How to reliably get new clients
Cold emails to get new clients
Follow ups to get replies
Link building emails
Partner with influencers
Graceful apologies
Pitch journalists
Onboard new users
Ask for donations
Ask for referrals
How to follow up with a prospect who hasn't replied to 2+ emails
In this approach, include a forwarded email from your manager or business partner asking for a status update. By showing your prospect someone else is breathing down your neck, they're more likely to feel bad for you and finally reply.
❶When would be a good time to finalize a few details about your Facebook ads?
---------- Forwarded message ---------
Subject: What's the update on this?
To: youremail@email.com
❷ How's the proposal for Zipp progressing? We're finalizing our Q4 work.
❸Mateo
Co-Founder
Square Cubed Agency
❶Above the forwarded email, simply ask your prospect when you two can reconnect about the next steps to move forward.
❷The forwarded email from your manager or business partner should request a status update and subtly mention a reason why your prospect should act now (such as your last spots for the quarter are filling up).
❸Include your manager or business partner's email signature and company title to show your prospect someone authoritative is breathing down your neck.
How to follow up with a prospect who hasn't replied to 2+ emails
❶So obviously, it's in my best interest to lock down a time with you without the back and forth, but apparently, it's good for the planet too. (According to this, we can cut 16,433 tonnes of carbon by sending one less email a day.)
❷So what do you say to 15 mins: I can show you how your team can semi-automate your influencer outreach and you can help me cut my carbon footprint? :)
❶Make light of your need to follow up with them with an interesting, related fact. The novelty of the fact will capture their attention and lightheartedly acknowledging the awkwardness of following up elicits their sympathy.
❷Emphasize the value they'd get out of an initial chat with you for the short time it'd require, and tie it back to your opening hook to lighten your ask.
How to follow up with a prospect if they haven't replied to 2-3 emails: ask if you did something wrong
In this approach, offer to fix any mistake you may have made even if you did nothing wrong per se. This evokes their empathy and motivates them to reply to reassure you.
❶I haven't heard back from you in a while. Wondering - did I do something wrong?
❷Last time we spoke, we talked about how it's possible to dynamically show different versions of your landing page that match the content and call to action of the campaign each visitor came from. You really liked the examples of what we did for Romvn.
❸If I skipped a beat, like not answer an important question for you, please let me know.
❶Mention that you haven't heard from them in a while and wonder if you did something wrong.
❷Remind them about a previous conversation you two had and reiterate a concrete result they would get out of using your product or service.
❸Even if you did nothing wrong per se, offer to fix any mistake you may have made. This evokes your prospect's empathy and encourages them to reply to reassure you.
How should I follow up if I met a prospect at an event or something? We got you covered with 5 templates here.
How to follow up with a prospect if they haven't replied to 3-4 emails: ask them to 1-click an option
Some prospects don't reply because they are genuinely super busy. Other prospects don't because they've decided not to move forward and want to avoid upsetting you. When you provide 3 link options for them to click on, it makes it much easier for them to let you know where they stand. If they're not interested, clicking on a link feels less personal than typing out a rejection so they're more likely to do it.
❶Any word from the partners?
❷I know you're super busy so would you mind giving me a 1-click below so I know where you stand?
1. What's the next step to setting up our customer service bot?
2.. We're not ready yet - remind us in a few months
3. We're not in the market anymore - thank you
Thanks for clicking, this helps a lot.
❶Where did the conversation last leave off? Pick it up from there.
❷Provide them an excuse to ease any guilt they may have about not replying earlier. This way, they feel more comfortable to break their silence, rather than keep ignoring you to avoid the situation.
Use an email tracking tool like Streak to track which link your prospect clicks on and direct each link to a page on your website with a "Thank you for letting me know!" overlay.
How to follow up with a prospect who hasn't replied in 2+ weeks: ask for permission to put the project on hold (famous "breakup" email)
❶Haven't heard back from you in a while.
Can I put this on hold for now?
❶Many people are loss averse. When you ask your prospects for the permission to put the project on hold, this motivates many to finally act or at least explain why they haven't been responding.
How to follow up with a prospect after 1+ month: invite them to an event your company is hosting
Sarah from Verve here. ❶We recently convinced some founders to share their raw and honest startup experiences that people rarely talk about. Including:
❷・Felix Lefebvre, founder of Rver (local luggage storage)
Partnerships with local stores: what he changed to get his first yes after the 67th no
・Milena Karayan, founder of Reader (AI curated article recommendations)
Took 5 pivots until the current iteration took off: how she decided when the pivot each time and how she recovered from near bankruptcy after the 3rd pivot
❸Everyone is getting their mikes cut at the 15-min mark so you won't have to browse Reddit to get through the fluff. :)
❹Sound interesting? Online event happens next Tuesday, August 8th at 12pm EST.
❺I wrangled a few free passes for a few people in my contact list - ❻follow this link to save your spot (not a scarcity tactic, there really is a max cap on the tech we're using cause the higher ups gave us a budget:p):
[link]
❶Jump straight to describing the unique angle of your event to grab their attention.
❷List 2-3 speakers and mention the biggest learning the prospect would get out of their talk to get them excited about the event.
❸Reassure them about the length of each talk to nix the objection "will they be long and boring?" before your prospect thinks it.
❹Simply let them know when the event is happening and ask if they're interested.
❺Mention that you got a free invite to the event for them, framed as you offering them something valuable.
❻Ask them to RSVP and playfully explain why it's not just a scarcity tactic so they're more likely to.
How to follow up with multiple prospects at once: invite them to a live chat or webinar
❶Wondering - do you find yourself asking:
・ How do I find all of the decision makers who would have to approve a purchase?
・ I think I left a bad impression on a prospect - can I do anything to recover?
・ How do I stay on a prospect's radar without resorting to check-in emails and annoying them?
Don't worry, you're definitely not alone.
Just that there aren't many resources out there that fill in the blanks between step 1 and step 5.
❷That's why I'm hosting a live chat, where you can ask me your burning questions. You'll also get to hear from the experiences of other salespeople.
❸Join me live on Thursday, July 8 at 2PM PST:
Save your seat
❹I do not offer 1-on-1 consulting so this is your only chance to pick my brain (with a massive rake ;) ).
Yes, I want in
❶List 2-3 major questions or problems your prospects ask about often.
❷Frame the live chat as a way for you to answer their burning questions.
❸Specify your live chat's date and time and invite them to it.
❹Provide another reason why they should join the webinar and share the invite link again.
