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Yes you can reliably get new clients, without waiting for leads.
Proven sales system to get new clients

How am I going to find my next client?" "What if work dries up?" Does it have to be like this?

You took the plunge. You quit the 9-5. You're finally your own boss.
Except there's always that lingering fear: "What if work dries up?"

I was in the same boat. I quit my job a few years ago (with slightly less flair than the guy who slid down the emergency chute with beers in hand).
I was "free", but worried constantly about dry spells and dreaded the next time I had to find a new client.

Then I started proactively reaching out to people I wanted to work with and realized that it is possible to actually cold email my ideal clients and get hired.

A lot of other methods to find new clients take a long time to pay off. Become a thought leader in your industry, pay for ads, compete on job boards, network, polish your website.. But the reality is, when we need a new client, we typically need one asap.

That's what I like about proactive outreach. It's something you can do right now to start a conversation with someone you want to work with, someone who you know has the budget and business need to hire you. You are in control of the when, who and how.

A lot of people think this doesn't work because most of the cold email best practices aren't well suited for getting new clients. So when they tried it, all they talked about was what they do, their benefits or past results:

This may check a few copywriting 101 boxes but it doesn't actually work well for getting new clients.

Why? No matter how great your work, benefits or results, it’s extremely difficult for people who don’t know you yet to get over the hump of "ok, you seem have some skills but how will you actually be able to apply them to help my business?" They won't bother asking you follow up questions, they just don't reply.

The key to overcoming their skepticism? Come up with a few valuable improvement ideas tailored for your prospect's business and related to your services and share this in your first email to them. This is what I call the VIU (valuable ideas upfront) approach.

Now you’re not just offering your prospects abstract skills and benefits they have to figure out how to put to use, you’re offering them ready-to-go solutions to improve their business.

Art of Sales provides you proven templates based on this approach so you can get results like this:

Cold emails helped us generate $7500 in monthly recurring income.
- Johnathan
I cold emailed Brian Dean of Backlinko and scored a $10k+ project.
- Devesh
A cold email landed me a $4,250 client.
- Jake

It doesn't just stop there though because after your prospect expresses initial interest, how do you actually cross the 'you're hired!' finish line?

What do you do if they stop replying? What do you do if they object to your price? How do you prepare a proposal that demonstrates your value and lets you charge higher rates?

A lot of other client generation systems just focus on the 'finding clients' part. But what do you do after you find them to actually get hired and paid? Art of Sales shows you exactly what to say and what to do for every key step of process, so you can confidently reach out to your ideal clients, follow up when needed, demonstrate your value and charge what you're worth.

Art of Sales provides you proven approaches and templates for every key step of the sales process
The most effective templates I've used so far, well researched, punchy, funny and most importantly they get results, people actually respond to you when you use them.

Dmitry Dragilev, Founder of Criminally Prolific

Art of Emails' sales email framework helped us understand the right way to think about communicating with clients through outreach. And once you understand that, you'll see dramatic results in your lead generation.

Ryan Gum, Founder of Attach

Your templates have been incredibly useful to me; especially the third followup (where you nudge them to act by saying you will put it on hold). I have just testing them out and I got a couple of people to respond after the third followup.

Anand Srinivasan, Founder of LeadJoint

Writing cold emails was a daunting task for us. After doing it for so long, we found our messages repeating themselves and didn't have the hook they once had. Art of Emails was everything we needed at the right time – with almost no time or effort for us!

Ali Mirza, President of Rose Garden Consulting

Art of Sales also provides you with fully written out templates so you can easily and confidently apply the right approach every time. When you're reaching out, when you're following up, when you're presenting proposals, when you're overcoming objections. Without worrying about "Am I saying this right or will I scare them off?" "Am I doing this right or will I leave money on the table?"

All of the templates in Art of Emails are editable as well, which means you can personalize them for your prospects and clients right on the spot. As you edit each key phrase, the psychology behind it is explained for quick reference. Once you're done, simply copy and paste it straight into your email or CRM. It's that easy. Try out for yourself by clicking 'Edit template' below:

Click 'Edit template' to personalize this template

In one sentence, mention where you discovered this prospect to open the conversation.

Mention that you'd like to share your process for achieving a goal related to their product and related to your services.

Break down 2-3 key steps in your process. To demonstrate your value and expertise, share steps that are insider knowledge, someone who doesn't do this for a living may not be privy to.

Ask them for an initial call, framed as a brainstorm session so the prospect of taking away valuable ideas entices them to join. The call will give you a chance to further demonstrate your value so they would want to hire you to implement your process and achieve results for them.

Edit template Reset Copy

Art of Sales comes with proven templates you won't find anywhere else

Nudge a client to pay an overdue invoice
Overcome objection: 'I'm working with someone else'
How to arrange a call to present your proposal
Overcome objection: 'I don't have the budget right now'
Cold email that reliably gets replies: provide 2-3 valuable ideas upfront
Overcome price objection
Proposal template to demonstrate the value of your services and charge higher prices
40+ more proven templates

The Art of Sales System also offers:

Lifetime membership Lifetime membership and updates
We continuously add new resources and templates to help you get more clients.
Editable templates Directly edit the templates
Personalize any of the templates right on the spot and copy and paste it straight into your email or CRM.
Access anywhere Works on desktop and mobile
Art of Sales works on all devices, desktop and mobile. Use the sales system anywhere anytime.

Stop Worrying About Dry Spells
Art of Sales: a proven sales system to reliably get new clients.
Lifetime membership - $158 One-time payment; instant access

You have questions, we got answers

Who is Art of Sales for? Art of Sales is a proven sales system for freelancers, agencies and businesses who provide B2B services. It shows you how to cold email, follow up, position your value to charge what you're worth and overcome objections to reliably get your ideal clients.

What if I'm not happy? If you are not satisfied with Art of Sales, let us know within 30 days of your purchase and we'll refund 100% of your money.

How do I use Art of Sales? Simply create an account, pay to upgrade and get instant access to the sales system.

What payment methods do you accept? We accept all major credit cards and PayPal.

Does my membership include future updates? Yes, you will have lifetime access to all future updates. We continuously add new proven approaches and templates to the sales system.