5 Ways to Find Quality Prospects
Without Paying for Software

Place 1.  Find prospects through the comments they leave on news sites and forums

If something change happens at a competitor company (examples: they got acquired, they changed an important feature), enter into Google Search

    [describe change in as few words as possible] “comments”

to find online comments discussing it on news sites and forums. Google search comments about a change at a competitor company

Where available or easy to find, note the first and last name of the commenter and the company they work for. Use this method to look up their company email format and smart guess their email addresses. If a commenter uses an username instead of their real name, you can check out their profile and comment history to see if they reveal who they are and which company they work for. Comments about a change at a competitor company

Place 2.  Find prospects through comments and reviews they left on products related to yours

Check online communities (examples: Reddit, Product Hunt), forums, Facebook groups and product review sites (examples: G2 Crowd, GetApp, Capterra) to find people who left comments or reviews on products or services related to yours.

For example, people who commented on or reviewed lead generation, outreach automation or sales products may also be interested in Art of Emails. User submitted product reviews

You can also search for competitor products on review sites and look for negative reviews. Note which features these users didn't like and send them emails explaining how your product does it better.

Place 3.  Find prospects who use complimentary products

If a complimentary product hosts their customers' websites on their servers (for example: Shopify), you can reverse look up their shared IP to find many of their users.

First, find the URL of one of your competitor’s known customers (in the example below, we’re using a site known to use Shopify). Then enter it on an IP lookup search tool like IP Tracker to find out the IP address of the server your competitor hosts this customer on. Look up the IP that your competitor hosts their customers on

Enter the IP address into a domain neighbors search tool like TCPIPUtils to get a list of other domain names hosted on the same IP. In the example below, you see a list of other sites that use Shopify as well. Look up all the sites hosted on this IP

Place 4.  Find prospects who left a complaint about a competitor's product on Twitter

Go to Twitter advanced search and type in either the @username of a competitor company or the @username of their dedicated support account into the field beside ‘Mentioning these accounts;. This will show you all the people who tweeted at the company.

Go through it and add to a list (open every tweeter's profile to get their full names and the company they work) everyone who voiced frustrations about some aspect of your competitor’s product or service. Then send them a cold email to explain how your product or service does it better. You can reference a proven template for this here. Complaints about a competitor on Twitter

Place 5.  Find prospects through the tools they use on their website

What is a tool or platform that many your prospects use on their websites? For this example, let’s say that your prospects are ecommerce store owners. In this case, some of them may use Shopify.

1. Go to one website you know that uses Shopify. Right click and click 'View page source'.

2. Search for the tool name to find a common string of code users of the tool or platform have. In the case of Shopify, a common string of code users have is:

< link rel="shortcut icon" href="//cdn.shopify.com/s/files/1/0023/2122/t/10/assets/favicon.png?15334418719791660150" type="image/png" /> Find strings of code your prospects share 3. Enter this common string of code into a code search engine like NerdyData and it’ll pull up other sites that use it in their code:

Find other sites who use this string of code
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