5 Cold Email Templates to Land High Paying Gigs: For Freelancers and Contractors

Cold email for developers to sell services Cold email for writers to sell services Cold email for web designers to sell services Cold email for copywriters to sell services Cold email for SEO consultants to sell services

Developer: cold email to sell your services

Subject:
Capturing more visitor emails

Mention how you discovered this prospect's business and an important area of focus for them related to your services.

Provide details on 2-3 actionable ideas to improve this area of focus.

Mention a relevant past project you did to show them yours ideas are credible.

Ask what they think of your ideas. This nudges them to reply to your email to open the conversation.

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Writer: cold email to sell your services

Subject:
2 engaging lead magnet ideas

Praise the prospect about something specific they've done.

Provide a few high quality topic ideas they can create written resources.

Provide an additional tip about to further leverage a written resource.

Download a step by step cold email guide

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Web designer: cold email to sell your services

Subject:
A few ways to 3x [Company]'s quote requests

Provide a specific compliment about their business.

Provide 2-3 actionable improvement ideas that helps them achieve an important goal related to your services.

Ask what they think of your ideas. This nudges them to reply to your email to open the conversation.

Download a step by step cold email guide

Success story: 10 repeat customers by offering initially free, now low-cost website reviews

By initially offering free, now low-cost ($10) thorough website reviews, Anthony Malloc was able to get 10 repeat customers for web design projects. The key part of converting samplers into customers? Simply by shooting them a follow up email mentioning "I would love to work with you again". The same reason why a lot of services offer a free trial period, by letting a potential customer see if you have the skills in a free or low-cost way, you eliminate their risk so they are much more likely to give you a shot. Once they do and see that your work is great, some of them will end up hiring you!

Cold email prospects who use products that serve needs relevant to your services

Subject:
This template is part of Art of Sales, a system of 40+ proven templates covering every key stage of the sales process. Consistently gain new customers without worrying about dry spells. Click to learn more.

Mention where you came across this prospect and use the topic they commented on to open the conversation.

Provide them valuable lesser known insights related to the topic they commented on and the services you provide.

Mention a specific result you achieved for a client to intrigue them into asking for more details.

Copywriter:cold email to sell your services

Subject:
Some copy ideas just for Savist

Compliment a specific aspect of the prospect's service or product.

Provide copy suggestions using a web annotator like Bounce. Prospects are much more likely to see the value of your services if you provide concrete ideas about what you can improve. Then they would be interested to hire you to implement them.

Show them you understand one of their biggest value propositions.

Download a step by step cold email guide

SEO consultant: cold email to sell your services

Subject:
One change you can make right now to boost your Google rank

Provide a compliment about the prospect's service or product.

Provide them one change they can make right now to improve an aspect of their SEO. Helping the prospect achieve a quick win means they are much more likely to trust you and your expertise. This is key to stand out in a field like SEO where there are lot of experts who overpromise and underdeliver.

Simply ask them for their thoughts to reopen the conversation.

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Why offer strategic free work upfront to land long-term projects and clients

All the templates above require doing a bit of free work upfront to land long-term projects and clients. Why does this approach work much more effectively than an email describing your skills and past projects?

When prospects see that, no matter how impressive your skills and past projects are, it is very difficult for them to visualize how you will apply your skills to help them. They will wonder: "Would this unproven person be able to translate their talk into delivering results for me?"

When you use your skills to create something specifically for a prospect's business, whether it's an action plan to improve X (related to your services) or a copy rewrite of their homepage, it shows them exactly what you can do to help them. And people will hire you once you prove to them you can deliver.

Why freelancers should offer free work upfront to land lucrative projects and clients

Don't believe me? Charlie Hoehn emailed Tim Ferriss back when he was a fresh faced 23-year-old by laying out 2 detailed action plans to improve Tim's business. He became Tim's long-time assistant.

Jeff Sauer from Three Deep Marketing volunteered to help Moz fix their website after he saw Rand Fishkin tweet Moz's Wordpress got hacked. He landed a regular gig helping Moz plug security holes.

Devesh Khanal cold emailed 100 people about redesigning their presentations. Even though he included before and after pictures of the presentations, only 16% of the people responded and none of them hired him. After he actually redesigned the presentation slides of 3 companies and emailed those to them, one of those companies turned into a long-time customer.

Stefan Stokic landed an internship at Lowercase Capital, a venture capital fund, by creating a jobs page for their website when he was 15.

2 top reactions to the concept of doing free work upfront:

"Free work? No way! Also this is non-scalable."
"They'll just take the work I did / ideas I offered and do it themselves."

First off, you don't have to do free work upfront for everyone and their uncles. Strategically do it for a select few clients and companies who are in position to offer long-term work. And/or are very well-known so working with them would give you valuable experience and credibility.

Secondly, you know what is also a lot of work? Sending your resume or email to dozens of different companies and getting no results. By offering free work upfront to a very select high value companies, you'll be creating something meaningful,with much better odds of getting hired.

If you're presenting an action plan of strategies or ideas, the value of it isn't your action plan itself. It's having someone like you to actually implement it. If the company had the time and resources to do it themselves, they would have already done it.

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