5 goldmines of quality prospects where others aren't looking

Place 1.  Find prospects through comments they left on news sites and forums

If a change happens at a competitor company (examples: they got acquired, they changed an important feature), enter into Google Search

    [describe change in as few words as possible] “comments”

to find online comments discussing it on news sites and forums. How to find comments people left about a change at a competitor company Where it's available or easy to find, note the first and last name of the commenter and the company they work for. Use this method to look up their company email format and smart guess their email address. If a commenter uses an username instead of their real name, you can check out their profile and comment history to see if they reveal who they are and which company they work for. Comments about a change at a competitor company

Place 2.  Find prospects through comments and reviews they left on products related to yours

Check online communities (examples: Reddit, Product Hunt), forums, Facebook groups and product review sites (examples: G2 Crowd, GetApp, Capterra) to find people who left comments or reviews on products or services related to yours.

For example, people who commented on or reviewed lead generation, outreach automation or sales products may also be interested in Art of Emails templates. User submitted product reviews

You can also search for competitor products on review sites and look for negative reviews. Take note of which product features these users didn't like and send them emails explaining how your product does it better.

Place 3.  Find prospects who use products complimentary to yours

If a complimentary product hosts their customers' websites on their servers (for example: Shopify), you can reverse lookup their shared IP to find many of their users.

First, find the URL of a website who for sure uses this complimentary product. Then enter it on an IP lookup search tool like IP Tracker to find out the IP address of the server they host this customer on. Look up the IP that the complimentary product hosts their customers on

Enter the IP address into a domain neighbors search tool like TCPIPUtils to get a list of other domain names hosted on the same IP. In the example below, you see a list of other websites that use Shopify as well. Look up all the websites hosted on this IP

Place 4.  Find prospects who left a complaint about a competitor's product on Twitter

Go to Twitter advanced search and type in either the @username of a competitor company or the @username of their dedicated support account in the field beside ‘Mentioning these accounts;. This will show you all of the people who tweeted at the company.

Go through it and add to a list everyone who voiced frustrations about some aspect of your competitor’s product or service. Open every tweeter's profile to get their full names and the company they work for if available. Then send them a cold email to explain how your product or service does it better. You can reference a proven template for this here. Complaints about a competitor on Twitter

Place 5.  Find prospects through tools they use on their website

What is a tool or platform that many of your prospects use on their websites? For this example, let’s say that your prospects are ecommerce store owners. In this case, some of them may use Shopify.

1. Go to one website you know that uses Shopify. Right click and click on 'View page source'.

2. Search for the tool name to find a common string of code it uses. In the case of Shopify, a common string of code is:

< link rel="shortcut icon" href="//cdn.shopify.com/s/files/1/0023/2122/t/10/assets/favicon.png?15334418719791660150" type="image/png" /> 3. Enter this common string of code into a code search engine like NerdyData and it’ll show you other websites that have it in their code: Find other sites who have this string of code

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"How do I get new clients?" No you don't have to create content, get active on social media or complete on job boards. Yes all of these help, but you're forced to play the waiting game. While your bills stack up... Instead you can proactively reach out to clients you want to work with. Here's how (and no, talking about your benefits is not enough). Yes, let's get proactive
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