Help! My prospect has gone cold.

Haven't heard back from a prospect? Don't just check in...unless you're their mom. Here are a few approaches to get a reply, without being annoying.

How to follow up with a prospect who hasn't replied to 2+ emails

In this approach, include a forwarded email from your manager or business partner asking for a status update. By showing your prospect someone else is breathing down your neck, they're more likely to feel bad for you and finally reply.
Subject: Fwd: What's the update on this?

Above the forwarded email, simply ask your prospect when you two can reconnect about the next steps to move forward.

The forwarded email from your manager or business partner should request a status update and subtly mention a reason why your prospect should act now (such as your last spots for the quarter are filling up).

Include your manager or business partner's email signature and company title to show your prospect someone authoritative is breathing down your neck.

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How to follow up with a prospect who hasn't replied to 2+ emails

Subject: Re: existing subject line

Make light of your need to follow up with them with an interesting, related fact. The novelty of the fact will capture their attention and lightheartedly acknowledging the awkwardness of following up elicits their sympathy.

Emphasize the value they'd get out of an initial chat with you for the short time it'd require, and tie it back to your opening hook to lighten your ask.

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How to follow up with a prospect if they haven't replied to 2-3 emails: ask if you did something wrong

In this approach, offer to fix any mistake you may have made even if you did nothing wrong per se. This evokes their empathy and motivates them to reply to reassure you.
Subject: Did I do something wrong?

Mention that you haven't heard from them in a while and wonder if you did something wrong.

Remind them about a previous conversation you two had and reiterate a concrete result they would get out of using your product or service.

Even if you did nothing wrong per se, offer to fix any mistake you may have made. This evokes your prospect's empathy and encourages them to reply to reassure you.

How should I follow up if I met a prospect at an event or something? We got you covered with 5 templates here.

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How to follow up with a prospect if they haven't replied to 3-4 emails: ask them to 1-click an option

Some prospects don't reply because they are genuinely super busy. Other prospects don't because they've decided not to move forward and want to avoid upsetting you. When you provide 3 link options for them to click on, it makes it much easier for them to let you know where they stand. If they're not interested, clicking on a link feels less personal than typing out a rejection so they're more likely to do it.
Subject: Re: existing subject line

Where did the conversation last leave off? Pick it up from there.

Provide them an excuse to ease any guilt they may have about not replying earlier. This way, they feel more comfortable to break their silence, rather than keep ignoring you to avoid the situation.

Use an email tracking tool like Streak to track which link your prospect clicks on and direct each link to a page on your website with a "Thank you for letting me know!" overlay.

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How to follow up with a prospect who hasn't replied in 2+ weeks: ask for permission to put the project on hold (famous "breakup" email)

Subject: Re: existing subject line

Many people are loss averse. When you ask your prospects for the permission to put the project on hold, this motivates many to finally act or at least explain why they haven't been responding.

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How to follow up with a prospect after 1+ month: invite them to an event your company is hosting

Subject: invite

Jump straight to describing the unique angle of your event to grab their attention.

List 2-3 speakers and mention the biggest learning the prospect would get out of their talk to get them excited about the event.

Reassure them about the length of each talk to nix the objection "will they be long and boring?" before your prospect thinks it.

Simply let them know when the event is happening and ask if they're interested.

Mention that you got a free invite to the event for them, framed as you offering them something valuable.

Ask them to RSVP and playfully explain why it's not just a scarcity tactic so they're more likely to.

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How to follow up with multiple prospects at once: invite them to a live chat or webinar

Subject: [Invite] Live chat with me

List 2-3 major questions or problems your prospects ask about often.

Frame the live chat as a way for you to answer their burning questions.

Specify your live chat's date and time and invite them to it.

Provide another reason why they should join the webinar and share the invite link again.

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"How do I get new clients?" No you don't have to create content, get active on social media or complete on job boards. Yes all of these help, but you're forced to play the waiting game. While your bills stack up... Instead you can proactively reach out to clients you want to work with. Here's how (and no, talking about your benefits is not enough). Yes, let's get proactive
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