View a template set below:
Developer: cold email to sell your services
❶ I've following [Company Name] for a while now. Since your website is focused on capturing visitor emails, here's something that'd make a difference:
❷ Exit intent overlays that display different messages depending on the behavior of the visitor.
For example, if the visitor only stayed on your page for less than 5 seconds, you can link to 2-3 pieces of your best content to entice them to browse further. After they get more value out of your website, they would be more willing to subscribe.
[screenshot of exit intent overlay linking to 2-3 pieces of the best content]
- If they are a repeat visitor but have not subscribed, you can show them a limited time high value lead gen offer with a countdown clock.
❸ A little background about me: I help companies implement higher converting funnels and growth engines - recently built RoyalSee's viral pre-launch campaign: [link].
❹Let me know what you think!
❷ Provide details on 2-3 actionable ideas to improve this area of focus.
❸ Mention a relevant past project you did to show them yours ideas are credible.
❹ Ask what they think of your ideas. This nudges them to reply to your email to open the conversation.
Writer: cold email to sell your services
❶ I'm a huge fan of ProProductivity. Really enjoyed your article about finding reasons to proactively reach out to inspiring people.
❷ Since capturing emails really helps your audience grow, here are a few unique ebook topics you can turn into high converting lead magnets:
- Break down the most effective productivity systems into actionable easy-to-follow steps (Pomodoro Technique, Getting Things Done)
- Compile the most common mindsets encouraged by productivity and self-improvement books (for example: power of subconsciousness and positive thinking) and provide exercises on how to develop them
❸ I also found these ebooks also come in handy for sales follow ups. If a prospect hasn't responded to a second or third followup, you can share one of your ebooks to provide value and to reengage them.
Let me know what you think!
❷ Provide a few high quality topic ideas they can create written resources.
❸ Provide an additional tip about to further leverage a written resource.
Web designer: cold email to sell your services
Thank you for helping us move faster into the renewables future!
❶ I had a look at your website - here are a few ways you can nudge more visitors to request a quote:
- ❷ A topbar that's fixed to the top of the page so your Request Quote button is always a click away. Make it as frictionless to contact you as possible.
- Showcase previous installation projects with pictures, the amount of electricity generated and the environmental impact by using equivalent scenarios people easily understand. "CO2 emissions avoided = X cars off the road per month".
- Compelling header image - The goal is create an impression in the first 3 seconds to pique your visitors' curiosity so they browse further. Here are a few high quality stock sites I use:
Love to know what you think!
❷ Provide 2-3 actionable improvement ideas that helps them achieve an important goal related to your services.
❸ Ask what they think of your ideas. This nudges them to reply to your email to open the conversation.
Success story: 10 repeat customers by offering initially free, now low-cost website reviewsBy initially offering free, now low-cost ($10) thorough website reviews, Anthony Malloc was able to get 10 repeat customers for web design projects. The key part of converting samplers into customers? Simply by shooting them a follow up email mentioning "I would love to work with you again". The same reason why a lot of services offer a free trial period, by letting a potential customer see if you have the skills in a free or low-cost way, you eliminate their risk so they are much more likely to give you a shot. Once they do and see that your work is great, some of them will end up hiring you!
Cold email prospects who use products that serve needs relevant to your services
❶ I came across your comment on Sales IQ on Product Hunt.
❷ Here are a few other tools I use in the prospecting process that allowed me to contact 100+ prospects a day semi-automatically:
- Snapper - Search for prospects on Linkedin and download all the profiles that match your criteria. Includes their full names, position, company and smart guessed email addresses (from experience, 80%+ of them work).
- Verified - Upload all the email addresses to verify which ones are working.
❸Recently, I used this process to generate 300+ warmed up prospects for Redeem. 35% of them converted into paying customers, representing $20 000 in new business.
Let me know if you have any questions about how to semi-automate your prospecting to consistently get new customers.
❷ Provide them valuable lesser known insights related to the topic they commented on and the services you provide.
❸ Mention a specific result you achieved for a client to intrigue them into asking for more details.
Copywriter:cold email to sell your services
❶ Thank you for creating Savist. Such a timesaver to have it automatically track exactly where your money goes and to be able to set up goals and alerts.
❷ Based on my experience working with apps like Firey and Fork, here are a few copy suggestions that would further boost your app downloads. ❸ They are focused are activating the emotions and pain points around what you help users with: easily save money so you have more of it for what you really need and want.
[screenshot of annotated page with copy suggestions]
Let me know what you think!
❷ Provide copy suggestions using a web annotator like Bounce. Prospects are much more likely to see the value of your services if you provide concrete ideas about what you can improve. Then they would be interested to hire you to implement them.
❸ Show them you understand one of their biggest value propositions.
SEO consultant: cold email to sell your services
❶ Really enjoy your use of nontraditional bouquet flourishes to make a special gift that much more special.
While I was Googling you, I noticed you're using your company name as your website title. However, if I was just starting my search for a florist without knowing you, I'd probably enter something like "florist Santa Monica" instead.
❷ So if you had "Florist Santa Monica CA" in your website title, you would appear higher in search results when local buyers are actively looking to order flowers.
To give your search entry an extra edge, you can leverage your same day flower delivery offer. This would be a smash hit among people who have an "uh oh" moment when they check their calendars.
Put all together, here's a new title that would attract more ready-to-buy searchers to click on your Google entry:
Santa Monica Florist | Same Day Flower Delivery by Belle Jour
❸ Let me know what you think!
❷ Provide them one change they can make right now to improve an aspect of their SEO. Helping the prospect achieve a quick win means they are much more likely to trust you and your expertise. This is key to stand out in a field like SEO where there are lot of experts who overpromise and underdeliver.
❸ Simply ask them for their thoughts to reopen the conversation.