Enjoy the freedom of being your own boss, without worrying about dry spells
You took the plunge. You quit the 9-5. You're finally doing work that you're passionate about.
Except there's always that fear in the back of your mind: "What if work dries up?" "How will I be able to pay my bills?"
The freelancers and agencies who reliably get new customers?
They don't scramble after a big project ends. They don't compete on job boards.
They proactively reach out to customers they want to work with and follow a proven sales system to get hired for long-term projects.
A system based successful approaches and templates.
So they can send cold emails and reliably open conversations with people who have the need and budget to hire them.
So they can handle a price objection and reliably move the deal forward.
What selling your services has in common with tying shoelaces
Tying shoelaces is one of those easy peasy routines that a lot of people actually do wrong (yes seriously, look it up!).
And it kinda sorta works until you find yourself crouched over in the middle of the sidewalk and have to retie them.
But there is actually a proven way to tie your laces so they never, ever come undone.
Most people follow proven steps for other aspects of their business from incorporating to creating contracts. But when it comes to the key part, selling your services to make money, most people reach into the random tactics grab bag and pray something works.
Which is why even Google Adwords strategists are sending emails like this: "You may start with a very minimal budget" ... aka I give you, my prospect, permission to spend your own money.
Instead of worrying about "How will I get my next customers?"
Instead of competing on job boards, paying money for ads or hoping businesses will discover you...
You can deploy a proven sales system to reach out to people you want to work with and reliably get new customers with:
- 📩︎ 14 proven cold email templates to proactively reach out to potential customers
📩︎ 5-part drip nurturing sequence to get replies and booked calls
📩︎ 10 proven follow up templates to nudge prospects to take the next step
📩︎ 11 proven templates to overcome objections, including "your price is too high" and "I'm working with someone else"
📩︎ 5 emails to engage existing customers and earn more
📩︎ 4 templates to turn even rejections into opportunities
A lot of people think cold emails (proactive outreach to people you want to work with) don't work because when they tried it, all they talked about was what they do, their benefits or past results.
This may check a few copywriting 101 boxes but it doesn't actually work well for getting new customers.
Why? No matter how great your work, benefits or results, it’s extremely difficult for people who don’t know you yet to get over the hump of "ok, you seem have skills and experience but how will you actually be able to apply them to help my business?"
One of the key approaches Art of Sales will teach you is how to come up with a few valuable ideas or a brief action plan related to your services and your prospect's business goals and present this in your first email to them.
Now you’re not just offering prospects skills and experience they have to figure out how to put to use, you’re offering them ready-to-go solutions to improve their business.