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Reliably get new customers.
Art of Sales system: proactively reach out to customers and land high paying projects.
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Enjoy the freedom of being your own boss, without worrying about dry spells

You took the plunge. You quit the 9-5. You're finally doing work that you're passionate about.
Except there's always that fear: "What if work dries up?" "Will I be able to pay my bills?"

That's because many people try random tactics and pray something works.

The freelancers and agencies who reliably find new customers when they need to?
They don't scramble before the bills are due. They don't compete on race to the bottom job boards.
They get in front customers they want to work with and follow a proven sales system to get hired for high paying, long-term projects.

A system based on successful approaches and templates.
So they can send cold emails and open conversations with people who have the business need and budget to hire them.
So they can overcome a price objection and successfully move the deal forward.

What selling your services has in common with tying shoelaces

Tying shoelaces is one of those easy peasy routines that a lot of people actually do wrong (seriously, look it up!).

And it kinda sort of works until you find yourself crouched over in the middle of the sidewalk having to retie them.

But there is actually a proven way to tie your laces so they never, ever come undone. Most people follow proven steps for other aspects of their business from incorporating to creating contracts.

But when it comes to the key part, selling your services to make money: "Well all it takes is words right?"

Which is why even Google Adwords salespeople are sending emails like this:

"You may start with a very minimal budget" ... aka I give you, my prospect, permission to spend your own money.

Instead of risking valuable opportunities and burning through your prospect list...
Instead of worrying about "How will I find my next customers?"
Instead of reaching into the Random Tactics grab bag (blog articles, ebooks, forums) after a project ends...

You can deploy a proven sales system to reach out to customers you want to work with and reliably land high paying projects:

📩︎    14 cold email templates to proactively reach out to people you want to work with
📩︎    5-part cold email drip sequence to automatically follow up with these prospects
📩︎    9 follow up templates to nudge prospects to take the next step without annoying them
📩︎    11 templates to overcome objections, including "the price is too high" and "I'm working with someone else"
📩︎    4 templates to turn even rejections into opportunities

The most effective templates I've used so far, well researched, punchy, funny and most importantly they get results, people actually respond to you when you use them.

Dmitry Dragilev, Founder of Criminally Prolific

Art of Emails' sales email framework helped us understand the right way to think about communicating with customers through outreach. And once you understand that, you'll see dramatic results in your lead generation.

Ryan Gum, Founder of Attach

Your website has been incredibly useful to me; especially the third followup (where you nudge them to act by saying you will put it on hold). I have just testing them out and I got a couple of people to respond after the third followup.

Anand Srinivasan, Founder of LeadJoint

Writing cold emails was a daunting task for us. After doing it for so long, we found our messages repeating themselves and didn't have the hook they once had. Art of Emails was everything we needed at the right time – with almost no time or effort for us!

Ali Mirza, President of Rose Garden Consulting

Proven sales system to reliably get new customers
Follow Ups that Revive Prospects Gone Cold
Initial cold emails that open conversations
Follow Ups that Revive Prospects Gone Cold
Drip follow up email sequence until you get a reply
Follow Ups that Revive Prospects Gone Cold
Follow ups to nudge prospects to take the next step
Follow Ups that Revive Prospects Gone Cold
Follow ups to revive prospects gone cold
Follow Ups that Revive Prospects Gone Cold
Overcome price and common objections
Follow Ups that Revive Prospects Gone Cold
Bonus: turn rejections into opportunities

These proven email templates are not Mad Libs fill in the blanks either. Because [WHAT PROBLEM YOU SOLVE] can be written a lot of different ways.

Instead, Art of Sales templates are fully written out examples. So you can compose [WHAT PROBLEM YOU SOLVE] by following the proven flow and nuance of what to say. Word by word:

Example Art of Sales template: overcome rejection 'I'm working with someone else'

Show you accept their decision not to move forward for now and frame your response as a way to make sure they're getting everything that is possible with a product from this category.

List 2-3 features that differentiate your product from the one they’re currently using. This may renew their interest in continuing the conversation to see if you may be able to deliver better results for them.

Explain how you helped a similar company and make them feel welcome to ask questions related to your expertise and what your product does to further rekindle their interest in learning more about how you can help them.

A complete sales system to reliably get new customers

📩︎    
Cold email people you want to work with: provide 2-3 actionable ideas
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Provide mini case studies showing 2-3 ways you've helped other customers
📩︎  
Cold email to prospects who use products related to your services
📩︎  
Overcome objection 'I am working with someone else'
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Overcome rejection: 'I don't have the budget right now'
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Overcome price objection: offer more value for the same price
📩︎  
Nudge a customer to pay an overdue invoice
📩︎  
Cold email: provide the prospect 2-3 actionable improvement ideas
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Cold email: provide the prospect 3 valuable ideas in a video walkthrough
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Cold email to prospects who use products related to your services
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Cold email to prospects affected by a product change related to your services
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Cold email: ask a prospect for feedback to open the conversation
📩︎  
Cold email to prospects who post jobs listings related to the service you provide
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Cold email: use something the prospect did / said as conversation starter
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Cold email to prospects who requested help on social media
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Ask your email subscribers if they are looking for help
📩︎  
Introduce yourself template: if an existing client connected you with a potential new client
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Introduce yourself template: if an existing client provided you the contact info of a potential new client
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Get prospects who requested quotes invested in working with you
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Present 3 major benefits of a discovery call to entice prospects into booking one
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Drip sequence cold email #1: initial intro describe the problem you solve
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Drip sequence follow up email #1: tackle one common objection
📩︎  
Drip sequence follow up email #2: tackle another common objection
📩︎  
Drip sequence follow up email #3: offer to share valuable insights
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Drip sequence follow up email #4: ask prospect to 1-click an option to reply
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Template 1st follow up: how other customers have benefited from your service
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Template 2nd follow up: provide value based on your prospect needs or interests
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Template 3rd follow up: ask prospect to 1-click an option
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Template follow up 1-3 months later: provide value relevant to recent company change
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Template follow up 1-3 months later 2: are you still interested?
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Template send your proposal and quote before a scheduled call
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Overcoming objection: prospect is not interested in having an initial call
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Overcome objection 'I am working with someone else'
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Overcome objection 'I am not interested'
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Create an opportunity with 'I will keep your info on file' prospects
📩︎  
Template: test to see if price is their real objection
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Price objection: offer more value for the same price
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Price objection: describe what you offer at different price points
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Price objection: remove service features less important to the prospect to lower the price
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Price negotiation: convince the prospect to accept the price offer
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Response if a prospect asks about price early on
📩︎  
Response to rejection: ask the prospect to refer you to someone else?
📩︎  
Response to rejection: ask for insights on how you can improve
📩︎  
Overcome rejection: 'I'll connect with you later'
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Overcome rejection: 'I don't have the budget right now'
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Ask a client for a referral
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Ask for feedback: build relationships with customers
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Nudge a client to pay an overdue invoice
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Engage customers: offer them exclusive valuable content related to your services
The Art of Sales System also includes:
Lifetime updates Lifetime product updates
Lifetime access. New proven sales email templates will be continuously added.
Access anytime, any device Follow Ups that Revive Prospects Gone Cold
Works on desktop and mobile. Reference the sales templates anywhere anytime.
Proven psychology Follow Ups that Revive Prospects Gone Cold
Explained: the psychology behind key phrases so you easily personalize them for your prospects.
Real life successful sales emails Follow Ups that Revive Prospects Gone Cold
Access rarely seen high converting sales emails sent by top companies.
Take notes directly on the page Follow Ups that Revive Prospects Gone Cold
With our notes widget, you can copy a template and directly edit it on every page.
Stop worrying about work drying up.
Art of Sales: a proven sales system to get hired for high paying, long-term projects.
Get lifetime access - $138 One-time payment; instant access

How a proven sales system helps you avoid costly mistakes

1A system won't work for me because my customers are unique

When it comes to qualifying leads, you run through a 15-point checklist. When it comes to preparing contracts, you tweak a standard template. When it comes to actually talking with your prospects ... but they're fleshy feely human beings!

By following a system for this, I don’t mean scripting your interactions with prospects down to [insert joke here] and [list your product benefits here].

I mean following approaches that have been proven to advance the sale in your situation.

An approach such as offering to review what a prospect's existing provider is doing for them just in case they're missing something to overcome the objection 'I'm working with someone else'.

2Spend time writing messages and replies from scratch

Beyond being able to apply a proven approach to your sales situation, templates also save you tons of time. Time that could be spent following up with other prospects. Or taking a well-deserved break on Youtube. ;)

3Not taking your emotions and fears out of the equation

The sales process to get new customers can be a game of poker. It's easy for emotions and fears to trip you up. Which is why 70% of people give up after they don't get a reply to their first email. You don't have to be one of them!

By sticking to a system, you stop acting on those pesky “What if I annoy them” and “What if they reject me” thoughts.

Prospect stopped replying? Instead of not following up because you’re afraid they don’t want to hear from you again, follow the system. Pull up a follow up template, quickly personalize it and click send.

Just finished presenting a proposal to a prospect? Instead of leaking strong emotions like overeagerness to get hired, follow the system. Pull up a post-presentation template, quickly personalize it and click send.

Consistent actions to get consistent results.

Ready to stop worrying about dry spells? Join Art of Sales today.

You have questions, we got answers

Who is Art of Sales system for?

Art of Sales shares proven email templates for freelancers, agencies and businesses who provide B2B services. The templates are word-by-word examples that show you exactly what to say in every key sales stage from making the initial cold introduction to overcoming price objections.

What type of products or services does the email templates show how to sell?

The 40+ email templates focus on selling B2B freelance, consulting or agency services.

What if I'm not happy?

If you are not satisfied with Art of Sales system, let us know within 30 days of your purchase and we'll refund 100% of your money.

How do I use the Art of Sales system?

You create an account, pay to upgrade and get instant access to all 40+ sales email templates.

What payment methods do you accept?

We accept all major credit cards and PayPal.

Does my membership include future updates?

Yes, you will be able to access to all new sales email templates.

How are Art of Sales templates different from the free templates available on the main Art of Emails website?

The free Art of Emails templates show you the most effective approach for very specific situations such as following up or pitching to the press. The example personas and scenarios these templates use vary from selling B2B services to selling physical products.

Art of Sales is a comprehensive sales system created specifically for entrepreneurs and agencies who sell B2B services. Its templates show you the most effective approach for every key stage in the sales process. From cold emailing leads to following up to overcoming objections.