The best free sales tools (updated 2021)

Email tracking for Gmail

Tracking your emails lets you know if your contact opened your email, when and how many times. If you don't receive a reply within a certain period of time, knowing whether they opened your email or not is key to deciding how to follow up.

Streak lets you track 200 emails for free every month. It also shows you how many times your contact opened the email, which can indicate their level of interest. Streak email tracking how many times your email was opened Streak email tracking how many times your email was opened You can save messages you send often as snippets, instead of typing them from scratch. You can also save Art of Emails templates as snippets in Streak to reference proven approaches for cold emails, outreach to influencers and more.

Mail merge: send personalized emails to a list of contacts

If you want to send the same personalized email to a list of contacts and still have it look like you wrote them 1-on-1, you can use a mail merge tool.

Yet Another Mail Merge is a Gmail and Google Sheets extension that lets you send 50 emails for free every day. If you need to send more emails at a time, you can choose to upgrade to their personal plan. It's pretty affordable, at $28 / year.

How to use Yet Another Mail Merge

1. In Gmail, draft the email you want to send to your list of contacts.

2. For any word or phrase you want to personalize for every contact such as their first name, use a variable like {{First name}}. How to use mail merge to mass personalizes all of your emails 3. Paste your contacts' email addresses to the first column of a new Google Sheet. How mail merge mass personalizes all your emails 3. For each word or phrase that you want to personalize in your email, create a column with a header name that matches the variable you used in your email draft.

4. Fill out the personalized word or phrase for each contact. Personalized words or phrases for each contact 5. Send a test email to yourself to make sure all of the variables in your email got replaced with the content from their corresponding spreadsheet cells. 5. Send a test email to yourself to make sure all of the variables in your email got replaced with the content from their corresponding spreadsheet cells

6. After you send the email with Yet Another Mail Merge, all of the contacts in your list will receive a personalized 1-on-1 email. Check back on the spreadsheet for stats about how many contacts opened your email or clicked on any of its links. Yet Another Mail Merge

Email marketing

Mailchimp used to offer the best free email marketing plan but they made significant changes in May 2019. Mailchimp still offers 2000 subscribers under their free plan but now it counts your unsubscribed contacts toward your audience total, which means you may hit the 2000 subscribers limit a lot faster. (You have to manually archive contacts if you don't want them to count towards your total.)

Mailchimp also no longer offers multi-step automations as part of their free plan. At most, you can send a welcome email after someone signs up and that's it.

The best free alternative to Mailchimp right now is MailerLite. They offer 1000 subscribers on their free plan and lets you send up to 12, 000 emails a month. Mailerlite only counts subscribers who are active toward your plan (if you've sent them one or more emails this month) so you can keep more subscribers on your list without exceeding the free limits.

Under the free plan, you can also set up multi-step automations, including onboarding sequences. You can send these automations and campaigns to specific audience segments (for example if a subscriber's 'Customer' field equals True).

Mailerlite multi-step automations If you do need to upgrade to a paid plan later, Mailerlite's pricing is one of the most affordable out of all the major email marketing platforms right now so you can grow your business with them. Mailerlite affordable email marketing

Verifying an email address

Of course, to be able to send an email in the first place, you do need your contact's email address. :) Once you find out their full name and company name, their email address is likely in one of these common formats:

Copy and paste your smart guessed email address into one of these free email verifiers and it'll let you know if the email works or not. Email verifier You can also use Hunter to find out the email format a company uses. Their searches often return the full email addresses of some employees as well. You can search 50 companies for free every month.

Hunter email address finder

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"How do I get new clients?" No you don't have to create content, get active on social media or complete on job boards. Yes all of these help, but you're forced to play the waiting game. While your bills stack up... Instead you can proactively reach out to clients you want to work with. Here's how (and no, talking about your benefits is not enough). Yes, let's get proactive
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