and provide the webinar link again.
