How to reliably get new clients
Cold emails to get new clients
Follow ups to get replies
Link building emails
Partner with influencers
Graceful apologies
Pitch journalists
Onboard new users
Ask for donations
Ask for referrals
How to follow up with a prospect who hasn't replied to 2+ emails
In this approach, include a forwarded email from your manager or business partner asking for a status update. By showing your prospect someone else is breathing down your neck, they're more likely to feel bad for you and finally reply.❶ When would be a good time to finalize a few details about your Facebook ads?
---------- Forwarded message ---------
Subject: What's the update on this?
To: youremail@email.com
❷ How's the proposal for Zipp progressing? We're finalizing our Q4 work.
❸ Mateo
Co-Founder
Square Cubed Agency
❶ Above the forwarded email, simply ask your prospect when you two can reconnect about the next steps to move forward.
❷ The forwarded email from your manager or business partner should request a status update and subtly mention a reason why your prospect should act now (such as your last spots for the quarter are filling up).
❸ Include your manager or business partner's email signature and company title to show your prospect someone authoritative is breathing down your neck.
How to follow up with a prospect if they haven't replied to 2-3 emails: ask if you did something wrong
In this approach, offer to fix any mistake you may have made even if you did nothing wrong per se. This evokes their empathy and motivates them to reply to reassure you.❶ I haven't heard back from you in a while. Wondering - did I do something wrong?
❷ Last time we spoke, we talked about how it's possible to dynamically show different versions of your landing page that match the content and call to action of the campaign each visitor came from. You really liked the examples of what we did for Romvn.
❸ If I skipped a beat, like not answer an important question for you, please let me know.
Signoff
❶ Mention that you haven't heard from them in a while and wonder if you did something wrong.
❷ Remind them about a previous conversation you two had and reiterate a concrete result they would get out of using your product or service.
❸ Even if you did nothing wrong per se, offer to fix any mistake you may have made. This evokes your prospect's empathy and encourages them to reply to reassure you.
How to follow up with a prospect if they haven't replied to 3-4 emails: ask them to 1-click an option
Some prospects don't reply because they are genuinely super busy. Other prospects don't because they've decided not to move forward and want to avoid upsetting you. When you provide 3 link options for them to click on, it makes it much easier for them to let you know where they stand. If they're not interested, clicking on a link feels less personal than typing out a rejection so they're more likely to do it.❶ Any word from the partners?
❷ I know you're super busy so would you mind giving me a 1-click below so I know where you stand?
1. What's the next step to setting up our customer service bot?
2.. We're not ready yet - remind us in a few months
3. We're not in the market anymore - thank you
Thanks for clicking, this helps a lot.
Signoff
❶ Where did the conversation last leave off? Pick it up from there.
❷ Provide them an excuse to ease any guilt they may have about not replying earlier. This way, they feel more comfortable to break their silence, rather than keep ignoring you to avoid the situation.
Use an email tracking tool like Streak to track which link your prospect clicks on and direct each link to a page on your website with a "Thank you for letting me know!" overlay.
How to follow up with a prospect who hasn't replied in 2+ weeks: ask for permission to put the project on hold (famous "breakup" email)
❶ Haven't heard back from you in a while.
Can I put this on hold for now?
Signoff
❶ Many people are loss averse. When you ask your prospects for the permission to put the project on hold, this motivates many to finally act or at least explain why they haven't been responding.
How to follow up with multiple prospects at once: invite them to a live chat or webinar
❶ Wondering - do you find yourself asking:
・ How do I find all of the decision makers who would have to approve a purchase?
・ I think I left a bad impression on a prospect - can I do anything to recover?
・ How do I stay on a prospect's radar without resorting to check-in emails and annoying them?
Don't worry, you're definitely not alone.
Just that there aren't many resources out there there that fill in the blanks between step 1 and step 5.
❷ That's why I'm hosting a live chat, where you can ask me your burning questions. You'll also get to hear from the experiences of other salespeople.
❸ Join me live on Thursday, July 8 at 2PM PST:
Save your seat
❹ I do not offer 1-on-1 consulting so this is your only chance to pick my brain (with a massive rake ;) ).
Yes, I want in
Signoff
❶ List 2-3 major questions or problems your prospects ask about often.
❷ Frame the live chat as a way for you to answer their burning questions.
❸ Specify your live chat's date and time and invite them to it.
❹ Provide another reason why they should join the webinar and share the invite link again.
