The Best Free Sales Tool (Updated 2020)

Jump to:   Email tracking for Gmail   ❘   Mail merge: send personalized emails to a list of contacts   ❘   Email marketing   ❘   Verifying email addresses

Email tracking for Gmail

Tracking your emails lets you know if your contact opened your email, when and how many times. If you don't receive a timely reply, knowing whether they saw your email and not is key to deciding how to follow up.

Streak lets you track 200 emails for free every month. It also shows you how many times your contact opened the email, which can indicate their level of interest. Streak email tracking how many times your email was opened You can also save messages you send often as snippets and select them to populate an email, instead of typing it from scratch.

Mail merge: send personalized emails to a list of contacts

If you want to send the same personalized email to a list of contacts and still have it look like you wrote them 1-on-1, you can use a mail merge tool.

Yet Another Mail Merge is a Gmail and Google Sheets extension that lets you send 50 emails for free every day. If you do need to send more emails at a time, you can choose to upgrade to their personal plan. It's pretty affordable, at $28 / year.

How to use Yet Another Mail Merge

1. In Gmail, draft the email you want to send to your list of contacts.

2. For any word or phrase you wish to personalize for every contact such as their first name, use a variable like {{First name}}. How mail merge mass personalizes all your emails 3. Paste your contacts' email addresses to the first column of a new Google Sheet.

4. For each word or phrase in the email that's meant to be personalized, create a column with a header name that matches the variable you used in your email draft. Fill out the personalized word or phrase for each contact. Personalized words or phrases for each contact 5. Send a test email to yourself to make sure all of the variables in your email populated correctly with the content from the corresponding spreadsheet cell.

6. When you send the email, Yet Another Mail Merge will send the personalized email to every contact in the list as an 1-on-1 email. Check back the spreadsheet for stats about how many contacts opened your email or clicked on any of its links.

Yet Another Mail Merge
Email marketing

Mailchimp used to offer the best free email marketing plan but they made significant changes in May 2019, Mailchimp still offers 2000 subscribers under their free plan but now it counts your unsubscribed contacts toward your audience total, which means you will hit the 2000 limit a lot faster. (You have to manually archive contacts if you don't want them to count towards your total.)

Mailchimp also no longer offers multi-step automations in their free plan. At most, you can send a welcome email after someone signs up and that's it.

The best free alternative to Mailchimp right now is MailerLite. They offer 1000 subscribers on their free plan and lets you send up to 12, 000 emails a month. Mailerlite only counts subscribers who are active toward your plan (if you've sent them one or more emails in past month) so you can keep more subscribers on your list without exceeding the free limits.

Under the free plan, you can also set up multi-step automations, including onboarding sequences and drip courses. You can send these automations and campaigns to specific audience segments (for example if a subscriber's 'Customer' field equals True).

Mailerlite multi-step automations If you do need to upgrade to a paid plan later, Mailerlite's pricing is one of the most affordable out of all the major email marketing platforms so you can grow your business with them. Mailerlite affordable email marketing

Verifying an email address

Of course, to be able to send an email in the first place, you do need your contact's email address. :) Once you find out their full name, their email address is likely in one of these common formats:

Copy and paste your smart guessed email address into one of these free email verifiers and it'll let you know if the email works or not. Email verifier You can also use Hunter to find out the email format a company uses. Their searches often return the full email addresses of some employees as well. You can search 50 companies for free every month.

Hunter email address finder

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