Emails Donald Trump is sending for his 2020 reelection campaign

Trump sends on average 10-12 emails a day

Here's a look at the emails his team sent in one day: Trump sends 10-12 emails a day on average

Trump uses several different sender names for his emails

Trump’s team uses different senders names for his emails including:

Official Trump Campaign Store
Donald J. Trump
Trump 1000 Club
Donald Trump Jr.
Eric Trump
Official Trump Polling
Trump Match Alert
Mike Pence

Different sender names lets them resend similar offers and messages with a fresh approach. For example, they often offer a 800% donation match in their emails and one of them came from Donald Trump Jr. saying:

Nothing can keep my father down.

Subject lines are often short and punchy; the longest ones are only 8-9 words.

Interesting subject lines:

(1) UNOPENED MESSAGE
You + Me in LA
You’re going to love this.

Psychological tactics that Trump's emails use often

Match incentives

Trump’s emails often offer a 800% match for donations to give supporters the feeling making even a small contribution would make a difference. These emails have buttons with different donation amounts and their total amount after the 800% match.

800%-MATCH

Using different approaches, Trump’s team sends the most emails about his offer to match donations.

📎 Matching Check Attached
Exclusivity

In some emails, Trump taps into people’s desire to feel like they belong to something bigger than themselves. They position donating to the campaign as joining an exclusive club and elevate its prestige by offering a personalized membership card.

Become a Platinum Member

The Trump team sends different versions of this approach so they feel like fresh offers.

Here’s one from Kimberly Guilfoyle, an advisor to Donald Trump, inviting you to join the exclusive Trump 100 Club.

You’re going to love this.
Ego boost

A handful of Trump’s emails try to make you feel special and give you the opportunity to stand out as a highly valued supporter.

I want to do something special for you
Win something

A few of Trump’s emails offer you the chance to win a trip to meet him if you make a donation. Beyond having your travel expenses covered, they tap into your desire to meet someone important.

🌞 Sunny LA 🌞
Guilt

Some of Trump’s emails encourage you to donate by creating the feeling that he’s really counting on you and you’d be letting him down if you don't.

Contribution Status: MISSING

This email explicitly says Trump would be disappointed if you did not donate, with a picture of him looking sternly at you.

President Trump is calling on his top supporters

Here’s a snapshot of the approaches Trump emails in one day

Ted Cruz offers you mail you a signed copy of his book if you donate $75 or more

Sender name
Ted Cruz

Subject
One Vote Away

Approach
Ted Cruz offers to send you a signed copy of his book One Vote Away if you donate $75 or more to Trump’s campaign.

Call to action
Contribute $75 or more TODAY to claim your SIGNED copy of my new book ONE VOTE AWAY. By buying my book, your support will go to directly help President Trump defeat Joe Biden and the radical left that wants to destroy the foundation our country was built on. >>

Trump's team urges you to donate ahead of the FEC fundraising deadline

Sender name
🚨 TRUMP FEC DEADLINE 🚨

Subject
President Trump is calling on his top supporters

Approach
Trump's team urges you to donate ahead of the FEC fundraising deadline and uses the sender name to reinforce the urgency. This email contains an a 900% matching incentive and mentions Trump would be disappointed if you didn’t donate.

Call to action
CONTRIBUTE NOW >>

Win a trip to Trump's next rally

Sender name
Donald J. Trump

Subject
There’s 1 thing my rallies are missing...

Approach
Donald Trump invites you to win a trip to his next rally as his VIP guest where you can meet him and take a photo together.

Call to action
Please contribute ANY AMOUNT by 11:59 PM TONIGHT and win a trip to meet yours truly at an upcoming Make America Great Again Rally. >>

Trump asks for donations so he can continue holding rallies

Sender name
Donald J. Trump

Subject
I love meeting with voters

Approach
Trump loves meeting with his supporters but needs more resources to keep hosting rallies.

Call to action
Please contribute ANY AMOUNT TODAY to the Official Trump Rally Fund and your gift will be 800%-MATCHED. >>

Donald Trump offers a 800% match incentive

Sender name
Donald J. Trump

Subject
Your matching check

Approach
Donald Trump asks you to help him counter attacks from the media and Democrats and offers a 800% match incentive if you donate.

Call to action
Please contribute ANY AMOUNT IMMEDIATELY and your gift will be 800%-MATCHED. >>

Mike Pence offers the chance to win a trip to Trump's next rally

Sender name
Mike Pence

Subject
President Trump wants to meet you

Approach
Mike Pence offers the chance to win a trip to Trump’s next rally and meet Trump if you donate at least $5 by midnight. This is a repeat of the offer from earlier in the day, coming from the vice president instead of Donald Trump this time.

Call to action
Please contribute $5 by 11:59 PM TONIGHT and win a chance to meet President Trump at an upcoming Make America Great Again Rally. >>

Trump's team offers a signed copy of Ted Cruz's book

Sender name
DonaldJTrump.com

Subject
Copies are limited

Approach
Trump’s team offers to mail you a signed copy of Ted Cruz’s new book One Vote Away if you contribute $75 or more to the campaign.

Call to action
Contribute $75 or more TODAY to claim your SIGNED copy of Ted Cruz’s new book ONE VOTE AWAY. >>

Donald Trump urges you to donate to the campaign

Sender name
Donald J. Trump

Subject
EXTENDED: our most important deadline yet

Approach
Donald Trump urges you to contribute so their campaign can outpace Democratic donors and win the election.

Call to action
Please make a contribution of ANY AMOUNT TODAY for a critical 800%-MATCH. >>

Lara Trump instills a sense of urgency to donate

Sender name
Lara Trump

Subject
Congratulations!

Approach
Lara Trump reminds you about the 800% donation match offer and instills a sense of urgency by mentioning a time limit of 2 hours.

Call to action
Please contribute ANY AMOUNT in the NEXT 2 HOURS and your gift will automatically be 800%-MATCHED. >>

Mile Pence urges you to donate to help Trump stay in office

Sender name
Mike Pence

Subject
Defend your Country

Approach
This email comes from Mike Pence urging you to donate so Trump can continue carrying out his platform.

Call to action
Please contribute $5 or MORE within the NEXT HOUR and have your gift 800%-MATCHED. >>

Donate $20 or more to receive a set of Trump-Pence 2020 cups

Sender name
Official Trump Campaign Store

Subject
Trump-Pence 2020 Cups

Approach
The Trump team offers to send you a set of Trump-Pence 2020 cups if you donate $20 or more.

Call to action
Please contribute $20 IMMEDIATELY to claim your set of FREE Trump-Pence 2020 Cups. >>

Ted Cruz offers to mail you a signed copy of his book if you donate $75 or more to Trump's campaign

Sender name
Ted Cruz

Subject
PRIORITY-ACCESS

Approach
This is a resend of Ted Cruz’s offer to mail you a signed copy of his book One Vote Away if you donate $75 or more to Trump’s reelection campaign.

Call to action
Contribute $75 or more TODAY to claim your SIGNED copy of my new book ONE VOTE AWAY. By buying my book, your support will go to directly help President Trump defeat Joe Biden and the radical left that wants to destroy the foundation our country was built on.>>

Trump asks for donations so he can continue holding rallies

Sender name
Donald J. Trump

Subject
I love meeting with voters

Approach
Trump loves meeting with his supporters but needs more resources to keep hosting rallies.

Call to action
Please contribute ANY AMOUNT TODAY to the Official Trump Rally Fund and your gift will be 800%-MATCHED. >>

Trump reminds you about important upcoming dates before the election

Sender name
Donald J. Trump

Subject
I need YOU to take action.

Approach
In this email, Trump reminds you of important dates leading up to the election and urges you to donate to defend what he calls the American Way of Life.

Call to action
Please contribute ANY AMOUNT to one or more of these CRITICAL milestones in our movement and help us WIN BIG on Election Day. >>

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