How to reliably get new clients
Cold emails to get new clients
Follow ups to get replies
Link building emails
Partner with influencers
Graceful apologies
Pitch journalists
Onboard new users
Ask for donations
Ask for referrals
TemplateGet new clients as a developer
TemplateGet new clients as a writer
TemplateGet new clients as a web designer
TemplateGet new clients as a copywriter
TemplateGet new clients as a SEO consultant
TemplateGet regular work from agencies
How to cold email prospects for B2B products
TemplateShare useful data from using your product
TemplateReach out to users of complimentary products
TemplateHighlight your product's differentiating feature
TemplateProvide a few examples of what your product can do
TemplateShow how your product works inside your email
TemplateLeverage a trigger event
TemplatePoach users affected by a competitor's product change
TemplateAsk for feedback
TemplateGet a referral from your prospect's colleague
How to follow up to get replies from prospects who haven't replied
No reply after
2+ emailsForward email from manager or business partner No reply after
2+ emailsUse an interesting fact No reply after
2-3 emailsAsk if you did something wrong No reply after
3-4 emailsAsk to 1-click an option No reply after
2+ weeksAsk to end project No reply after
1+ monthInvite them to event your company is hosting TemplateFollow up with many prospects at once:
invite to webinar
How to follow up to advance the sale
2+ emailsForward email from manager or business partner No reply after
2+ emailsUse an interesting fact No reply after
2-3 emailsAsk if you did something wrong No reply after
3-4 emailsAsk to 1-click an option No reply after
2+ weeksAsk to end project No reply after
1+ monthInvite them to event your company is hosting TemplateFollow up with many prospects at once:
invite to webinar
TemplateAfter a sales discovery call
TemplateAfter a sales demo
TemplateAfter meeting at an event
TemplateAfter meeting someone to build a relationship
TemplateAfter leaving a voicemail
How to pitch influencers about partnerships
TemplateAsk influencer to promote your product
TemplateAsk an influencer to become a brand ambassador
TemplatePartner with a complimentary company
TemplateAsk influencer to host a giveaway
TemplateAsk influencer to add their product or content
TemplateAsk a company to contribute to your giveaway
TemplateAsk influencer for a product review
TemplateAsk an influencer to review your product after receiving it
TemplateAsk influencer to review a product you sent them
TemplateFor influencers: reach out for brand collaborations
How to sell to existing customers and increase sales
TemplateShare a compelling story around product
TemplateFunny reverse psychology
TemplateActivate a deep desire related to your product
TemplateShare honest feelings about something that happened
TemplateHighlight a key differentiating product feature
How to pitch the press to land press coverage
TemplateYour personal story
TemplateExciting new product feature
TemplateAchieved an important milestone
TemplateInnovative product
TemplateRelate your product to a related cultural or social topic
TemplatePitch a local publication first
TemplateShare a tip with journalist to build a relationship
TemplatePitch a landing page or resource related to your product
How to apologize and recover your reputation
TemplateCustomer had a bad experience
TemplateCustomers experienced a widespread issue
TemplateSite downtime
TemplateTactful response to online rant
TemplateProactively ask for a review
How to onboarding trial users into paying customers
Day 1 of trialWelcome user, highlight the biggest product benefit
Day 2 of trialHighlight the second biggest product benefit
Day 5 of trialHighlight the third biggest product benefit
Day 8 of trialHighlight the fourth fourth biggest product benefit
Day 12 of trialReminder the trial is ending in 2 days
Last day of trialThe trial is ending today
TemplateRe-engage with users who did not upgrade
TemplateRe-engage inactive trial users
How to earn backlinks from authoritative websites
TemplateCreate a content upgrade for site owner → ask for link credit
TemplateImplement an influencer's advice → ask for a share
TemplateAsk people who used your content on their website for a credit
TemplatePitch a guest blog article
TemplateFeature another website's content or article → ask for a share
TemplateAsk past sharers of your article to do it again
How to raise more money for a cause
TemplateAsk for donations: share the story of one person
TemplateWelcome email: encourage fundraisers to take their first step
TemplateLast push for donations to meet a milestone goal
TemplateCongratulate fundraisers on getting close to a milestone goal
TemplateEncourage donors to contribute in another way
How to pitch investors to raise your next round
TemplateCold email an investor
TemplateAsk for introduction to an investor
TemplatePitch investor you were introduced to
TemplatePitch investor who invested in a company in the same space
Guides and articles
